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Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. A study conducted by Report Buyer, a leading industry intelligence solution that provides all market research reports from top publishers, published the Global UCC Industry Outlook 2018, recently.…

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…

Medallia Appoints Susan Lovegren As The Chief People Officer

Former AppDynamics Exec Joins Medallia to Support Global Employee Growth Medallia the leader in customer experience management software, has appointed Susan Lovegren as the Chief People Officer. She will lead the People and Culture function and serve on Medallia's executive team. Her focus will be leveraging the company's human capital capability to support continued global expansion. Due to strong business growth driving massive global hiring, Medallia now has more than 1,250 employees in more than 15 offices around the…

Nift Raises $16.5 Million in Series A Funding for AI Platform

Nift Plans to Expand Nationally, with up to Five New Markets and an Increase in Its Team of 400 Percent over the next Twelve Months Nift announced $16.5 million in Series A funding from Spark Capital, Foundry Group and Accomplice. The platform has seen unprecedented success in Boston, Providence and Washington, D.C., and with the new capital, Nift plans to expand nationally, with up to five new markets and an increase in its team of 400 percent over the next twelve months. The shadow on retailers' backs is Amazon,…

Spiceworks Study Reveals 40 Percent of Large Businesses Will Implement Intelligent Assistants or Chatbots by 2019

New Study Shows Microsoft Cortana Is the Most Commonly Used Intelligent Assistants in the Workplace Spiceworks announced the results of a new survey examining the adoption and usage of intelligent assistants and AI chatbots in the workplace. The results show that within the next 12 months, 40 percent of large businesses – those with more than 500 employees – expect to implement one or more intelligent assistants or AI chatbots on company-owned devices, compared to 25 percent of mid-size companies and 27 percent of small…

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI company? My entire career has been focused on building products and marketing them. I cut my teeth at EMC Corporation where I spent most of my time on new product launches. At LogMeIn, I was involved in building and launching a number of the company’s new product initiatives, like join.me.…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective."Tell us about your role and how you got here? What galvanized you to start an organic marketing company? It started out over ten years ago as a side project. I was working on launching an online therapy business, and a friend and I helped companies with SEO for a few extra thousand bucks a month. Then one morning I got a call from Vonage, the phone company, saying they wanted to spend $50k a month with us. I was still…

Futuri Media’s Real-Time Story Discovery System TopicPulse Hits Record-High Subscriber Base

The social media monitoring system that's changing the face of show prep adds 100+ new station partners, including several major markets, in Q1 2018. Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, today announced that its revolutionary real-time story discovery and show prep tool, TopicPulse, has hit a record-high subscriber base, adding more than 100 new station partners in the first three months of 2018 alone. Those new partners include stations in New…

Wipro and Adobe Expand Partnership to Offer Enhanced Digital Services and Solutions

Wipro Adds Adobe XD to Its Digital Experience Platform Wipro Limited, a leading global information technology, consulting and business process services company, announced an expanded global relationship with Adobe to create, build and run digital marketing solutions and campaigns for their clients, across the globe. As a part of this alliance, Wipro will embed Adobe’s design and prototyping software, Adobe XD CC, the all-in-one UX/UI solution for designing and prototyping mobile apps and websites, into its Digital…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

Key Takeaways from Enterprise Connect 2018

CenturyLink Shares Its Perspective on Industry Drivers for the UC&C Market at Enterprise Connect 2018 CenturyLink highlighted its expanded voice and unified communications and collaboration (UC&C) capabilities at Enterprise Connect 2018. During the conference, CenturyLink thought leaders shared insights into the industry shifts driving how businesses approach UC&C strategies. Also Read: Decibel Launches New Digital Experience Intelligence Scoring Capability Key takeaways from Enterprise Connect 2018:…

Interview with Alastair MacLeod, CEO, Teralytics

"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population."Tell us about your role and how you got here? What led you to join Teralytics? I’ve historically run telecom and data businesses, but I’ve never worked in the big data analytics space. After meeting the founders and witnessing their enthusiasm for changing the world, I became interested in the company. Being surrounded by young, bright people determined to make a difference and change the world…

AI-Powered Personalization Drives Great Customer Experience

Kevin Bobowski Said That Personalization Technologies and Data Allow BrightEdge to Segment Customers into More Targeted Groups and Provide Them More Accurate Information 60 percent of marketers surveyed said they are likely to incorporate AI into their content marketing strategy –– up 17 points from last year’s 43 percent. The greatest reported benefit of AI is aiding marketers in a better understanding of the customer and driving productivity/ time savings. The greatest deterrents to AI-adoption are confusion on…

Calabrio Study: C-Level Execs Rely on Limited Data to Drive Business Change

New Findings by a Calabrio Report Show Organizations Ignore Crucial Sources of Customer Feedback, Thus Missing out on Opportunities to Meet Customer Expectations Companies know they must adapt to change to compete, but often don’t rely on a wide enough lens into data to drive change. A new study announced by Calabrio last week, titled, “Business Transformation and Analytics: Driving Change in a Customer-Centric World,” revealed that 85 percent of executives know that data and analytics are critical to informing sales and…

Mondly Launches MondlyAR: The First Augmented Reality Experience That Uses Speech Recognition to Teach Languages

Mondly Introduces MondlyAR, the First Language Learning App Powered by Augmented Reality and Chatbots with Speech Recognition. MondlyAR offers virtual lessons and purposeful conversations in seven languages (French, Spanish, Italian, Portuguese, German, American and British English). Throughout the experience, a virtual teacher carries humanlike conversations with the user, processes spoken language, offers instant feedback and replies with a human voice. Mondly, one of the most popular languages learning platforms…

Mark Connon Joins ViralGains Board of Directors

Mark Connon, Former AOL SVP, Will Join ViralGains to Help Change the Future of Advertising ViralGains, the industry's only digital video advertising journey platform, announced the appointment of Mark Connon to its Board of Directors. Connon, who has long been regarded as one of the brightest minds in marketing and advertising, will be a key voice as ViralGains positions itself to take the next step in its mission to better predict and drive business outcomes through video advertising using deep consumer insights.…

AI Evolves … and Organizations that Manage Digital Content Benefit

Artificial intelligence (AI) has been used within information-driven businesses for many years now. For example, think about forms processing applications where AI technology automatically extracts key data points while capturing and scanning a paper file or ingesting an electronic document. These applications are “trained” with a sample set of forms and then learns from these. This enables the AI technology to process potentially thousands of files with minimal human interaction.  Despite being around for many years,…