Banner Before Header

Infor Completes Acquisition of ReServe Interactive

Infor Expands Hospitality Footprint with Leading Sales & Catering Solution Infor, a global leader in business cloud software specialized by industry, announced the completed acquisition of Efficient Frontiers, Inc. dba ReServe Interactive. Headquartered in Livermore, Calif., ReServe Interactive is a leading provider of cloud-based sales and catering, restaurant reservations, and floor management software that serves the restaurant, sports and entertainment, event center, golf and country club, and hotel markets in the…

Sendlane Launches Deep Data Integration With Shopify

Sendlane, a San Diego based marketing automation company, announces a powerful update to their already diverse integrations offering - a new deep data integration with popular eCommerce platform, Shopify. Sendlane launches deep data integration with Shopify Sendlane's powerful site-to-site tracking capabilities make it effortless for Shopify users to follow their customers journey throughout their store, collecting deep data insights from a customer's behavior to their purchase history and allowing…

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. TEGNA has been piloting Alphonso Local over many months and will roll it out across 15 markets in…

First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB

Record Shows Nearly Total Compliance with Industry's Adchoices Program; Two New Cases Issued on Web Publishers The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB's Online Interest-Based…

AWS to Open New Region in Indonesia

New AWS Asia Pacific (Jakarta) Region Will Arrive by the End of 2021 / Early 2022, Enabling Customers to Run Workloads in Indonesia, and Serve Millions of End-Users Across Asia Pacific with Even Lower Latency Amazon Web Services, Inc. (AWS), an Amazon.com company, announced it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions…

Sony Enhances “IP Live” Production Solutions with New Live Element Orchestrator and SDI-IP Converter Boards

Sony Empowers Resource Sharing across Multiple Locations to Support Broadcasters in Overcoming Budget and Productivity Challenges At NAB 2019, Sony Electronics will highlight its continued commitment to efficient and powerful IP-based solutions with its range of "IP Live" solutions. Among the new additions to Sony's growing line up of IP-based products will be the company's Live Element Orchestrator, its first system orchestration solution designed to improve production system availability, increase workflow efficiency…

Quil, The Joint Venture Between Independence Health Group And Comcast, Names Carina Edwards Chief Executive Officer

New Digital Health Company Expects To Launch First Pilot Programs This Year Quil, the healthcare joint venture from Independence Health Group (Independence) and Comcast, announced the appointment of Carina Edwards as CEO.  Edwards will lead the new digital health company's efforts to provide patients and their caregivers personalized content and information related to specific healthcare journeys. Since formation in April 2018, Quil has successfully built out its cloud-based platform, which is expected…

TIBCO Connected Intelligence Platform Drives Customer Innovation with Elevated Capabilities

TIBCO Delivers Industry-Leading Integration, API Management, and Analytics on One Platform to Improve Connectivity and Development TIBCO Software Inc., a global leader in integration, API management, and analytics, announced new and enhanced capabilities for the TIBCO Connected Intelligence Cloud platform at the TIBCO NOW Global Tour 2019 event in Singapore. Empowered with these systems, which are frequently recognized in industry reports, businesses are able to connect disparate data, govern their information…

Prison Inmates to Develop NLP for B2B Sales

Vainu is Collaborating with Finnish Criminal Sanctions Agency on First Launch AI is becoming mainstream all over — now it is in Finnish prisons. Nordic software company Vainu has started a collaboration with the Finnish Criminal Sanctions Agency to develop its Natural Language Processing (NLP) capabilities. The project will provide Vainu's customers with better company information for their sales, and offers incarcerated people opportunities to learn important skills for their professional life after prison. Vainu is a…

Beyond Commerce, Inc. Appoints new Chief Executive Officer and Director

Beyond Commerce, Inc., a planned global provider of B2B internet marketing analytics, technologies, and related services, is pleased to announce the appointment of Geordan Pursglove to Chief Executive Officer, and to the Board of Directors. The Board is very confident in Mr. Pursglove's abilities to lead Beyond Commerce, Inc. into the next stage of our growth process and believe Geordan is more than capable to lead BYOC into the future. Mr. Pursglove has been an integral part of BYOC to this point and feel the transition…

Logistics Giant Aramex Innovates Last Mile Delivery With Nexmo, the Vonage API Platform

Aramex Builds Integration with WhatsApp Business Solution via Nexmo APIs to Improve Customer Service Through Increased Delivery Efficiency Vonage, a global business cloud communications leader, announced that Aramex has successfully digitally transformed its last-mile delivery processes using Nexmo, the Vonage API Platform. Using the Nexmo Messages APIs to integrate directly with the WhatsApp Business solution, in addition to existing messaging capabilities via Nexmo's SMS APIs, Aramex was able to build effective…

MomentFeed Appoints Kyra Purvis to Vice President of Social Solutions

Purvis Strengthens MomentFeed’s Ability to Help Clients Drive In-store Traffic Through Integrated Social and Marketing Strategies MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Kyra Purvis has joined the company as Vice President of Social Solutions. A career expert in digital advertising and consumer marketing strategies, Purvis brings deep expertise in helping organizations use social media practices to increase engagement at a brand and local level. “The…

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…

Observations from the 2019 Adobe Summit

More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as far as to say that the role of a CMO has evolved to “Chief Collaborator.” CMOs are now responsible for balancing the goals and processes of the product team, sales team, marketing team and the customer success team, to deliver a seamless, consistent experience for customers — and that’s just the internal channels they reach. Additionally, one of the main goals for the modern CMO is to seek new channels to…

ADARA Appoints MWWPR as AOR Across EMEA

Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence  ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets. Solidifying ADARA as the world's leading travel…

True Influence Launches Advanced Intent Signal Monitoring Solution for B2B Markets

Insightbase 3.0 Allows B2B Marketing and Sales Professionals to Reach the Specific Decision-Makers Showing Intent; Provides Full Contact Record as Needed True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase Version 3.0, a flexible subscription model with advanced proprietary intent signal monitoring, at the MarTech West Conference in San Jose, April 3-5, 2019. Version 3.0 of InsightBase allows users to connect with the exact prospects who are actively…

Zift Solutions Introduces ZiftONE Enterprise Channel Management Platform

Channel Leaders Embrace ZiftONE Platform to Turn Channel Programs into Business Growth Engines Enterprise Channel Management Leader Zift Solutions has debuted ZiftONE, the first and only all-in-one platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. "With ZiftONE, we are fulfilling the promise of Enterprise Channel Management with an absolutely unique and holistic platform designed to connect channel leaders, partners, and customers -- and turn their channel…

Movember Wins at 2019 Markie Awards

Recognition Honors Foundation's International Marketing Campaign The Movember Foundation, the leading charity dedicated to changing the face of men's health in the United States and around the world, announced that it has won the Borderless Award for Best International Marketing Campaign at the recently concluded 2019 Markie Awards, presented by Oracle. Celebrating innovation for more than a decade, the annual Markie Awards honor brilliance across the entire customer lifecyle, from marketing and commerce to sales and…

Red Points Continues Rapid Growth with $38 Million in New Funding to Expand its Market Leadership in Brand and IP Protection

New Financing Solidifies Company's Growth Plan and Vision to Protect Brands and Consumers from Online IP Infringements Red Points, a global leader in online IP infringement detection and removal, announced that it has closed $38 million in funding, bringing the company's total capital raised to $64 million and cementing its global footprint in the online brand protection space. The round was led by Summit Partners, with additional participation from existing investors Northzone, Mangrove, Eight Roads Ventures and Banco…

Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory

Growth of Simpli.fi's Programmatic OTT/CTV Business is Driven by Company's Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV and display advertising, announced that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi's differentiated and scalable OTT/CTV offerings, which include addressable, behavioral and…