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MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Salesforce Expands Financial Services Cloud with New Insurance Innovation–Bringing Policyholders, Insurers and Agents Together

New insurance capabilities enable insurers to reach policyholders on the channels of their choice, intelligently prioritize tasks, and build deeper relationships through more personalized customer engagement Salesforce, the global leader in CRM, announced new insurance-focused enhancements to Financial Services Cloud that enable insurers to build stronger, more personalized relationships with policyholders. As an extension to Financial Services Cloud, insurers now have a unified, 360-degree view of their…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

TIBCO Brings Integration and Advanced Analytics Solutions to Amazon Web Services

Latest Features for Connecting, Unifying, and Augmenting Intelligence Now Available to AWS Customers TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a collaboration with Amazon Web Services (AWS) to connect and intelligently deploy more than 20 TIBCO products on AWS, with full 24/7 support. As an Advanced Technology Partner in the AWS Partner Network (APN), TIBCO has achieved both AWS Machine Learning Competency and AWS Data and Analytics Competency status. TIBCO provides…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated Global Growth

New Regional Cloud Site Underpins New Technologies, Partner Integrations, and a Large Global Professional Services Team Fueling Global Expansion Customer engagement company Airship unveiled its new EU cloud site and revealed several new strategic milestones that contributed to a record-breaking quarter led by EMEA. In 2019, Airship has grown its global professional services organization by 5x, expanded its integrations with marketing clouds and data platforms, and introduced new functionality that makes it easier to…

CoreMedia Appoints Ben Mooney as New Vice President of Partner Ecosystems & Corporate Development

Tech Industry Veteran with over 15 Years of Digital Agency Experience Will Drive the Company's North American Partner Ecosystem and Corporate Strategy CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Ben Mooney as VP Partner Ecosystems and Corporate Development. Mooney has a 15+ year track record of developing alliances and leading business transformation efforts across some of the largest holding companies including IPG and…

Duda Raises $25 Million to Provide WaaS to Digital Agencies and SaaS Platforms

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

Business Leaders and Tech Experts Discuss Role of AI in India’s BFSI and NBFC Sectors

World AI Show (BFSI and NBFC) in Mumbai explored real-world industry use-cases and adoption challenges. India, which flaunts the fifth largest economy and a growing pool of AI pundits is proliferating the usage of AI in Banking and Financial sectors. To expedite the process, the leaders of Indian BFSI and NBFCs met at the World AI Show in Mumbai on Friday to discuss the full enterprise potential of AI use-cases. The mega event was the 11th global edition of World AI Show hosted by Trescon. It focused on business…

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

Titan International Takes First Step to Industry 4.0 Capabilities with Oracle Cloud Applications

Off-Road Wheel and Tire Manufacturer Takes Advantage of Integrated Cloud Applications Suite to Increase Efficiency, Improve Visibility, and Embrace the Latest Emerging Technologies Titan International, Inc., a leading global manufacturer of off-highway wheels, tires, assemblies and undercarriage products, has started moving its core business and manufacturing processes to Oracle Cloud Applications. With Oracle Cloud Applications for finance, supply chain and manufacturing, Titan International will be able to take…

Appnext Opens New Offices and Appoints Country Head Following Recent Growth and Success In Indonesia

Already Serving 9B Monthly App Recommendations to Mobile Users in Indonesia, Appnext Will Scale Relationship With Local Developers Supporting Their Growth Efforts in 80% of the mobile usage time Appnext, the largest on-device and in-app mobile discovery platform, announced the opening of its offices in Indonesia and the appointment of Edo Fernando as Country Manager to accelerate the company's continued growth and expansion throughout SEA. In this capacity, Fernando will oversee business development for Appnext in…

IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, announced the release of PlaceIQ’s anonymous foot traffic data within IRI’s unparalleled loyalty card and point-of-sale data assets. Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data platform allows brands…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

Rokt Makes Second Major Tech Acquisition, Bringing E-Commerce Transformation to New Market Sectors

The acquisition of OfferLogic adds Google, Staples, GoDaddy, and Vistaprint to Rokt’s roster of world-class clients Rokt, the global leader in e-commerce marketing technology, announces its acquisition of OfferLogic, a Business-to-Business (B2B) marketplace whose clients include Staples, GoDaddy, Yelp, Google and Vistaprint. Effective immediately, the two companies have merged under the Rokt brand, further advancing the next generation of e-commerce technology. The acquisition ensures greater access to transformational…