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Discover Recognized as a 2019 Digital Edge 50 Winner for Customer Service Strategy

For the second year in a row, Discover has been named a Digital Edge 50 award winner. The company was recognized this year for creating a strategy that leverages artificial intelligence (AI) to improve the customer experience and offer tailored services and programs to help customers manage their finances and make it easier to maintain or improve their credit standing. “Discover is constantly looking to the latest technologies for solutions that will enhance the customer experience” With the help of AI, Discover…

SourceLink Completes Acquisition Of Path Interactive, A Leading Digital Marketing Agency

SourceLink, LLC, a portfolio company of Aterian Investment Partners, is pleased to announce the acquisition of Path Interactive, Inc. Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing paid search, search engine optimization ("SEO"), digital media and creative strategy services. Together with SourceLink, the combined entity creates a unique middle market omni-channel marketing solutions…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform

Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Leiki, Ltd., a leading contextual intelligence and content classification platform headquartered in Helsinki, Finland, and with operations across Europe. The transaction was completed as an all cash, all stock offer on 27 December 2018. The Leiki acquisition further strengthens DV’s core global brand reputation capabilities, ensuring that…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

Ingenico Launches IBM Watson-Enabled Chatbot to Enhance Customer Experience

Payment Leader Enhances Messaging Bot Solution with AI Services from IBM Ingenico Group, the global leader in seamless payment, launched its innovative payment-enabled chatbot, which uses natural language processing (NLP) from IBM Watson to create a smooth customer experience. Watson capabilities allow Ingenico's chatbot to better understand users' requests once they have been inputted, whatever they may be. It can better interpret nuances in language and phrasing, handling natural variations in the way individuals…

Outbrain Appoints Technology Veteran Ariff Quli as General Manager for the North America Business

Outbrain, the World's Leading Native Advertising Platform, Announced Today That Ariff Quli Has Been Appointed as the Organization’s New General Manager of the North America Business, Based in Its New York City Headquarters Outbrain, the world's leading native advertising platform, announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. An innovative leader in the digital technology space, Ariff brings more than 15 years…

Coveo Adds eCommerce Veteran to Senior Management Team as Part of Rapid Growth Strategy

Chase Hill Joins Coveo as Vice President of Commerce Coveo announced the newest addition to its senior management team, Chase Hill. Hill joins the organization as Vice President, Commerce, bringing more than 18 years of eCommerce industry experience to the company. Coveo helps enterprises make every digital interaction more relevant and effective - in commerce, service and the workplace. The leader in AI-powered search and recommendations welcomes Hill to build on its previous digital retail successes and address the…

Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

Mobile Commerce Eclipsed Desktop for the First Time - 48 Percent of Orders Were Placed from Mobile Devices, Compared to 44 Percent from Computers NRF 2019: RETAIL'S BIG SHOW – Salesforce, the global leader in CRM, released the 2018 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2019 holiday shopping season. Top Salesforce 2018 Holiday Shopping Insights For the report, Salesforce combined insights on the activities of hundreds of millions of global…

Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

Force Marketing, the Automotive Industry’s Leading Provider of Marketing and Technology Services, Is Proud to Announce That Seasoned Executives Allison Centore and Jeff Brown Have Joined the Team Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President,…

Apttus Appoints Frank Holland as Chief Executive Officer

Former Microsoft Senior Executive to Direct Middle Office Market Leader's Focus On Customers, Culture And Continued Growth Apttus, the global Middle Office leader, announced the appointment of Frank Holland as its Chief Executive Officer (CEO). Holland previously served in corporate vice president and general manager roles at Microsoft, where he built and led global teams for more than 20 years. Holland's extensive experience in the software space spans decades and includes an outstanding track record of…

CBS Corporation And Nielsen Reach Agreement

Renewal for Measurement Across National, Digital and Local CBS Corporation and Nielsen announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS' 27 owned-and-operated local television stations will continue to use Nielsen's Total Audience measurement services as part of the deal. Financial terms were not disclosed. "CBS is a…

Holidaymakers Hold on ‘Sunshine Saturday’ as They Prepare for Spring Bookings

47% of UK Consumers Want a Clear Tailored and Personalized Booking Experience When Looking for a Holiday Monetate, the worldwide leader in personalization, reveals new research on British holiday booking habits. Despite ‘Sunshine Saturday’ (the first Saturday in January) supposedly being the busiest travel booking day of the year, most Brits are not ready to commit to a trip just yet this January. The myth of ‘Sunshine Saturday’ Whilst 21% of UK consumers will be purchasing holidays this month, over half (53%) look for…

Killing ECMs: Gartner and the Rise of Content Services – Thoughts from Generis

Following is analysis from Generis: "ECM is now dead," wrote Gartner analyst Michael Woodbridge at the beginning of last year, proclaiming the "birth of content services." Essentially, Woodbridge argued that centralized ECMs were no longer fit for purpose and a new age of Content Services – amalgamating platforms, components and applications – had been ushered in. "The most common realization of the strategy formerly known as ECM was to provide a centralized enterprise wide platform that could meet one or all of the…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

Strava Uses Snowflake to Power Its Social Fitness Network

The Only Data Warehouse Built for the Cloud Helps Strava to Manage All of Its Data and Tap into User Behavior to Launch New Services Snowflake Computing, the only data warehouse built for the cloud, announced that Strava, the GPS tracking app and social network for athletes, uses Snowflake to power its business. Switching to Snowflake has significantly reduced the data engineering resources required to manage the company's data, resulting in more engineers focusing on developing additional services for Strava's athletes…

Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath

Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? I started in a mobile ad network to drive their first programmatic offering. I was fascinated by the technological exploits around data and measurement, and the early promise of reaching the right audience, at the right time, in the right place. I quickly moved to MediaMath — already pioneering the way — and I have never left! As the mobile channel lead for MediaMath, I’m working with both our product and sales teams…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. WordPress.com Celebrates 14 Entrepreneurs, Writers, and Nonprofits for the 2019 ‘Anything Is Possible’ List The Inaugural New Year’s List Spotlights People and Organizations Who Are Using the Web to Make Their Communities, and the World, a Better Place Bright…

Bluecore Strengthens Engineering Team With Appointment of SVP, Engineering David Dyar

Retail Marketing Technology Company Invests in R&D Capabilities, Builds Out Engineering Team To Scale Technology To Meet Expanding Needs of Retailers Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced David Dyar has joined the company as its new SVP of Engineering. Previously, David was VP of Engineering at Bazaarvoice. In his new role, David will focus on expanding Bluecore’s engineering team and scaling the company’s…