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Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud

First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to…

7 Tips for Boosting E-Commerce Sales with Live Chat

It’s 2018, and e-commerce is truly having a moment that is showing no signs of ending. Convenience, necessity, leisure, and the pursuit of better deals are just a handful of the factors that are attracting buyers to their devices instead of physical stores. For companies hoping to capitalize on the changing retail landscape, it is important to have the right tools in place to deliver the customer experience that buyers want. The pressure to deliver on that customer experience — which includes the ability to communicate…

Dreamforce Interview with David Elkington, CEO and Founder, InsideSales.com

"One can have all the AI algorithms in the world and even a platform to run them on, but without a critical mass of data, those investments will go underutilized."What’s the biggest attraction for you at Dreamforce 2018?  For me, it has to be our customers and integration partners. Dreamforce attracts the biggest concentration of InsideSales.com users and partners, and I look forward to sitting down with them. I want to learn how they are using AI and Collective Intelligence data to improve sales. What Salesforce…

Lithium Technologies and Spredfast Complete Merger

The Combined Company Offers the Industry’s First and Only Best-In-Class Platform for Customer Engagement Lithium Technologies, LLC and Spredfast, Inc. announced the closing of their merger transaction. Individually, each is the category creator and leader in social customer care and social media marketing. The combination of Lithium and Spredfast’s expertise and technology creates an unparalleled ability to connect with the customer wherever they are. With more than 2,000 brands spanning 100 countries, Lithium and…

Mobile App Optimization Techniques That Work

With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for smartphones is increasing every day. Other than through word of mouth and promotions, people mostly discover new mobile applications directly on app stores, specifically on Google Play and App Store. As a result, the need to optimize new applications for higher rankings in these stores becomes increasingly important. The application store algorithms take into account several criteria for classifying and…

LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization

Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization. The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to people-based IDs in a privacy-conscious manner, rather than relying on less accurate identifiers such as Cookie IDs or…

Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform

New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen Catalina Solutions (NCS) announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…

IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising

Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s Impact on Sales IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Google, announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift. This upcoming solution deepens IRI’s ongoing relationship with Google, which was established through the…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

New Visual Experience Platform Enables Digital Marketing Leaders to Create Unique, Relevant, and Compelling Visual Experiences Across Channels at the Moment of Engagement Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Leaders from Microsoft Search Advertising, Bing, and Cortana to Speak at Yext’s ONWARD18 Conference

David Pann, Christi Olson, and Ed Doran Will Share Insights with ONWARD18 Attendees Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that David Pann, General Manager, Microsoft Search Advertising, Christi Olson, Chief Evangelist, Search for Bing, and Dr. Ed Doran, Co-Founder of Cortana and Director of  Program Management for MSR Artificial Intelligence at Microsoft, will speak at Yext's ONWARD18 annual conference Oct. 23-25, 2018 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

[24]7.ai Offers Apple Business Chat to Help Clients Meet Customers Where They Are

To offer conversational and transactional chat and chatbot support to consumers across Apple iOS devices worldwide 7.ai, a global leader in intent-driven customer engagement solutions, today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. "We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

Bond Advances Digital Personalization with Launch of XO Lab

Bond Brand Loyalty, a leading customer engagement agency, announced that it has launched the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Based in Toronto at Bond’s Canadian headquarters, XO Lab brings together a multi-disciplinary team of data scientists, automation specialists and strategy, creative, and campaign management experts. Working in concert with Bond’s proprietary platforms and strategic…