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Edge Computing Is a Key Trend for Mobile Internet

Operators to Uncover More Than $1 Billion in New Latency-Sensitive Revenue by 2025 Edge Computing is a key trend for the wired Internet. For Facebook, Netflix, Snapchat, and YouTube, localization of content is a well-established fact. Edge Computing for the mobile telecom world, conversely, is poorly defined, which has stunted investment and delayed headway as market players hesitate to commit to one vision of the Edge. In a new report from Mobile Experts, each facet of the current market is laid out along with revenue…

Localytics Launches Stages of Personalization Report and Personalization Performance Calculator to Help Brands Deliver More Targeted,…

Localytics, the leading end-to-end mobile engagement platform, announced the launch of its Stages of Personalization report and Personalization Performance Calculator to help brands better understand the sophistication level and impact of their mobile personalization efforts. With the Personalization Performance Calculator, enterprises can test how different combinations of personalization methods impact message performance and discover new techniques to deliver more effective mobile messages. Through the creation of the…

Audio Visual Solutions Company, IVCi, Explains How AV Solutions Enhance the Workplace Experience for Enterprise Companies

Enterprise companies thrive in facilities that promote collaboration and heighten employee performance. Audio visual solutions company, IVCi, explains how AV solutions enhance the workplace experience for enterprise companies. Video Conferencing In order to compete with other enterprise and global companies, industries must have the ability to communicate with employers, employees, as well as current and potential customers, regardless of location. Video conferencing enables companies to connect with others across time…

Scalability and Visual Content Workflow Improved as Bright River and ShotFlow Integrate E-Commerce Technology Platforms

E-commerce Businesses Scaling Content Production Benefit from Technology Platforms Embracing "Open Ecosystem" Vision Bright River, a global leader in end-to-end visual product content solutions for e-commerce, announced its integration partnership with Capture Integration's ShotFlow, offering more scalability to photo studios serving the e-commerce industry. High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers…

NetSuite Helps Organizations Grow Beyond Expectations

New Innovations Across Core Business Processes and Industry Cloud Solutions Deliver Exponential Customer Value To help organizations across industries gain the visibility, control and agility required to accelerate growth, Oracle NetSuite announced a series of new innovations within the NetSuite solution, including new industry cloud solutions. "Our mission has always been to deliver a unified cloud suite that supports organizations in any industry, at any stage of growth," said Evan Goldberg, EVP of Oracle…

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen's Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs Will Showcase the Latest in Applied Behavioral Sciences Nielsen announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

Give Your Customer a Carrot: IdeaCarrot Launches the Next Generation in Customer Experience Management (CXM)

In a market swamped with limitless choice, it's no longer enough for a company to rely on USPs or brand recognition. A company must sell an experience. Despite the mounting evidence that CX done well can deliver tangible results, many companies still aren't getting it. With the March 2019 launch of IdeaCarrot's new web-based CXM platform, business will at last have access to the tools needed to gain true Voice of Customer (VoC) data, and deliver outstanding customer experiences, and do so simply. "The launch of…

Schneider Electric Launches New Digital Ecosystem to Drive Worldwide Economies of Scale for IoT Solutions

Schneider Electric Exchange Leverages Strategic Partners to Accelerate and Scale Digital Innovation to Solve Specific Customer Problems Related to Energy and Process Efficiency Schneider Electric, the leader of digital transformation in energy management and automation, announced the launch of Schneider Electric Exchange, the world's first cross-industry open ecosystem dedicated to solving real-world sustainability and efficiency challenges. Schneider Electric Exchange is empowering a diverse community of solvers to…

Network for Good Releases New Study, “Our Digital Dilemma”

New Data Suggests How We've Been Thinking About Donor Retention May Be All Wrong Nonprofit organizations in the United States are now being challenged by major political, demographic, economic, and technological factors outside of their control, and most organizations find themselves flat-footed, unable to easily adapt. As the sector grapples with data that indicates giving was largely flat in 2018, Network for Good is releasing its first whitepaper of the year, offering a new point of view, along with new data, which…

ISG Says Demand for Digital Services Will Pace Sourcing Growth in 2019

Demand for Cloud Solutions, ADM and Automation Driving Market Upward Demand for traditional sourcing will increase in 2019 and there will be even stronger growth for digital services, according to a new market research report released by Information Services Group, a leading global technology research and advisory firm. The ISG Momentum 2018 Market Trends & Insights Annual Report forecasts public cloud-based IT and business process services to be one of the strongest segments of the market in 2019, while DevOps and…

MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services

"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation journeys." Tell us about your role and journey into Enterprise Technology. What inspired you to be part of Tata Consultancy Services? In my current role, I work closely with a team of business consultants and technology experts who help clients set up and build on their foundation of enterprise applications to become agile enterprises, poised for growth and innovation. We…

Content Armor, Streamroot, VideoLab and IDVIU Join to Create the Union of Video Specialists Consortium

Streamroot, Content Armor, VideoLab and IDVIU announced that they are teaming up to launch the Union of Video Specialists (UVIS.IO), a consortium of technologies and solutions for broadcasters, operators, studios and hospitality groups to manage and deploy consumer video infrastructure. With established customers and deployments, the four companies bring their technologies and expertise together under the UVIS.IO umbrella with robust, flexible integrations that allow customers to seamlessly deploy complex systems.…

Amify Secures $5.8 Million Series A Funding, Empowers Brands to Maximize their Amazon E-Commerce Potential

Funding Round Led by Mercury Fund; Additional Investors Include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris Amify, a turnkey solution for brands seeking to maximize their selling potential on Amazon, has announced $5.8 million in Series A funding led by Mercury Fund. Additional investors in the round include Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One Co-Founder Nigel Morris. “Amazon represents nearly half of the entire e-commerce market—and…

Signal A.I. Grows Global Footprint with Strategic North American and Asia-Pacific Expansion

Signal A.I. Supports Professionals in Communications, Legal & Compliance Fields Through Smart, Super-Fast A.I. for Real-Time Market Intelligence Signal A.I., the artificial intelligence-powered media monitoring, reputation management, and market intelligence provider, announced a major expansion into North America. Following tremendous success in the UK and US, Signal A.I. is putting additional investment into the North American market to expand market coverage and support for regional firms. In addition, the firm is…

Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings

Positions Investis Digital Among Largest Digital Communications Companies Globally Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specializing in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimization. The acquisition of Vertical Measures further bolsters Investis Digital's ability to deliver on its Connected Content™ approach, which…

Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

Irwin Gotlieb, Joanne Bradford and Kathi Love Appointed as Directors  Comscore, Inc., a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is designed to accelerate the company's next phase of growth and is effective April 1, 2019. Board Enhancements Mr. Gotlieb…

Infobip Enhances Security and Privacy for Uber Riders and Drivers

Infobip, a global communications company for businesses, and a leader in omnichannel engagement, is helping Uber extend its safety initiatives and improve the privacy of riders and drivers through number masking technology. Infobip's number masking capabilities play a crucial role in improving the way Uber drivers and riders communicate with each other by allowing personal contact details to remain completely private. The level of anonymity offered through Infobip's technology helps ensure that riders and drivers alike…

Blue Prism and ABBYY Partnership Sees Customer Adoptions Rise as Market Demands for Intelligent Automation Capabilities Increase

Customers Derive Benefits from New Data Insights and Improved Operational Efficiencies Building on market demand from a partnership signed late last year, Blue Prism, the pioneer and market leader in Robotic Process Automation (RPA), and ABBYY, a global leader in content intelligence solutions and services, announced dozens of new joint customers. Companies such as ASB Bank and Equinix are utilizing ABBYY's FlexiCapture solution along with Blue Prism's connected-RPA platform to intelligently automate millions of…

SRAX Joins Big Tech Leaders and Interactive Advertising Bureau to Assist Government Officials Making State and National-Level Policy Changes…

California State Capital is First Stop in Making Changes that will Impact Ad Agencies, Brands and Consumers Across the Board Social Reality, Inc., a digital marketing and consumer data management technology company, announces its involvement with the Interactive Advertising Bureau (IAB) and some of the biggest leaders in tech, including Hulu, NBC Universal, iHeartMedia, and more, to work with government officials as they consider state and national-level privacy legislation that will impact consumers, brands and ad…