Many companies collect data from their customers without giving away much about what they want to use it for, or why. But new research suggests such secrecy comes at a cost In today’s digital world, consumers don’t get very far without giving up some personal information. We tell our smartphones, laptops, and wearables more and more about who we are, where we are and what we’re doing. This data “footprint” is the lifeblood of many digital services that we have come to rely on, underpinning everything from social media…

New features in the Revegy account planning platform help leading companies drive revenue Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Whitespace+ See the optimal path to revenue in key accounts. Revegy reimagines whitespace mapping with its new Whitespace+ package. Whitespace+ aggregates data from across the account plan and summarizes it at a decision-making level. Both qualitative and quantitative…

How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It is a growing trend and there has definitely been more interest towards it in the industry. More companies are devoting resources to ABM, both people-wise and budget-wise. However, there is still a lot of confusion in regards to ABM's impact and how to measure it. I'd say there has been a lot more experimenting with ABM in the last year and that created even more demand for a more precise data and actionable…

"Personalization is no longer a “nice to have” for marketers, particularly when targeting Millennial buyers." Could you tell us about your role and journey into Technology? I’m the Co-founder and CEO of a content generation platform called Cohley. My journey into tech has been an interesting one and I’ve been very fortunate to be connected to some awesome success stories. I started my career Wildfire Interactive where we were focused on helping brands run Facebook campaigns and attract visitors to their respective…

Marketo’s Fearless 50 List recognizes the top 50 marketers in the world Revenue Marketing consultancy Demand Spring is thrilled to congratulate Nadia Milani, Digital Marketing Manager at Grand & Toy, on being named to the 2019 Marketo ‘Fearless 50’ list. Marketo’s Fearless 50 program recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Marketing Technology News: Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North…

CrowdRiff, the leading visual marketing platform for travel and tourism brands, today announced that G Adventures – a socially-responsible travel operator that offers life-changing, small-group tours for people of all ages, interests, and budgets in 100+ countries, on all seven continents – has selected CrowdRiff’s visual content marketing platform. G Adventures will be using CrowdRiff to showcase its brand and the small group travel adventures it offers, which connect everyone to the world, its people, culture, and way of…

Frost & Sullivan has recognized Vonage, a leading provider of global business cloud communications, as a leader in innovation in the 2019 Frost & Sullivan Radar for the Communications Platform as a Service (CPaaS) industry. The company is recognized for its communications APIs technology via the Vonage API Platform and for providing a bold vision for the future of business communications with its One Vonage strategy to fuel new deal flow and growth pipelines. One Vonage, Vonage's single, microservices…

SparkPost expands international focus with the addition of London-based leader SparkPost, the #1 email delivery and analytics service, announced it has hired Sam Holding as Head of International. Holding is located in London and will lead all international strategies and activities related to sales, marketing and customer retention. With the addition of Holding, SparkPost aims to build on its continued growth in international markets. "We are thrilled to bring Sam onto the team as we continue expanding our business focus…

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

Medallia, Inc., the global leader in experience management announced that CommScope, a global leader in infrastructure solutions for communications networks, has implemented Medallia Experience Cloud to analyze and act on customer and employee experiences across journeys in real-time. CommScope’s program is part of its overall digital transformation initiative to support customers. “Medallia helps us understand where to prioritize our efforts based on the customer and business impact. This customer-centric approach is…

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

TIBCO's Advanced Analytics Solutions Drive Another Championship Win TIBCO Software Inc., a global leader in integration, API management, and analytics, congratulates Mercedes-AMG Petronas Motorsport for both winning its sixth consecutive FIA Formula One World Constructors' Championship and for celebrating 125 years of motorsport. With TIBCO's data and analytics solutions helping to deliver peak performance both on and off the track, Mercedes-AMG Petronas Motorsport is able to interconnect systems and unify data in…

Drip, the first-of-its-kind Ecommerce Customer Relationship Management platform, announced today that it's live in Shopify's app store. By combining deep customer insight with robust automation capabilities, Drip ECRM enables Shopify merchants to deliver the hyper-personalized digital journeys consumers expect while shopping online. Drip has helped increase profits for ecommerce merchants by up to 40 percent, bringing huge opportunities for stores when it comes to building customer loyalty and hitting their growth goals.…

Tommy Hilfiger, which is owned by PVH Corp., is pleased to announce the appointment of Michael Scheiner as Chief Marketing Officer, Tommy Hilfiger Global, effective October 28, 2019. Michael has amassed over 15 years of experience at global brands. He joins Tommy Hilfiger from Hollister Co., where he served as SVP, Global Marketing. His work helped to move Hollister into the top 5 brands among teens in Piper Jaffray’s Fall 2019 Taking Stock survey, and supported Hollister’s recognition as a Top Omni-Channel retailer.…

Could you tell us about your journey? What led you to start Identity Automation? I’ve worked in IT throughout my professional career. I previously worked for big companies like Coca-Cola, Veritas Software, Symantec, and Cray. My Co-founder Troy Moreland proposed the idea of starting our own identity and access management (IAM) consulting company in the early 2000s, which was the genesis of Identity Automation. When we initially started the company in 2004, we helped customers implement other IAM providers’ solutions,…

SAP recognized that DaVinci meets qualifications to integrate with SAP Cloud solutions AMC Technology, a leading Computer Telephony Integration (CTI) provider, announced that its cloud-based platform, DaVinci, has achieved SAP certification. The SAP Integration and Certification Center (SAP ICC) has certified that DaVinci 7.0 integrates with cloud solutions from SAP using standard integration technologies. Marketing Technology News: Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact…

With over 1,000 Content Experiences Created, ON24 Customers Scale Personalized Engagement from Acquisition to Advocacy According to SiriusDecisions, the highest performing B2B marketers all have one thing in common: audience centricity. That's why today's leading companies are turning to ON24, the leader in data-rich experiences that drive revenue, to scale personalization beyond account-based marketing efforts and create experiences for their entire audience, from prospects to customers to partners. Through ON24…

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the next couple of years. The theme - “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine” – underscored revenue alignment and customer-centricity. Revenue Alignment Takes Shape in the Sales Enablement Industry SiriusDecisions stated that revenue aligned…

TwentyThree, the video marketing platform, announced that it has acquired Buto, a UK enterprise video platform, https://www.buto.tv Since launching the TwentyThree video marketing platform and adding a breakthrough webinar tool, TwentyThree has seen significant pick-up from growth companies and enterprises globally. From startup to enterprise level, businesses everywhere are focused on enabling video across the organization. Marketing Technology News: Aquient Sees Rapid Growth and Achieves Salesforce Gold Consulting…