The Cloud-Based Solution Puts Employees At The Center Of Anytime, Anywhere, Any Device Experience BMC, a global leader in IT …
eRelevance Reveals How Integrated Multi-Channel Marketing Can Benefit Small Businesses
Company Data Shows That Sophisticated And Custom Multi-Channel Campaigns Increase Marketing Reach By Two Hundred To Five Hundred Percent For …
Adoption of AI, Voice Search, and Hyper-Local in Content Keys to Marketing Success, says BrightEdge Report
“Three’s too many when you’re playing for an audience of one Two’s too busy when you’re playing for an audience …
RizePoint Introduces A New Search-Driven Analytics Tool
Quality Management Is Going To Benefit From This New Feature That Enhances Search Engine Technologies RizePoint, a leading provider of quality …
Falcon.io Introduces Instagram Publishing Flow to Optimize Campaign Strategy
Instagram Publishing Flow Also Offers Falcon’s Customers The Ability To Add Navigable Urls Directing Followers To Other Platforms Falcon.io, a …
Programmatic Tech Bytes with John Snyder, CEO at Grapeshot
Last month, Grapeshot partnered with Vice Media to help brands maximize ad effectiveness with a customized brand safety solution. Grapeshot’s …
Interview with Dror Ginzberg, Co-Founder & CEO at Wochit
Dror Ginzberg Co-Founder & CEO at Wochit "AI has the potential to take the routine and mundane off of our …
Affinity Solutions and NinthDecimal Enable Retailers to Measure Campaign Effectiveness
Their alliance combines location and purchase data to deliver a comprehensive and feedback-driven measurement solution Affinity Solutions, a leading provider …
Interview with Nicole Amsler, VP, Marketing at Cloudinary
Nicole Amsler VP, Marketing at Cloudinary "A DAM solution should be the foundation for orchestrating unique customer experiences across various …
Omnichannel TechBytes with Jeff Smith, CMO at LiveRamp
Earlier this month, MarTech Series covered LiveRamp unveiling their People-Based Search for fully-personalized omnichannel marketing. The leading provider of omnichannel identity …
IAB Tech Lab Introduces Header Bidding Technology Standard
According to the new global standard, a Unified Technical Foundation will be formed to drive expansion and innovation in Dynamic …
PubMatic Integrates with Amazon Publisher Services to Expand Its Header Bidding Solutions
The deal allows Amazon’s publishers to add PubMatic as monetization partner PubMatic, the automation solutions provider for an open digital …
MMA Partners with Google to track ROI Across Digital Media
The partnership allows clients to evaluate advertising spend across Digital Media spanning Google Search, GDN and YouTube with precision, relevance …
zvelo Launches Beta of IoT Security Solution for Device Profiling and Anomaly Detection
zvelo IoT Security automatically recognizes any type of Internet-connected device introduced to a network and flags abnormal traffic Content categorization …
Choozle Releases Platform Enablement Guide to Drive Self-Service Programmatic Adoption
The Platform Enablement Guide is a framework built by leveraging insights from over 400 Choozle partners Choozle, a cloud-based platform …
Verizon Completes Yahoo Acquisition and Launches a New Subsidiary
The new entity, Oath is expected to boost Verizon’s presence in the mobile and online video space Telecom Behemoth-Verizon Communications …
Aw Snap! Imitation is the Sincerest Form of Flattery
It’s no secret I’ve been bearish about Snapchat. Snap Inc. can’t catch a break, or so it appears. Facebook and …
Part One: Will Artificial Intelligence Exceed Human Performance in Marketing and Sales by 2025?
Artificial Intelligence is defined by Forrester as “The theory and capabilities that strive to mimic human intelligence through experience and …
Kochava Allows Ad Networks to Access Fraud Abatement Suite
The Fraud Console shows ad networks the source of data abnormalities in campaign traffic in real-time before they pay for …
Interview with Ariel Napchi, CEO & Founder of HIRO-Media Ltd.
Ariel Napchi CEO & Founder of HIRO-Media Ltd. "The market should unite and fight all kinds of fraud, bots, adware" …