You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase

The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing's Value in Driving Revenue Has Come to the Fore NewBase, the marketing and advertising consultancy, recently launched its latest report “The Evolving Marketer”. This global study of senior marketing leaders reveals five key themes firmly on the CMO agenda: revenue generation, customer experience, data, content and processes. Only four in ten CMOs are going to increase advertising spend but three quarters (72%) are…

GDPR: Developing a Proportionate Response

GDPR: Developing a proportionate response The ticking of the GDPR clock is getting louder, and eye-watering fines for non-compliance have captured the attention of business leaders operating in the EU. But with data playing a critical role in the revenue-generating activity, it’s important to ensure both data protection and data use requirements are met. With a considered approach, it’s possible to create a compliant environment that doesn’t put a stranglehold on marketing. Also Read: Marketers Must Move To The Beat Of…

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life  Sustainable Brands recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing…

Is January 1 Really the “Black Friday” of Fitness?

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch far beyond the New Year’s Day gym rush. The study, which covers 2017, and January 2018, shows that consumers are just as interested in fitness in July as they are in January, and even more so from October to December. This would seem to be an eye opener for industry marketers who look…

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…

Gartner Recognizes Virtusa in its 2017 Magic Quadrant for CRM and Customer Experience Implementation Services

Virtusa Takes a Consulting-Led Approach in Helping Clients Use CRM/CX Solutions to Create Marketplace Differentiation Virtusa Corporation, a global provider of digital engineering and IT outsourcing services that accelerate business outcomes for its clients, announced that Gartner Inc. has positioned Virtusa in the Niche Player quadrant of the 2017 Magic Quadrant for Customer Relationship Management (CRM) and Customer Experience (CX) Implementation Services. The report, published on January 8, 2018, evaluated Virtusa…

Accenture to Acquire MXM, a Content-Powered Digital Marketing Agency

Addition of Award-Winning Team Will Enhance Accenture Interactive's B2C Marketing Capabilities in North America Accenture has entered into an agreement to acquire New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. The acquisition will bolster the capabilities of Accenture Interactive in creative services, data-led marketing execution, content strategy and digital marketing. MXM has superior…

Fullscreen Hires Mary Murcko as New Sales Leader

Mary Murcko, a Veteran of Digital Marketing & Advertising, Will Help Increase Sales Fullscreen, a global leader in social-first entertainment and branded content, announced the appointment of Mary Murcko as SVP, Partnerships & Revenue. Mary brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. In her new role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

Snappy Kraken Announces New Video Production Services to Enhance Marketing Outcomes for Financial Professionals

Advisors Who Add Quality Video Content to Their Digital Communications Strategy See the Results Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, recently announced an affordable, professional video production service for financial advisors. In addition to producing studio-quality videos for advisory firms, Snappy Kraken’s video production team is now available for on-location shoots at financial services conferences and/or advisory firm office…

Interview with Thom Gruhler, CEO And Founder at Fjuri

"Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are going to win out over those who don’t."Tell us about your role at Fjuri and how you got here. The launch of Fjuri was directly shaped by my experience working as a CMO at Microsoft, and prior to that as marketing leader with global brands. The challenges companies face in applying data to improve the customer experience are real. I knew if I was experiencing these challenges at Microsoft,…

Maritz Motivation Solutions Launches Cartwheel, New Creative Agency

A New Digital Agency, Cartwheel Employs Data and Behavioral Insight to Build Creative Campaigns Maritz Motivation Solutions, a leader in providing consumer and channel loyalty, employee engagement and sales incentive programs to U.S. and global companies, announced the launch of Cartwheel, a new full-service digital agency that uses powerful data and insights to build creative campaigns. Cartwheel will function as an independent agency, as well as service Maritz Motivation Solutions clients. “From its inception, Maritz…

Social E-commerce Powered by Balluun Now Even More Powerful

The launch of Balluun365 Strengthens Mobile Footprint and Improved User Experience Across All Marketplaces  The leading provider of B2B social e-commerce worldwide, Balluun has significantly strengthened its mobile footprint and improved user experience across all its online marketplaces with the latest Balluun365 release. In focus are optimizing conversion, the customizability of each platform and the overall user experience to better serve thousands of wholesalers and drive their sales even more effectively. For over…

IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer

Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel Harrison as Chief Revenue Officer. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization

Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation Acxiom, the data foundation for the world's best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud at Adobe Summit 2018. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance…

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph Tapad, the company reinventing personalization for the modern marketer, announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of Tapad's most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier…