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Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud

Best-in-Class Location Data Improves Customer Experience and Marketer Results Zeta Global, a data-driven marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has entered into a strategic partnership with PlaceIQ, the company building a new model of consumer behavior with location data and insights. As part of the partnership, the Zeta Data Cloud, and its 200+ million U.S. marketing profiles will now be integrated with industry-leading location audiences,…

Tremor Video Expands Its Advanced TV Solutions

By Combining Capabilities with Rhythmone’s Yume, Tremor Video Adds to Its Suite of Connected TV Advertising Solutions Tremor Video, the leading programmatic video platform, announced that it has combined its capabilities with YuMe by RhythmOne, a leader in Advanced TV solutions. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with the most cutting-edge Connected TV (CTV)…

Thrive & Tier1Net Combine to Enhance FinTech Services

Leading Next Generation Managed Services Provider Deepens FinTech Roots in New England Thrive, a premier provider of Next Generation Managed Services, proudly announced today that it has acquired Tier1Net of Woburn, MA, a Financial Services sector focused Managed Services Provider. Tier1Net is now the fifth company to be acquired by Thrive under private equity owner, M/C Partners, along with Corporate IT Solutions of Norwood, MA, Precision IT Group of New York, NY, BizCompass of Westbrook, ME, and InfoHedge Technologies of…

Inpixon to Acquire Indoor Mapping Leader Jibestream

Inpixon, a leading indoor positioning and data analytics company, announced that it has signed a definitive agreement to acquire Jibestream Inc., a premier provider of indoor mapping and location technology. Jibestream offers a full-featured geospatial platform that integrates business data with high-fidelity indoor maps to create smart indoor spaces. Jibestream states their solution is deployed in hundreds of buildings globally including numerous marque venues such as Mall of America, The Pentagon, Westfield World Trade…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

Fastman Releases Access Manager and Digital Signature Automation for DocuSign

Fastman announces latest digital signature and OpenText read-only license compliance solutions Fastman, the leading provider of information security and management services and solutions for OpenText Content Suite and Extended ECM, has recently released two highly anticipated updates. These include Fastman Digital Signatures, a digital signature solution for OpenText Content Suite and Extended ECM leveraging the DocuSign Agreement Cloud and on-premise Digital Signature Appliance, and Fastman Access Manager, the most…

CleverTap Partners With Vonage to Enable the WhatsApp Business Solution via Nexmo Messages API

Businesses can instantly reach billions of users to provide convenience, support and personalization on the go CleverTap, the full-stack customer lifecycle management platform, released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap's engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide. Today's consumers want to interact with businesses just like they…

Palo Alto Networks Completes Acquisition of Twistlock

Palo Alto Networks, the global cybersecurity leader, announced that it has completed its acquisition of Twistlock, the leader in container security, to extend its Prisma™ cloud security strategy. This acquisition will further advance the company's ability to secure today's modern applications throughout the entire life cycle, enabling organizations to deliver innovations that are secure, reliable, and scalable. "As a growing number of organizations move their business to the cloud, developers increasingly rely on…

Anzu and CHEQ Launch First Ad-Verification Solution for 3D Video Gaming

Turner, Part of Warner Media Group, Will Lead the Beta-Testing of the New Services, Providing 3D Viewability Measurement, Ad-Fraud Prevention, and Brand-Safety for In-Game Advertising for Playstation, Xbox and PC Blended in-game advertising platform Anzu and military-grade cybersecurity company CHEQ announced a partnership to deliver the first-ever ad-verification solution for console gaming. The move enables, for the first time, the dynamic serving of programmatic ads integrated directly into game play, within a…

Satisfi Labs Taps Jonathon Scott to Head Product Expansion and Growth

The Broadw.ai Co-Founder to Lead Product Development with Focus on Revenue Generating Solutions Satisfi Labs, an AI-powered Knowledge Management Platform, announced that Jonathon Scott has joined Satisfi Labs as Head of Product, reporting to Don White, the company's CEO and Co-Founder. Jon will leverage his expertise in the entertainment industry to lead Satisfi's expansion of conversational search and commerce solutions, driving product strategies with more comprehensive user insights and data-based solutions to boost…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Sales Force Automation (1). This is the second year in a row the company's Pega Sales Automation solution has been evaluated. In the report, Gartner evaluated 19 sales force automation (SFA) vendors based on their completeness of vision, including market understanding, marketing strategy, sales strategy, offering (product strategy), business…

MSTS and SCHERMER Partner to Build End-to-End Brand and Buying Experiences

Companies launch 4Business partnership to help B2C companies expand into B2B markets MSTS, a global B2B payment and credit solutions provider, and SCHERMER, a global B2B marketing agency, announced their 4Business partnership. Together, the B2B payment systems and marketing leaders created 4Business to enable B2C brands to expand into the B2B market through customized solutions that deliver a streamlined, omni-channel B2B brand and buying experience. This 4Business partnership will enable local and global B2C companies…

Magnolia Adds New Digital Experience Features with Major Product Update

Magnolia launches latest version of flagship CMS product, providing marketers with a centerpiece to their digital experience platforms Magnolia, one of the world’s leading providers of open-source content management solutions, announces the launch of Magnolia 6.1, the latest version of its flagship product. The release includes new Connector Packs and features enabling authors to get content to market faster. Marketing Technology News: Norled Sets Sail for Digital Transformation with Infor “We have long believed in…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Alibaba Cloud Ranked Third Globally by Gartner’s Database Management System Cloud Services Revenue in 2018

Cloud-native databases like Alibaba Cloud's PolarDB will be the future of database innovations Alibaba Cloud, the data intelligence backbone of Alibaba Group, generated the third largest cloud database management system (DBMS) revenue among global players in 2018, according to a recent report entitled Gartner, The Future of the DBMS Market Is Cloud, Donald Feinberg et al., 21 June 2019. According to this report conducted by global analyst firm Gartner, Alibaba Cloud's market share ranked third among cloud-only DBMS…

Pacvue Releases Industry-First Excel Integration for Amazon Advertisers

Patent-Pending Pacvue Xl Combines Powerful Ecommerce Advertising Platform With the Data and Analytics Capabilities of Excel Pacvue announced the launch of Pacvue XL, the Excel version of Pacvue's leading eCommerce SaaS platform for agencies, brands and sellers advertising in today’s online marketplaces. The patent-pending Excel integration is an industry-first technology enabling advertisers to leverage the powerful analytics capabilities of Excel paired with the key functionality of the Pacvue platform. Pacvue…

Credorax Announces Partnership with Small World to Enhance Cross-European, Card Present Activity with a Unified Payment Solution

Nextgen Merchant Acquirer to Provide Back-End Infrastructure and Banking Services to Streamline Small World’s European Activity Credorax, the licensed NextGen merchant acquiring bank providing cross-border processing for ecommerce and omnichannel payments, announced its partnership with Small World, a leading global money transfer service provider. Small World will benefit from Credorax’s smart payments solution, including its Insights platform providing real-time data, and financial services enabling payment acceptance…

HubSpot Earns Acclaim from Frost & Sullivan for Its Product Innovation-based Growth Strategy

Hubspot's Flywheel Methodology Helps Attract Visitors to Clients' Websites as Well as Organize, Track, and Nurture Relationships to Transform Customers Into Promoters Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes HubSpot with the 2019 Global Growth Excellence Leadership Award for its 'flywheel' strategy. This strategy creates new ways in which customers access HubSpot's open platform, data, and tools for sales enablement, lead optimization, and campaign…

MarTech Interview with Robert Gerstmann, Co-Founder and Chief Evangelist at Sinch

"The rise of social communication has completely redefined how we communicate with our friends and family. " Tell us about your journey into enterprise communications I’ve been working in mobile enterprise communications for over fifteen years. Prior to Co-Founding Sinch, originally named CLX, in 2008 I held Commercial Management positions at Mblox as Director of the Global Mobile Messaging business line and at payments service provider Netgiro/Digital River. Tell us about the evolving state of the consumer message…