Kahuna Publishes a Report on the Emerging Landscape of Digital Marketplaces

Airbnb Is Valued at $38 Billion Dollars Without Owning a Single Property. Similarly, Uber, That Does Not Own a Single Vehicle Is Valued at $72 Billion Dollars. ‘Services’ Are Now a Core Part of Digital Marketplaces and Can Be Leveraged to Develop Profitable and Newer Business Models This exclusive report is developed by Brian Solis, Principal Analyst, Altimeter and published by Kahuna – The report speaks about expanding marketplaces and a platform economy. The report also reveals four main challenges in digital…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

Innovative Social Platform MakeMeReach Obtains Premier Google Partner Badge

Signaling MakeMeReach’s Official Launch to the United States, Recognition Includes Dedicated Google Engineers to Work Alongside MakeMeReach’s Technical Team to Accelerate Platform Integrations Perion Network Ltd. announced that MakeMeReach, its fast-growing social ad tech subsidiary that empowers agencies and advertisers to fully optimize their social campaigns, received today the official Google Premier Partner Badge. This certification allows MakeMeReach to integrate Google Ads Suite into its existing tech stack and…

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

Aerohive Introduces Client 360° – Machine-Learning, Client-Comparative Analytics

Aerohive’s Client 360 Provides It with Unrivalled Client-Comparative Analytics to Verify or Troubleshoot the Client Experience Aerohive Networks, a Cloud Networking leader, has introduced a new machine learning, client-comparative analytics capability for real-time and historical client-experience performance monitoring and optimization. Client 360 is available now in all of Aerohive’s deployment options (Public Cloud, Private Cloud, and On-Premises). Client 360 leverages Aerohive’s true microservices cloud…

Dataguise Expands Data Privacy Protection and GDPR Compliance Platform for Secure Business Analytics

Company to Demonstrate New Product Suite at Teradata Analytics Universe 2018 Dataguise, a leader in data privacy protection and compliance, announced its enhanced GDPR solution suite for DgSecure, featuring support for important DBMS applications, new privacy data count reporting, and dashboard upgrades for global GDPR oversight. These and other new capabilities support a wide range of data-centric applications including the need for secure data analytics. The enhanced solution is being formally introduced at the Teradata…

Maximizer CRM 2019: All-In-One CRM Platform Supports Predictable Growth and Salesforce Productivity

Maximizer, unveiled a major new software release for 2019. Designed to empower users to cut through the noise and focus on what matters most, their customers, this release brings advanced lead management, custom view and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace Customer Success. This version of Maximizer responds to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as intuitive, efficient, collaborative and…

TechBytes with Jay Wells, Senior Director, Strategy and Planning, Merkle

Jay Wells Sr. Director, Strategy & Planning, Merkle The explosion of OTT publishers in the last 2 years and the acceleration of cord-cutting behavior is beginning to shift the dynamic between large national advertisers and media agencies. We spoke to Jay Wells, Senior Director, Strategy & Planning, Merkle, to learn about the key events in OTT and Programmatic Advertising industry that have made the biggest impact on the business.Tell us about your role at Merkle and the team/technology you handle. I help…

TOPO Reveals Seminal Shifts in Sales Technology with Sales Engagement Market Guide

Report Identifies Unique Insights, Strategies and Trends to Help B2B Sales Leaders Grow and Scale TOPO, a research and advisory firm that helps the world's fastest growing sales, marketing and technology organizations, released its Sales Engagement Market Guide. The comprehensive report analyzes the dynamics in today's hottest sales technology market - sales engagement technology, including; new emerging categories in the space, key drivers that have contributed to the rise of sales engagement platforms, today's…

New Social Media Management Software for Small Businesses, Tassi, Is Now Available

Social media managers who need advanced scheduling tools not found in first-generation automated social media scheduling software now can manage a month's worth of social media marketing in less than one hour with a new social media management software, Tassi, powered by Marketing Solved based in Orange County, CA. Marketing managers and business owners will want to compare Tassi with Hootsuite and Buffer - two social media schedulers that offer limited functionality. Those apps do not provide a posting schedule or…

SPLICE Software Launches SynthIA, an Intelligent Audio Platform to Power Voice-First Solutions

Now Accepting Beta Users, SPLICE Makes SynthIA Available so Brands Can Create, Store and Manage Voice Dialogs Across All Channels, Including Voice First SPLICE Software announced that its groundbreaking SynthIA platform is accepting applications for beta users. SynthIA, which stands for "synthesized intelligent audio," creates, stores and manages voice audio segments for all channels, with release 1 focusing on voice-first channels like Amazon Echo and Google Home. SynthIA is a workflow automation platform that enables …

MediaMath Named a Leader in Gartner’s Magic Quadrant for Ad Tech

MediaMath Recognized for Completeness of Vision and Ability to Execute MediaMath, the independent technology company for marketers, announced that it has been recognized by Gartner, Inc. as a Leader in the latest "Magic Quadrant for Ad Tech". The company has been recognized for its completeness of vision and ability to execute. "We believe MediaMath's leadership position in the Gartner MQ for Ad Tech further validates our vision of consumer-first marketing," said Dan Rosenberg, Chief Marketing & Strategy Officer,…

Publish Video on Facebook Easily with Zype

Video-Centric Organizations Can Now Easily Share Video Content Natively on Facebook with No Configuration Required Zype, the leader in video content management and distribution infrastructure, now helps customers quickly and easily publish Video on Demand (VOD) content directly to Facebook without complex media, storage and metadata management. Customers can reach wider audiences distributing video through social media and this new integration ensures VOD content is optimized by Zype to meet Facebook's publishing…

Infusionsoft Receives $20 Million from Orix Growth Capital

Investment Will Help Fuel Infusionsoft’s Mission to Simplify Growth for Millions of Small Businesses ORIX Growth Capital recently made a $20 million growth capital investment in Infusionsoft, an industry-leading customer relationship management (CRM) provider for small businesses, with 180,000 users worldwide. Earlier this year the company revealed plans for market expansion with the launch of a new, easier-to-use CRM built specifically for small business service providers with lower pricing and a free trial. The…

Bright Pattern Ranks #1 Among Top Cloud Contact Center Vendors for Sixth Time in Gartner GetApp Report

Bright Pattern, Leading Provider of Omnichannel Contact Center Software, Is Recognized by the Gartner Digital Markets Network and GetApp as the Top Provider of Cloud Contact Center Software Bright Pattern announces its placement as the #1 cloud contact center vendor by Gartner GetApp for the sixth consecutive quarter. Bright Pattern, which has seen tremendous momentum in both global expansion and product innovation, was recognized in the Call Center Category Leaders Q4 2018 for Bright Pattern Contact Center, an all-in-one…

Industry Intelligence Launches Online Dashboard with New Information Mapping System to Help Businesses Eliminate Information Chaos

Industry Intelligence’s Unique Information Mapping Technology Provides Market Intelligence to Business Professionals That’s Instantly Sharable with Colleagues Anywhere and Anytime Industry Intelligence announces a new design of its online dashboard with information mapping technology that helps business users navigate the complexities of their business and related industries more smoothly and intuitively. The new dashboard presents instantly digestible news bites accompanied by a dynamic information map that changes with…

Patron Technology Acquires Event Logistics Company, Marcato Digital

Further Expands Its Offerings as an End-To-End Live Event Technology Solution Patron Technology, an industry-leading live event technology company, announced it has acquired Marcato, a global provider of event logistics software. Marcato will continue to service its clients with innovative technology as the company becomes integrated into the growing Patron Technology platform. The terms of the transaction were not disclosed. Marcato provides a web based platform for festivals to efficiently and effectively manage backend…

BloomReach Community Celebrates Experience Era at Inaugural West Coast Community Conference

300 Attendees at brConnect SF Took in Keynotes from Hilton, Staples, Disney, Capital One and Others BloomReach, Inc., the Digital Experience Platform company, explored the immense impact of the Experience Era at its first West Coast Community Conference on October 11. Some 300 members of the BloomReach community were in attendance at the sold-out brConnect SF. They represented over 70 companies who use or are partnered with BloomReach. "The Experience Era", BloomReach CEO Raj De Datta said in his…