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BMF Ushers In The Future Of Experiential Marketing As It Celebrates 15th Anniversary

Global Agency Accelerates International Expansion, Signs World Renowned Clients & Unveils Rebrand The BMF Media Group – now, simply BMF– the award-winning global integrated experiential marketing agency, announced the celebration of its 15th anniversary with a series of significant milestones. BMF was founded in 2003 with just two employees and two clients: Maverick Records, founded by pop icon Madonna and now owned by Warner Music Group, and Kiehl's, the leading naturally inspired skincare, body and haircare…

SRAX Hires Walmart and Procter & Gamble Veterans to Bolster Shopper Marketing Vertical

Social Reality, Inc., a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy. Pirtle, who worked for the world's largest retailer, Walmart, for 12 years, and Gates, who worked for Procter & Gamble, the world's largest advertiser, for 19 years, each bring a vast amount of shopper marketing experience to SRAX. "Since SRAX shopper went to market in 2018,…

Randstad Selects OneTrust for Privacy Programme Management Across Global Network

Global Leader in HR and Staffing Solutions Unifies GDPR and Privacy Initiatives Across Network of DPOs with Onetrust OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2,000, announced Randstad, the global leader in outsourcing, staffing, consulting and workforce solutions is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy compliance efforts. Randstad implemented OneTrust's Assessment…

Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable TV’ ads, which deliver targeted and personalized ads based on TV user interests. Traditionally speaking, OTT was a “secure environment”…

CleverTouch Marketing Releases First of Its Kind Marketing Automation Survey Report Addressing the State of Adoption Across UK, USA and EMEA

Survey Reveals Top Five Challenges to Marketing Automation Success CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind. The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the…

J:COM Selects Verimatrix for Business Intelligence Insights

Japan's Largest MSO Uses Verspective Intelligence to Monitor Performance of VOD Service Offerings Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, announced that Jupiter Telecommunications Co., Ltd. has selected Verspective Intelligence to tap into the benefits of powerful business intelligence capabilities. The solution's dashboards and visualization tools enable J:COM to make informed decisions about audiences, content, consumption, and overall service performance.…

KIOSK Information Systems and Beabloo to Demonstrate Targeted Facial-Recognition Advertising Through Digital Signage at NRF 2019

Beabloo, a pioneering company in Active Customer Intelligence solutions that improve retail customer experience, is collaborating with KIOSK Information Systems (KIOSK), an industry leader in self-service solutions, to showcase a digital signage display with active customer intelligence. The combined solution will be demonstrated at NRF in New York City, Booth #3755, January 13 – 15, 2019. “Implementing intelligence-enabled digital signage allows Retailers to improve the efficiency of their marketing campaigns by…

Vuzix Demonstrate Hands-Free Database Access Solution Using Vuzix Blade at CES 2019

Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products is pleased to announce the demonstration of a hands-free smart glasses database access solution at CES 2019. The solution, which utilizes the Vuzix Blade, integrating with Salesforce Service Cloud, the world's #1 customer service platform, and a smart speaker, realizes hands-free operation by providing voice-driven searching of knowledge information contained in Service Cloud, allowing employees to support on-site…

Essextec Joins Google Cloud Services Partner Program

Company Enhances Its Ability to Deliver Secure Cognitive Applications in the Hybrid Cloud Essex Technology Group, Inc, a member of the Converge Technology Solutions family of companies, announced that it has joined the Google Cloud Services Partner Program as a Reselling and Consulting Partner, giving Google Cloud customers the ability to team with Essextec's experts in Cloud, Cognitive, and Cybersecurity solutions to build and manage cloud applications and environments with some of the most advanced technologies…

LotLinx Releases The Future of Search Engine Marketing with an AI Powered App for Automotive Dealers

Results of Two-Year Study Shows That Game Changing AI Marketing Solution Significantly Outperforms Human-Managed Campaigns by Increasing Shopper Engagement While Reducing Average Cost-Per-Click by 60 Percent LotLinx, the automotive industry's leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamically optimizes inventory…

Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

Unbabel and Intercom Partner to Provide Multilingual Messaging

Unbabel Builds Intercom App to Offer Multilingual Chat for Customer Service in up to 28 Different Languages, Servicing a Growing List of Companies Including Monese and Perkbox Enterprise Translation-as-a-Service provider Unbabel announced the release of its Unbabel Chat app to Intercom’s App Store. Intercom, a customer messaging platform that helps businesses accelerate growth through better customer relationships, announced the launch of its App Store earlier this year. Today the App Store features more than 130 apps…

Smartology Secures £2.8 Miliion Series a Financing, Led by Committed Capital

Adtech Company Investment to Aggressively Accelerate Global Sales, Marketing and Product Roadmap Smartology, the contextual adtech platform announces that it has closed its £2.8 million ($3.6m) Series A round of financing led by Committed Capital, the fast growth UK technology investment firm. Smartology will use the funding to fuel product development and its expansion in North America and across EMEA. Tim Steel, Chairman of Committed Capital, has joined the Smartology board as Investment Director. Smartology offers…

Swiggy’s Chatbot, Powered By Layer’s Conversation Platform, Sees High Customer Adoption

Swiggy Moves from Call Support to Layer-Powered Messaging, Driving Cost Savings and Boosting Agent Efficiency Driven by a passion for providing superior support for its consumers, Swiggy, India’s largest food delivery platform, partnered with Layer to implement a unique customer support for Indian customers. This modern messaging solution featuring bots and new agent tools powered by Layer’s Conversational Business Platform has resulted in a series of business performance improvements for the food ordering and delivery…

Veras Retail Announces New Customer-Centric Loss Prevention Features in Its Leading Point-of-Sale Solution

The Integration of Appriss Retail’s Verify Solution with Veras CheckOut 10.2 Reduces Return Fraud and Abuse While Improving the Customer Experience Veras Retail, a leading provider of fixed and mobile point-of-sale, inventory, cross-channel execution and CRM software solutions, announced the release of Veras CheckOut 10.2. This release includes integration with solutions from Appriss Retail, the industry leader in retail performance improvement, to deliver significant ROI for retailers looking to improve customer…

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections. “Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…

WaveOptics and Compal Sign Strategic Partnership Agreement to Develop AR Wearables

WaveOptics, the leading designer and manufacturer of diffractive waveguides for use in Augmented Reality (AR) wearables, has formed a strategic partnership with Compal, one of the world’s leading manufacturers of smart devices and notebook PCs. “Users will enjoy the incredibly immersive experience made possible by WaveOptics’ waveguides and we expect high industry adoption to drive quick growth in the AR glasses market.” This agreement enables Compal and WaveOptics to develop AR wearables for the growing AR smart…

Tyco Retail Solutions Shifts Brand to Become Sensormatic Solutions

New Branding Encompasses Sensormatic Solutions’ Vision of Fast Forwarding Retail by Powering Operational Excellence and Creating Unique Shopping Experiences Johnson Controls announced a complete rebranding of its Tyco Retail Solutions offerings to Sensormatic Solutions. As part of the new branding, Johnson Controls will stop using Tyco Retail Solutions to describe the business portfolio, moving to Sensormatic Solutions as the umbrella brand for its portfolio of loss prevention, inventory intelligence and traffic…

Sky Invests in Synamedia to Embrace the Future of Video

As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying Heed Synamedia officially released a statement that it has received fresh investment from Sky, one of Europe’s biggest media and entertainment companies. Synamedia, a leading industry brand in developing software for video broadcast, is majorly held by Permira funds and will be joined by Sky now. This will, in turn, bolster the relationship between Synamedia and Sky as long-standing…

SailPoint Announces Heidi Melin Has Joined Its Board of Directors

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance, announced the appointment of Heidi Melin to its Board of Directors and as a member of the Compensation Committee, effective January 4, 2019. The Board has determined that Ms. Melin is “independent” as that term is defined under the listing standards of the New York Stock Exchange. “We are very pleased to have Heidi join our Board. Her deep experience with high-growth companies, particularly in the SaaS space, will be invaluable as we…