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CallMiner Updates Real-Time Speech Analytics Platform – Improving Scalability, Speed to Insight, and Integration with Existing Agent…

Eureka Alert Provides Next Generation Automated Monitoring, Redaction, & Alerting CallMiner, a leading platform provider of award-winning speech and customer engagement analytics, demonstrated its updated real-time speech analytics module, Eureka Alert, at the 10th annual LISTEN customer conference.  Eureka Alert combines AI-driven automated transcription, redaction, and alerting to provide real-time direction to contact center agents and supervisors to drive specific outcomes within a call as it is occurring, or…

Social Beat Launches ’22 Languages’ Platform

By 2021, 9 out of 10 Internet users in India will be an Indian language user. Without a strong vernacular marketing strategy, brands will be unable to tap into the limitless potential of India's next billion Internet users. In light of the growing importance of a multilingual approach, Social Beat is excited to announce the launch of its new platform, 22 Languages . Suneil Chawla, Co Founder, Social Beat spoke during the launch, "Through our innovative platform, brands can create content in multiple languages that resonates…

Hundreds of Content Creators to Live Stream from TwitchCon 2018 using LiveU Technology

LiveU Solo Powers Mobile Live Streaming in and Around the San Jose Mcenery Convention Center TwitchCon gathers Twitch creators and communities together to watch, learn, and play together. With the rise of the IRL (In Real Life) movement and mobile live streaming, this year's TwitchCon promises to bring even more interactive content than ever before. LiveU, the live IP video disruptor that powers mobile live streaming, expects more than 100 content creators to go live from TwitchCon using the company's LiveU Solo…

Verimatrix Adds TV Everywhere Authentication Capabilities with the Acquisition of Akamai Identity Services

Streamlined Global Identity Services Further Connect Content Providers with Video Service Operators for Better Consumer Experience and Enhanced Business Models Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, announced the acquisition of the assets that comprise the Akamai Identity Services (AIS) product from Akamai, the intelligent edge platform for securing and delivering digital experiences. Adding TV Everywhere (TVE) type service capabilities to the Verimatrix…

Why Your Visual Content is Worth its Weight in Gold

Most, if not all, marketers today understand the importance of digital media and the ways in which visual content increases engagement and boosts brand awareness. As the use of visual assets grows so does the understanding of their bottom-line impact. What was once an effective tool for connecting with prospects and customers has become a business-critical imperative. Let’s examine why visual content is more important than ever and how to implement it into your marketing campaigns: A Visual Treasure Trove Facebook posts…

TechBytes with Tiam Korki, Co-Founder, Pressboard

Tiam Korki Co-Founder and CTO at Pressboard Europe enacted GDPR earlier this year, which saw several MarTech platforms exiting the market due to the restrictive nature of the laws and onerous methods of compliance. In this context, we spoke to Tiam Korki, Co-Founder and CTO, Pressboard, to understand how he sees the American market for content marketing platforms competing with the APAC and Europe.Tell us about your role at Pressboard and the team/technology you handle. I co-founded Pressboard 4.5 years ago with my…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology

Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram and Pinterest advertising platform Smartly.io has received Facebook Creative Partner Certification for its work in scaling mobile-first creative execution. This comes after this year's release of Smartly.io's automated Video Templates tool and builds on its existing Marketing Partner Certification. The company also launched Creative Studio, a new in-house team that leverages its…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

‘Yes Lifecycle Marketing’ Rebrands as ‘Yes Marketing’ to Fulfill New Vision

The Multichannel Marketing Services and Technology Provider Executes on Company Vision with a New Name and Website Yes Lifecycle Marketing, the leading multichannel marketing services and technology provider, announced the company will operate under the name Yes Marketing and has relaunched its website, reflecting a renewed vision on empowering brands to harness the value of their consumer relationships. Through a unique combination of marketing services, robust data and advanced technologies, Yes Marketing will be…

In-App Advertising Poised for Growth, Driven by Strong Demand by Brands, New Global Research Shows

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI. "Mobile devices are the consumer's primary means of accessing the Internet, and close to 90% of time on mobile…

Tech Entrepreneur and Investor Wes Nichols Joins Urban Airship’s Board of Directors

Seasoned Innovator and Advisor to CMOs in Marketing, Analytics, AI and Digital Transformation to Accelerate Urban Airship’s Rapid Growth in Real-Time Customer Engagement Customer engagement company Urban Airship, announced the appointment of Wes Nichols to its Board of Directors. Wes is a serial technology entrepreneur and active investor, advising companies around the world on innovation, predictive analytics, AI/machine learning, marketing technologies and the changing role of Chief Marketing Officers (CMOs). Wes is…

Meet AdLingo, a New Conversational Marketing Platform that Connects Consumers to Branded Conversational Assistants

Founded Inside Area 120, Google’s Incubator for Experimental Projects, AdLingo Helps Brands Engage Customers in Real-Time Conversations Directly Within Display Ads AdLingo, a new platform built within Area 120, Google’s incubator for experimental projects, is using the power of display advertising to help brands deliver their conversational assistants to their customers at scale. Meet AdLingo (@weareadlingo): a new conversational marketing platform from Area 120, @Google’s experimental lab. AdLingo makes it easier…

Clarabridge Announces C3 Europe Customer Awards and Groundbreaking Solution Updates

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands. @Clarabridge congratulates all the C3 London award winners! The London-based event, which combines keynotes, interactive workshops and conference sessions, brought together customer experience…

Businesses Breathe the Open Air with simPRO’s Latest Field Sales Solution

simPRO has made another splash in the United States’ job management technology sector by strengthening the trade company and customer relationship through an ‘on-the-job’ quoting and sales module. simPRO has made another splash in the United States’ job management technology through an ‘on-the-job’ quoting and sales module. With simPRO’s Quote and Sales module, technicians will gain the ability to conduct previously office-exclusive tasks on the job site, with an emphasis on field sales capabilities. The module…

Interview with Yaniv Davidson, Founder, Tunity

"We feel our solution is very unique, so while we’re watching different companies, we’re focused on our internal performance and less on the external competition."Tell us about your role and journey into technology. What made you start Tunity (formerly AudioStreamTV)? I was working as a consultant — spending a lot of time in airport lounges and hotels and saw the inferior viewership experience as well as the low engagement with screens in prime locations. Looking at some research, I saw the market was very big (the…

TechBytes with Alexandre Schont, VP Strategic Partnerships, TabMo

Alexandre Schont VP Strategic Partnerships, TabMo More than 80% of the mobile ads that TabMo receives on its DSP come from mobile applications, rather than (mobile) browsers. In this context, we spoke to Alexandre Schont, VP Strategic Partnerships, TabMo, to understand precision advertising in mobile and the technologies that come together in delivering these campaigns. Tell us about your role at TabMo and the team/technology you handle. TabMo is a mobile-first demand-side platform (DSP) that is available as a…

Quincy Media Selects LiveU Matrix for Real-Time Content Contribution & Distribution

Quincy Media Selects LiveU Matrix for Real-Time Content Contribution & Distribution Quincy Media is standardizing on LiveU Matrix, the company's next generation IP cloud video management platform, enabling broadcasters to view, manage and distribute live content quickly and efficiently. The media group plans to deploy the platform to its entire portfolio of broadcast stations throughout the Northeast and Midwest this month, allowing hundreds of production teams to benefit from the web-based platform's instant…

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…