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Reveal Mobile Launches Foot Traffic Attribution Solution

With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and Audience Building Makes It a Powerful Tool for Agencies and Brands of All Sizes We’re thrilled to announce the launch of foot traffic attribution reporting within our VISIT Local platform. As digital advertising continues to mature, brands and advertisers are looking for more than click-through rates as the sole measure of campaign success. They…

AT&T Invests Nearly $1.2 Billion Over 3-Year Period to Boost Local Networks in Indiana

AT&T, we've invested nearly $1.2 billion in our Indiana wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've improved critical services that support Public Safety and first responders using the FirstNet communications platform. And, we've helped meet the needs of customers in largely rural areas through our participation in the FCC's Connect America Fund. AT&T's wireless network covers more than 99% of all…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…

CBS Interactive Partners with Unity Technologies to Provide Advertisers With an Innovative Augmented Reality Ad Solution

AR Campaigns and Branded Content Can Now Integrate Within CBS Interactive Mobile Apps Including CBS Sports, CBS News, CNET, GameSpot and TV Guide CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.…

TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

It’s Time to Stamp AI’s Authority on Every Online Advertising Campaign

Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube and others are gaining traction and targeting the users by implementing latest technology AI. For instance, Facebook being the leading social media platform has started working with advertisers with the ideology of quality content and targeting to reach the right users and this has been driving the market. AI can analyze huge sets of data about how consumers interact with…

Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International

Alliance Data's card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation services Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval…

Eggplant and iMethods Expand Relationship

iMethods Attains Eggplant Endorsed Service Provider Status Eggplant the intelligent test automation specialist, announced iMethods, a leading healthcare IT solutions provider based in Jacksonville, FL, has attained status as an Eggplant Endorsed Services Provider, the highest level of partnership offered by Eggplant. iMethods earned this designation due to its track record of implementing Eggplant for many health system partners and because it has an Eggplant-certified team of resources readily available for deployment…

Personetics Puts the Power of AI in the Hands of Bank Relationship Managers and Agents With Personalized Insights and Advice Available via…

Integration of AI-driven financial insights into Salesforce Financial Cloud and Microsoft Dynamics 365 enables bankers at the branch and call center to anticipate customer needs and deliver just-in-time personalized advice Personetics, the leading provider of AI-powered personalization and customer advocacy solutions used by the world's top banks, announced that its data-driven actionable insights will now be available for bank relationship managers and agents. In addition to a rich set of insights to empower bankers…

Cloudinary Brings Adobe Creative Cloud Connector for Dynamic Digital Experiences

Integration Enables Cloudinary DAM and Adobe Creative Cloud Users to More Easily Deliver Engaging Campaigns and Dynamic Digital Experiences Cloudinary announced that it is adding the Adobe Creative Cloud Connector to its suite of end-to-end media management integrations. The new connector enables Cloudinary Digital Asset Management (DAM) and Creative Cloud customers to streamline media workflows, allowing creative, marketing and development stakeholders to work seamlessly and more effectively across solutions, and more…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Alibaba’s 6.18 Mid-Year Shopping Festival Breaks Records Across China

Product debuts, livestreaming powered marquee Tmall, Taobao first-half event Alibaba Group’s Taobao and Tmall shattered multiple records during this year’s “6.18 Mid-Year Shopping Festival,” sating a rising demand from consumers in less-developed cities for quality products. This 6.18 was the most-inclusive ever, with over 200,000 brands taking part. Innovative marketing campaigns and tools provided by Alibaba’s core platforms during the 18-day campaign helped more than 110 brands each generate gross merchandise…

UK Organisations Leaders in Adopting Business Automation

A New Survey Commissioned by UiPath Finds That Growing Business Challenges Are Being Addressed With Automation – With the UK Being One of the Four Countries Populating the Leader Pack UiPath, the leading Robotic Process Automation (RPA) software company, is releasing a new study that reveals the current and future progress of automation in organisations across the world. The survey, entitled The Advance of Automation: business hopes, fears and realities, was developed in collaboration with The Economist Intelligence Unit…

Showpad Secures $70 Million in Series D Funding

Investment Will Accelerate Global Expansion and Drive Continued Platform Innovation by the World's Largest Sales Enablement Software Provider Showpad, the leading sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal. The investment will fuel Showpad's continued global…

Executive Coaching-as-a-Platform for Innovators AceUp Announces Major Growth

Making Executive Coaching Accessible to Millennials, AceUp Aims to Develop the Next Generation of Innovation Leaders Demand for AceUp’s executive coaching-as-a-platform propelled the company to record growth this year. Driven by its unique approach to making executive coaching accessible to Millennials in fast-growth high-tech, life science and biotech companies, AceUp has experienced 10-fold growth, empowering emerging leaders to develop their full potential. Backed by Harvard, and coming out of the TechStars Boston this…

Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data

A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data practices. Almost 20 percent of businesses have lost a customer due to using incomplete or inaccurate information about them, with a further 15 percent saying they failed to sign a new contract with a customer for the same reason.  Nearly a quarter (22 percent) said their financial forecasts have been inaccurate, while 17 percent of organizations offered too much credit to a customer due to a…

Textmunication Announces Agreement to Integrate SMS with Deep Sky Mobile VoIP Platform

Textmunication Holdings, Inc., a cloud-based communication technology holding company, announced it has signed a Memorandum of Understanding (MOU) to integrate SMS into Deep Sky VoIP Platform. “Top 20 Most Promising Digital Marketing Solution Providers” The Company is pleased to announce it has signed a MOU with Deep Sky Mobile to collaborate on the development of SMS and VoIP enabled projects for the commercial market. Along with Deep Sky’s VoIP and IoT services, our proprietary SAM platform which is capable of sending…

MarTech Interview with Vrahram Kadkhodaian, CEO at PROLIFIQ

"Consumers are smarter about what they want, so vendors servicing them need to get better at engaging with them." Tell us about your role and journey into Technology. What inspired you to start at PROLIFIQ? I’ve spent my entire career in CRM and HighTech, selling into organizations that need to operationalize their sales, marketing, and customer service business units. I was inspired to join PROLIFIQ because its products fill some of the biggest gaps in CRM actually helping sales professionals sell. What is PROLIFIQ and…

WebEngage Partners with Kenscio’s Email Management Solution

WebEngage Expands Its Burgeoning Partner Portfolio With the Inclusion of Kenscio's Email Infrastructure & Deliverability Management Solution Intelligent retention marketing platform WebEngage announced an expansion of their ESP portfolio via a strategic partnership with Kenscio Digital Marketing. WebEngage is a cloud-based Marketing Automation solution that offers cross-channel user engagement via Email, SMS, Mobile and Web Push, In-App Messages, and Web Messages, IVR & Facebook. The email medium has been a…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…