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Slidely Rebrands as Promo.Com, Doubling down on the Success of Its Video Creation Service

Slidely, the leading visual creation platform, announced that it is rebranding as Promo.com and moving to this premium domain so that it can build on the overwhelming success of its video creation platform, Promo by Slidely. Promo by Slidely is a service that has changed the landscape of video content creation, empowering businesses of all sizes to easily create unlimited professional videos. As of today, they will be known as Promo.com. The new name better encapsulates the company’s broader commitment to help business…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Fusion92 Promotes McCarthy To SVP, Media & Activation Services

Chicago-based Fusion92, an independent marketing innovation agency, announced Meghan McCarthy is being promoted to the newly created position of Senior Vice President, Media & Activation Services. Previously, McCarthy served as VP, Media Services, of Fusion92 since the firm’s acquisition of Dean Media in March 2016. In that role, McCarthy successfully managed the growth of Fusion92’s media practice in buying, planning and execution with all digital and traditional media across a broad array of industries.…

Capgemini’s LYONSCG Creates Immersive Digital Experience for FootJoy’s New Luxury Product Collection

FJ1857.com Showcases the Art of Shoemaking with Elevated Design and Shopping Features Lyons Consulting Group (LYONSCG), part of Capgemini, announced the next phase of its engagement with FootJoy, an Acushnet company and maker of superior golf footwear, gloves and accessories. LYONSCG's implementation and support teams were tapped to build and optimize the FJ1857.com site, showcasing FootJoy's new luxury collection for golf enthusiasts.  "FootJoy wanted to release an elevated site experience that represents the premium…

Yext Releases Super Bowl Search Trends Research

Many Businesses in the Host City and Around the United States See Search Spikes Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city. This research focuses on trends in Minneapolis, home of the Super Bowl last year, to give an idea of what businesses in Atlanta, home of…

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric…

Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe

Digital Customer Engagement Company Combines Its Industry-Leading Solution and Customer Base with Europe’s Largest Mobile Engagement Platform to Dominate Global Enterprise Market Digital customer engagement company Urban Airship announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets…

ClearCourse Partnership Acquires Membership Software Supplier Silverbear

Platform to Consolidate Membership and Event Management Software Market in the UK Completes Acquisition of Second CRM Solutions Provider ClearCourse Partnership LLP, a partnership with a mission to acquire innovative technology companies providing membership software and services to groups, organisations and businesses, announced its acquisition of Silverbear, a leading membership and customer relationship management (CRM) solutions provider for professional organisations, trade associations and the wider Not-for-Profit…

Without Customer Experience, Marketing Technology is Hollow in 2019

Chief Marketing Officers are confirmed custodians of "Customer Experience" in 2019. In countless interviews that we have done with Marketing Technology leaders, we have found out a universal opinion from the CMOs and their counterparts developing the MarTech product. It is —"Customer Experience is at the pinnacle of MarTech ROI. Brands that build the best, real-time customer experiences are the ones who have mastered their MarTech stack and have full control on four inter-related capabilities: Data Management, Content…

Mobiquity Technologies Adds New Clients: Adsonica, Bocca Media, Mandala Digital, and StreamGoMedia

Mobiquity Technologies, Inc., a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising announces the addition of four new customers to the Advangelists platform.  These new business partners will leverage Advangelists state-of-the-art programmatic media platform and premium advertising inventory. Adsonica, a Shuttersong company, will expand their reach across the programmatic and mobile marketing landscape, leveraging Mobiquity's Advangelists platform to distribute their patented…

Vamp Boosts Its Presence in Asia

Two New Hires Launch the Influencer Marketing Platform in Thailand and Indonesia Leading influencer marketing platform, Vamp, is continuing its 2019 expansion into Asia with two new hires: Keith Baird and Benedictus Okario. Keith was most recently Director of Marketing Operations at North Star Digital Thailand, and was previously Khongsittha Muay Thai’s Senior Marketing Manager.He will based in Bangkok, leading Vamp into the Thai market. Benedictus joins Vamp from KapanLagi Youniverse where he was the Vice…

YouTube Reveals Top Ads of 2018 EMEA

YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy. Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, hitting the second spot – and it wasn’t the only Christmas ad to win big. John Lewis and Sainsbury’s both feature with this year’s festive ad offerings. Nike’s ‘Dream Crazy’, featuring US football star…

Pandora Launches Voice Mode in Mobile App

Beta Access to New Voice-Enabled Smart Assistant Available Today Pandora, the largest streaming music provider in the US, introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands, providing an intuitive, hands-free experience tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile…

Discover Recognized as a 2019 Digital Edge 50 Winner for Customer Service Strategy

For the second year in a row, Discover has been named a Digital Edge 50 award winner. The company was recognized this year for creating a strategy that leverages artificial intelligence (AI) to improve the customer experience and offer tailored services and programs to help customers manage their finances and make it easier to maintain or improve their credit standing. “Discover is constantly looking to the latest technologies for solutions that will enhance the customer experience” With the help of AI, Discover…

SourceLink Completes Acquisition Of Path Interactive, A Leading Digital Marketing Agency

SourceLink, LLC, a portfolio company of Aterian Investment Partners, is pleased to announce the acquisition of Path Interactive, Inc. Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing paid search, search engine optimization ("SEO"), digital media and creative strategy services. Together with SourceLink, the combined entity creates a unique middle market omni-channel marketing solutions…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform

Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. The transaction was completed as an all cash, all stock offer on 27 December 2018. The Leiki acquisition further strengthens DV’s core global brand reputation capabilities, ensuring that…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

Ingenico Launches IBM Watson-Enabled Chatbot to Enhance Customer Experience

Payment Leader Enhances Messaging Bot Solution with AI Services from IBM Ingenico Group, the global leader in seamless payment, launched its innovative payment-enabled chatbot, which uses natural language processing (NLP) from IBM Watson to create a smooth customer experience. Watson capabilities allow Ingenico's chatbot to better understand users' requests once they have been inputted, whatever they may be. It can better interpret nuances in language and phrasing, handling natural variations in the way individuals…