Banner Before Header

Crisp Strengthens its Leadership and Advisory Teams with Key Appointments

Michael Stern Is Hired as Chief Marketing Officer and Paul M. Rand Joins Advisory Board to Further Brand Development and Business Growth Crisp, the leading provider of Social Media Safety, has named Michael Stern to the role of CMO. Stern will lead Crisp’s global marketing team, providing guidance and strategic oversight for integrated marketing efforts to demonstrate the value and urgency of crisis monitoring for brands around the world. He will report to Crisp President Vikram Sharma in Chicago. In addition to Stern’s…

Verishop Selects Akeneo to Deliver Product Experience Excellence Amid Rapid Growth

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale E-commerce company Verishop has selected Akeneo as its product information management (PIM) solution provider to help the startup scale with speed and efficiency. From writing code to launching the online-shopping platform in just six months, Verishop was able to easily deploy Akeneo’s PIM to manage product information for the 4,000 SKUs at launch — a number that has increased daily since.…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

Taking the Sales Approach to Marketing – Part 2

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. In part one, we broke down how taking a Sales approach to Marketing helps you focus on the right accounts, avoid single-threaded leads, and create a great customer experience. Now, let’s dive into how it can empower you to connect with…

Synamedia Augments Video Network Portfolio with Telestream Vod Workflow Products

Synamedia, the world's largest independent video software provider, announced that it is augmenting its video network portfolio through a partnership with video on demand (VOD) workflow solutions vendor Telestream. The partnership builds on Synamedia's announcement of new products at IBC that are designed to simplify and optimize end-to-end video workflows. Synamedia will be showcasing its video network portfolio, among other solutions, in its booth #2311 at the SCTE•ISBE Cable-Tec Expo, October 1 –  3, 2019 in New Orleans.…

A Decade of Talking Tom: Outfit7 Celebrates Its 10th Anniversary and 10 Billion Downloads

Outfit7 Reveals New Game and New IP on the Horizon From a start-up with a chart-topping virtual friend game to a multinational entertainment company with fans in every country on the planet, Outfit7 Limited's extraordinary journey is the mobile gaming success story known around the world. This year, on its 10th anniversary, the company behind the award-winning Talking Tom and Friends franchise is celebrating an incredible 10 billion downloads of its mobile games, solidifying its place as one of the top 10 mobile gaming…

Bigtincan Acquires XINN, Adding the Leader in Real Time Document Automation to Its Sales Enablement Automation Platform

The sales enablement leader adds intelligent data driven document automation Bigtincan, the global leader in sales enablement automation, announced the acquisition of Xinnovation, Inc. (XINN) the maker of the XINN SaaS platform that delivers intelligent data-driven document automation and enhanced presentation experiences for global leading enterprise customers, adding to Bigtincan’s existing leadership in sales enablement and adding specific expansion into financial services. Bigtincan provides organizations with a…

TechBytes with Bryan Van Dyke, EVP of Delivery at Rightpoint

Tell us about your current role at Rightpoint and your journey into this position? My responsibilities include the oversight of all our disciplines, including Strategy, Experience, Project Management, Product Management, and Technology. My role includes working with the leadership team from these different disciplines to ensure we are focused on building the right skills within our teams to solve critical problems for our clients. My relevant journey includes spending time at a Big 5 Consulting firm before transitioning…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Salesforce Expands Financial Services Cloud with New Insurance Innovation–Bringing Policyholders, Insurers and Agents Together

New insurance capabilities enable insurers to reach policyholders on the channels of their choice, intelligently prioritize tasks, and build deeper relationships through more personalized customer engagement Salesforce, the global leader in CRM, announced new insurance-focused enhancements to Financial Services Cloud that enable insurers to build stronger, more personalized relationships with policyholders. As an extension to Financial Services Cloud, insurers now have a unified, 360-degree view of their…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

TIBCO Brings Integration and Advanced Analytics Solutions to Amazon Web Services

Latest Features for Connecting, Unifying, and Augmenting Intelligence Now Available to AWS Customers TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a collaboration with Amazon Web Services (AWS) to connect and intelligently deploy more than 20 TIBCO products on AWS, with full 24/7 support. As an Advanced Technology Partner in the AWS Partner Network (APN), TIBCO has achieved both AWS Machine Learning Competency and AWS Data and Analytics Competency status. TIBCO provides…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

CoreMedia Appoints Ben Mooney as New Vice President of Partner Ecosystems & Corporate Development

Tech Industry Veteran with over 15 Years of Digital Agency Experience Will Drive the Company's North American Partner Ecosystem and Corporate Strategy CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Ben Mooney as VP Partner Ecosystems and Corporate Development. Mooney has a 15+ year track record of developing alliances and leading business transformation efforts across some of the largest holding companies including IPG and…

Duda Raises $25 Million to Provide WaaS to Digital Agencies and SaaS Platforms

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

Business Leaders and Tech Experts Discuss Role of AI in India’s BFSI and NBFC Sectors

World AI Show (BFSI and NBFC) in Mumbai explored real-world industry use-cases and adoption challenges. India, which flaunts the fifth largest economy and a growing pool of AI pundits is proliferating the usage of AI in Banking and Financial sectors. To expedite the process, the leaders of Indian BFSI and NBFCs met at the World AI Show in Mumbai on Friday to discuss the full enterprise potential of AI use-cases. The mega event was the 11th global edition of World AI Show hosted by Trescon. It focused on business…

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…