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How Salesforce CRM Improves Your Sales Pipeline and About Salesforce DX VCS

For modern-day businesses, the key to success is the reliable connections established between the customers and the Sales officers. When it comes to small Business Administration, this can be done much effectively at a one-on-one level with a limited number of customers. However, as the business grows and the customer base expands, it becomes difficult to keep track of all customer info and provide them a Personalized experience. In such a situation, the most powerful driver for the salespeople to increase the effectiveness…

Taptica International Rebrand Reflects Video Advertising Leadership

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New Customers

Cognitiv Incremental: A Marketer’s Answer to a Brand’s #1 Question “Did My AD Campaign Cause a New Consumer to Convert?” Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the official launch of Cognitiv Incremental, a new product designed to help marketers accurately achieve consistent, scalable incremental lift.  Cognitiv Incremental is the latest product in the company’s robust portfolio of performance-based solutions which includes Cognitiv Performance,…

Experience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant

Acquisition Follows Recent News of Contentsquare Partnerships, Product Launches and Venture Funding, Highlighting its Commitment to Innovation and Global Growth Contentsquare, a leading digital experience insights platform trusted by brands like Avis, Sainsbury's, Sephora and Walmart, announced it has acquired Paris-based Pricing Assistant, a prominent provider of online pricing optimization and e-merchandising solutions, to add pricing, product and competitive data into its behavioral analysis. The addition of…

DoubleVerify Taps Industry Vet Gian LaVecchia To Lead Brand and Agency Growth

DoubleVerify ("DV"), the leading independent provider of digital media measurement software and analytics, announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas. The appointment supports the company’s investment in its strategic sales leadership teams, allowing DV to meet the business demands from global brand advertisers. A versatile digital strategy, marketing and revenue leader, LaVecchia was previously Head of Agency Development & Partnerships at Teads.tv, where he…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Visa Unveils Installment Payment Capabilities to Give Shoppers Simple and Flexible Way to Pay

New APIs Will Allow Merchants and Financial Institutions to Give Visa Cardholders More Ways to Pay Visa is making it easier to provide shoppers the ability to choose how they pay before, during or after purchase with the introduction of a suite of Visa’s installment solutions APIs. Through a pilot program, participating issuers and merchants will be able to offer their customers an installment payment experience at checkout using a Visa card they already have in their wallet. “We expect installments to become a…

Reveal Mobile Launches Foot Traffic Attribution Solution

With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and Audience Building Makes It a Powerful Tool for Agencies and Brands of All Sizes We’re thrilled to announce the launch of foot traffic attribution reporting within our VISIT Local platform. As digital advertising continues to mature, brands and advertisers are looking for more than click-through rates as the sole measure of campaign success. They…

AT&T Invests Nearly $1.2 Billion Over 3-Year Period to Boost Local Networks in Indiana

AT&T, we've invested nearly $1.2 billion in our Indiana wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution

AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.…

TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International

Alliance Data's card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation services Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval…

Eggplant and iMethods Expand Relationship

iMethods Attains Eggplant Endorsed Service Provider Status Eggplant the intelligent test automation specialist, announced iMethods, a leading healthcare IT solutions provider based in Jacksonville, FL, has attained status as an Eggplant Endorsed Services Provider, the highest level of partnership offered by Eggplant. iMethods earned this designation due to its track record of implementing Eggplant for many health system partners and because it has an Eggplant-certified team of resources readily available for deployment…

Personetics Puts the Power of AI in the Hands of Bank Relationship Managers and Agents With Personalized Insights and Advice Available via…

Integration of AI-driven financial insights into Salesforce Financial Cloud and Microsoft Dynamics 365 enables bankers at the branch and call center to anticipate customer needs and deliver just-in-time personalized advice Personetics, the leading provider of AI-powered personalization and customer advocacy solutions used by the world's top banks, announced that its data-driven actionable insights will now be available for bank relationship managers and agents. In addition to a rich set of insights to empower bankers…

Cloudinary Brings Adobe Creative Cloud Connector for Dynamic Digital Experiences

Integration Enables Cloudinary DAM and Adobe Creative Cloud Users to More Easily Deliver Engaging Campaigns and Dynamic Digital Experiences Cloudinary announced that it is adding the Adobe Creative Cloud Connector to its suite of end-to-end media management integrations. The new connector enables Cloudinary Digital Asset Management (DAM) and Creative Cloud customers to streamline media workflows, allowing creative, marketing and development stakeholders to work seamlessly and more effectively across solutions, and more…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Alibaba’s 6.18 Mid-Year Shopping Festival Breaks Records Across China

Product debuts, livestreaming powered marquee Tmall, Taobao first-half event Alibaba Group’s Taobao and Tmall shattered multiple records during this year’s “6.18 Mid-Year Shopping Festival,” sating a rising demand from consumers in less-developed cities for quality products. This 6.18 was the most-inclusive ever, with over 200,000 brands taking part. Innovative marketing campaigns and tools provided by Alibaba’s core platforms during the 18-day campaign helped more than 110 brands each generate gross merchandise…

UK Organisations Leaders in Adopting Business Automation

A New Survey Commissioned by UiPath Finds That Growing Business Challenges Are Being Addressed With Automation – With the UK Being One of the Four Countries Populating the Leader Pack UiPath, the leading Robotic Process Automation (RPA) software company, is releasing a new study that reveals the current and future progress of automation in organisations across the world. The survey, entitled The Advance of Automation: business hopes, fears and realities, was developed in collaboration with The Economist Intelligence Unit…