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MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500

Attributes Exceptional Revenue Growth to Helping Multi-Location Brands Create a Mobile Experience that Turns Mobile Consumers into Local Customers MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. “Congratulations to the Deloitte 2018 Technology Fast 500…

Brainshark’s AI-Powered Sales Coaching and Practice Engine Wins in Best in Biz Awards

Brainshark Machine Analysis Honored as an ‘Enterprise Product of the Year: Sales Software’ for Driving Perpetual Sales Readiness Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in Best in Biz Awards, the only independent business awards program judged each year by editors and reporters from top-tier North American publications. Brainshark Machine Analysis – an artificial intelligence (AI)-powered engine for improving sales coaching and practice – was honored in…

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Digital marketing is expected to become a $300 billion industry within the…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

ON24 Announces Webinar World 2019: Engage for Action

NPR's Scott Simon Headlining Event Focused on Turning Digital Engagement into Results With 49 percent of consumers saying they will disregard a brand that sends them too many ads or irrelevant content, every brand needs to stop interrupting, and start genuine conversations that uncover insights about the person on the other end. That's why ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced that its annual flagship conference, Webinar…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

MAZ and JW Player Partner to Integrate Hosting with Distribution for Hundreds of Media Brands Across Mobile and OTT

New York City-based content logistics software company, MAZ Systems Inc, announced that they have partnered with JW Player, the world's leading independent video platform. The partnership will allow media companies and brands to host and distribute video content all from within one comprehensive dashboard. With brands, broadcasters, and media companies creating more video than ever before, MAZ and JW Player solve the issue of delivering content to an ever-growing list of social platforms, devices, and operating systems.…

Doxim Advances Customer Engagement Platform to Power Digital Transformation for Financial Institutions

Doxim, the leading SaaS customer engagement solutions provider for financial services, announced the scheduled release of the 2018 Fall version of the Doxim Customer Engagement Platform (CEP), helping customers capture new business opportunities and transform customer experience by addressing key digitization challenges. Doxim’s CEP is a suite of integrated solutions that helps financial institutions build customer satisfaction and loyalty while cross-selling effectively during key moments in the customer lifecycle. North…

Higher Logic Ranked Number 348 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500

Attributes 288 Percent Revenue Growth to Successful Expansion into New Markets and Focus on Customer Experience Higher Logic announced it ranked No. 348 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Higher Logic grew 288 percent during this period. Higher Logic’s Chief Executive Officer, Kevin Boyce, credits the company’s revenue growth to its successful acquisition of four companies in 2017 and a…

Silwood Technology Delivers ERP and CRM Metadata Into Informatica’s AI-Powered Enterprise Data Catalog

Informatica Enterprise Data Catalog (EDC) Customers Can Now Use Silwood’s Safyr Metadata Discovery Software to Provision SAP, Oracle, Salesforce and Microsoft ERP and CRM Metadata Directly into EDC Silwood Technology Ltd announced that Informatica Enterprise Data Catalog (EDC) customers can now use Silwood’s Safyr metadata discovery software to provision SAP, Oracle, Salesforce and Microsoft ERP and CRM metadata directly into EDC. Useful metadata from ERP and CRM packages is notoriously difficult to access and utilise for…

Why Increased Viewability Isn’t Always a Good Thing

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy. But is this picture as rosy as it seems? I would argue not. The rise of viewability as the predominant metric in the online advertising industry has driven a series of site behaviors that have significantly degraded the user experience over the past few years. Technologies exist that…

The Future of Social Media is Here – Trust and Security Are Back

realfriends, the Only Intelligent and Safe Alternative to Facebook, Is Redefining the World of Social Communications realfriends is a new-generation Social App similar to FB, except it offers security, privacy and intimacy which are not experienced by FB users. realfriends is changing the rules of social media - there is no commercial content on the app and it is the only social app that does not spy, track, see or follow its users in any way. realfriends believes that what a user shares in social media is…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Why Process Management Is a Boardroom Issue

If you talk to any process management or BPM vendor, they are likely to tell you that one of their biggest challenges is access to the C-Suite. This is partly due to the way that vendors historically pitch their solutions as technology and features, leading them to be seen as just another IT solution for the management to consider. However, it is also because many executives still fail to understand that process management is actually a valuable tool to help them and their organization perform better and mitigate risk. A…

Janrain Unveils Next-Gen Customer Identity Management as a Service (IDaaS) Offering

Janrain Identity Central Accelerates Implementation of Customer Identity and Access Management (CIAM) from Weeks to Minutes Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced Janrain Identity Central, which allows companies to provide comprehensive customer registration, authentication, single sign-on, preference and consent management, as well as self-service account recovery significantly faster, with less effort and at lower cost, while accommodating the largest…

Teads Announces New Hires and Executive Promotion

Teads Hires Monique Pintarelli, Lauren Douglass Teads, The Global Media Platform, announces hiring Monique Pintarelli and Lauren Douglass into the North American commercial team. These changes in leadership are a direct response to Teads' significant growth in the US market.  Lauren Douglass has been brought on as VP of Marketing, North America to strengthen Teads' positioning in the industry amongst brands, agencies, and publishers. Monique Pintarelli has been tapped as Teads' new VP of West Coast Sales.…

Gifnote Names Erin Johnson Chief Communications Officer

Gifnote, the new music messaging platform for Songbytes— byte-sized music clips— announced the appointment of Erin Johnson as Chief Communications Officer. In this role, Johnson joins the executive team and will oversee the marketing communications strategy and execution for the company. “Songbytes are a meaningful and universally understood form of expression relevant in today’s digital economy, and I look forward to joining the team and shaping the story of Gifnote — a brand of the future. ” Gifnote works in…