Banner Before Header

Qualys Expands Global Cloud Platform to the Canadian Market

Qualys, Inc., a pioneer and leading provider of cloud-based security and compliance solutions, announced the launch of the Qualys Canadian Cloud. The addition of this new location marks another milestone for Qualys' expanding global operations, which now includes eight locations on three continents. Cloud momentum is accelerating, and bringing an increased need for local regulations and compliance demands to which organizations migrating to the cloud must comply. The Canadian Qualys Cloud Platform now gives customers the…

Webtrekk and Mapp Successfully Start Their Integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began. Marketers and data specialists benefit from an attractive, bundled offering that provides a secure, cost-effective, and more powerful alternative to traditional marketing clouds. Following the slogan "The fastest time from Aha! To Clicks", Mapp and Webtrekk combine customer intelligence and cross-channel…

Bizzabo Study: 84% of B2B Tech Leaders Say Event Marketing is Critical to Success

Bizzabo’s Study Also Finds 69 Percent of B2B Tech Organizations Plan on Investing More in Events Than They Did in 2018 Bizzabo, the world's leading end-to-end Event Success Platform, released its 2019 B2B Tech Event Marketing Trends report. The company analyzed responses from +1,000 senior-level marketers on how they think about events, discovering everything from how to use events to accelerate sales and lead generation, to how marketers believe in-person events compared to traditional marketing channels and more. More…

New Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or Grandparents

Global Study Highlights the Varying Shopping Expectations of Different Generations and the Role of Technology in Personalizing Retail Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the US, UK and Australia dispelled…

Pega Names Carlos Fuentes Chief Information Security Officer

Newly Created Role Will Help Ensure Security Best Practices for Pega and Its Clients Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced the appointment of Carlos Fuentes as chief information security officer (CISO). In this newly created role, Mr. Fuentes will be responsible for comprehensive information security standards and policies, based out of the company’s Cambridge, Mass. headquarters. Mr. Fuentes will oversee Pega’s existing information…

RoboMQ Connect iPaaS Now Available on Microsoft AppSource and Microsoft Azure Marketplace

RoboMQ is excited to announce availability of its Connect iPaaS and Hybrid Integration Platform (HIP) on Microsoft AppSource and Microsoft Azure Marketplace. This collaboration makes RoboMQ products easily available to customers already using Microsoft products and having a presence on Microsoft Azure Cloud. Connect iPaaS provides drag and drop integration capabilities for SaaS applications and cloud services including, but not limited to, Microsoft Dynamics 365, ServiceNow, ADP, Office 365, SalesForce and…

GEP Sweeps Into Top Spots Across Major Product Categories in Spend Matters SolutionMap for Procurement Software

Strong Customer References Propel Smart by GEP Procurement Software to Top Rank of Value Leader Across Every Buying Persona in Nearly Every Category -- a Total of 29 Times GEP, a leading provider of procurement and supply chain software to Fortune 500 and Global 2000 enterprises worldwide, announced that Spend Matters® has named GEP a Value Leader, the highest ranking, across key categories in its SolutionMap ranking of procurement technology products.  GEP achieved the highest ranking across all buying personas in…

SoundCommerce Closes $6.5 Million Seed Round Led by Defy Partners

Amazon Veterans Apply Data Science to Help Brands Transform Operations and Shopper Experiences Data platform provider SoundCommerce has closed a $6.5 Million seed round led by Silicon Valley's Defy Partners with participation from Voyager Capital of Seattle, Stage Venture Partners of Los Angeles, the Alliance of Angels and other notable investors. The funding coincides with SoundCommerce's public launch as a data platform for commerce operations, and will accelerate the company's hiring, platform development and customer…

TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai

Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together with Yaron Ismah-Moshe, Chief Product Officer and my Co-Founder, we founded Exceed at the beginning of 2017. We are a group of 12 people within Sales, Marketing, Customer Success and Engineering with a mission to empower Sales and Marketing professionals with AI and Automation. Our vision is to create autonomous reps that will work alongside humans and empower them to make the right decisions and…

Language I/O Enhances Zendesk Integration with Live Chat Translation

Language I/O Chat for Zendesk allows English-speaking support agents to communicate with customers in more than 150 languages directly inside the Zendesk live chat window. Language I/O Chat for Zendesk plugs directly into an agent's standard chat response form so they do not have to switch between apps in order to chat with customers in any language. Unlike a standard integration with Google Translate, the Language I/O translation app will ensure that your preferred translations for product- and industry-specific terms are…

Bizzabo Launches New Innovative Podcast Series “IN-PERSON”

Weekly Podcast About The Power of In-Person Experiences and Events Debuts Featuring Guests from Yext, Dow Jones and SXSW Bizzabo, the world's leading end-to-end Event Success Platform, announced the launch of its new podcast Series, IN-PERSON. The first three episodes will air on June 26, at 12:00pm ET, and will feature Lindsay McKenna (VP of Revenue Marketing at Yext), Kira Willner (Executive Director of Brand Experiences at Barron's Group, a division of Dow Jones & Company) and Hugh Forrest (Chief Programming Officer…

How Salesforce CRM Improves Your Sales Pipeline and About Salesforce DX VCS

For modern-day businesses, the key to success is the reliable connections established between the customers and the Sales officers. When it comes to small Business Administration, this can be done much effectively at a one-on-one level with a limited number of customers. However, as the business grows and the customer base expands, it becomes difficult to keep track of all customer info and provide them a Personalized experience. In such a situation, the most powerful driver for the salespeople to increase the effectiveness…

Taptica International Rebrand Reflects Video Advertising Leadership

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New Customers

Cognitiv Incremental: A Marketer’s Answer to a Brand’s #1 Question “Did My AD Campaign Cause a New Consumer to Convert?” Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the official launch of Cognitiv Incremental, a new product designed to help marketers accurately achieve consistent, scalable incremental lift.  Cognitiv Incremental is the latest product in the company’s robust portfolio of performance-based solutions which includes Cognitiv Performance,…

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…

DoubleVerify Taps Industry Vet Gian LaVecchia To Lead Brand and Agency Growth

DoubleVerify ("DV"), the leading independent provider of digital media measurement software and analytics, announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas. The appointment supports the company’s investment in its strategic sales leadership teams, allowing DV to meet the business demands from global brand advertisers. A versatile digital strategy, marketing and revenue leader, LaVecchia was previously Head of Agency Development & Partnerships at Teads.tv, where he…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Visa Unveils Installment Payment Capabilities to Give Shoppers Simple and Flexible Way to Pay

New APIs Will Allow Merchants and Financial Institutions to Give Visa Cardholders More Ways to Pay Visa is making it easier to provide shoppers the ability to choose how they pay before, during or after purchase with the introduction of a suite of Visa’s installment solutions APIs. Through a pilot program, participating issuers and merchants will be able to offer their customers an installment payment experience at checkout using a Visa card they already have in their wallet. “We expect installments to become a…

Reveal Mobile Launches Foot Traffic Attribution Solution

With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and Audience Building Makes It a Powerful Tool for Agencies and Brands of All Sizes We’re thrilled to announce the launch of foot traffic attribution reporting within our VISIT Local platform. As digital advertising continues to mature, brands and advertisers are looking for more than click-through rates as the sole measure of campaign success. They…

AT&T Invests Nearly $1.2 Billion Over 3-Year Period to Boost Local Networks in Indiana

AT&T, we've invested nearly $1.2 billion in our Indiana wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…