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Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction

Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal partnership to arm enterprises with the ability to leverage customer journey analytics and preferences, spanning both customer support and digital marketing, to determine the next best actions for customer engagement. The goal is to empower sales and service agents with the real-time, contextual intelligence necessary to maximize the potential…

Bigtincan Launches Industry’s First Sales Enablement Platform for Adobe

New Solution Designed for Marketers Will Leverage Bigtincan’s AI-Driven Real-Time Automation, Intelligently Delivering Adobe Assets to Meet the Demands of Mobile Sales Teams Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the launch of Bigtincan for Adobe. Deepening its partnership with Adobe, this integration automates the delivery of Adobe content for use, simplifying the way marketers equip mobile sales teams with engaging content. The launch of Bigtincan for Adobe creates an…

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

The Greatest Choice You Can Give Consumers

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

ActivePBX Partners with Technology Advisors, Inc.

CRM-Friendly Phone System Keeps Customers Connected ActivePBX, a global provider of Cloud-Based Telephony and Contact Center Solutions has partnered with Technology Advisors, Inc., a leading software consulting firm out of Chicago to deliver Cloud Telephony Integration to Customer Relationship Management (CRM) users. Integrating a CRM with telephony helps personalize the sales experience by automatically looking up a customer’s information in the CRM while the rep clicks-to-dial on the phone number. The ActivePBX…

Voices.com and Jargon Partner to Localize Alexa Skills

Voices.com and Jargon to Help Brands Go Global in a Voice-First World Voices.com, the online marketplace where brand managers and marketers discover, audition and hire professional voice actors has partnered with Jargon.com, the leading conversation platform for voice assistant applications. Bringing Jargon’s ability to localize voice applications together with Voices.com’s offering of the deepest and most diverse marketplace for voice actors, this partnership will enable the two companies to assist brands in solving…

Scope AR Closes $9.7 Million Series A Funding to Help Make Any Worker An Instant Expert with Augmented Reality

Thriving Enterprise AR Company Continues Growth and Demonstrated Success with Fortune 500 Leaders Including Lockheed Martin and Unilever Scope AR, the pioneer of enterprise-class augmented reality (AR) solutions, announced it has secured a $9.7 million round of Series A funding. The round was led by Romulus Capital, with follow-on investment participation from existing investors SignalFire, Susa Ventures, Haystack, New Stack Ventures, North American Corporation and Angel List. Krishna Gupta of Romulus Capital and Wayne Hu…

ePlay’s Big Shot Augmented Reality Ad Solution To Target Over 1.5 Billion Devices

New Advertising Partnerships Brings Brands and Retailers to Big Shot Basketball and Other Leading Mobile, Desktop, and Console Games ePlay Digital Inc. announced it has launched a new 3D augmented reality (“AR”) advertising solution for brands to target gamers. The multiplatform, immersive, and interactive advertising solutions can be targeted to audiences on 25+ platforms including: iOS, Android, XBOX, PlayStation, VR, ARKit, ARCore, tvOS, GearVR, etc. The ad solutions reach potentially over 1.5 billion devices globally…

Certain Unveils New Platform Offering First Real-Time Event Data Integration

Certain Signal Allows Marketers to Unleash True Power of Event Data with Hyper-Personalized Attendee Engagement at Scale Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event. Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on…

New Dell EMC Research: Most Businesses Worldwide Now Recognize Value of Data Yet Struggle with Adequate Data Protection

The Number of Businesses Unable to Recover Data After an Incident Nearly Doubled from 2016, According to the Global Data Protection Index Surveying 2,200 It Decision Makers from 18 Countries Dell EMC announces the results of the third Global Data Protection Index revealing an explosive growth rate of data of 569 percent and an impressive jump in data protection "adopters" of nearly 50 percentage points since 2016. The research, which surveyed 2,200 IT decision makers from both public and private organizations with 250+…

Snappy Kraken Integrates With Redtail

Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced its integration with Redtail Technology ("Redtail"), a leading provider of client relationship management (CRM) solutions for financial services firms. "We know how important a CRM is to an advisor's marketing activity," said Robert Sofia, founder and CEO of Snappy Kraken. "Partnering with Redtail made sense for us because of how trusted they are in the space. Our users will appreciate the…

Valassis Data: Coupons and Technology Empower Shoppers

Evolving Retail Landscape Leads to Greater Consumer Expectations for Savings and Convenience Valassis, a leader in activating consumers through intelligent media delivery, released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 US consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve…

RemoteMyApp Adopts IBM Cloud to Scale Multi-Platform Gaming Service

IBM Cloud Provides Vortex Platform with Scalability and Strong Performance for Online Gamers Around the World on Almost Any Device IBM announced that Polish startup RemoteMyApp will adopt IBM Cloud for increasing global reach and scaling of its Vortex gaming platform. Vortex allows users to play games anywhere in the world on almost any device - smartphone, tablet, or smart TV –via the application, without downloading the game. As the platform has grown in usage and expanded to new markets such as Latin America and…

Upshot.ai Achieves AWS Digital Customer Experience Competency Status

Upshot.ai, the 'Comprehensive Customer Engagement Cloud,' announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Upshot.ai provides proven technology and deep expertise to help enterprises looking to improve digital customer experience. Upshot.ai provides end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. This includes content management and marketing automation, prospect engagement, effective and…

DoubleDutch Partners with Glisser to Expand Audience Engagement Offering

New Best-in-Class Partnership Delivers Integrated Mobile App Experience for Presentation Sharing and Engagement DoubleDutch, the leading Live Engagement Marketing platform, announced the partnership with Glisser, an award-winning presentation software, integrated audience response system, and event analytics platform. Glisser integrates with the DoubleDutch Event App Platform to bring an audience participation solution that shares slides from presentations to personal devices instantly, then uses audience interaction to…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising

The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of Their Digital out of Home Advertising PerceptIn, a world-class full-stack visual intelligence company focused on robotics, announced the launch of the PerceptIn Intelligent Viewer Tracking Module (PIVTM), an Internet-of-Things (IoT) intelligence module for generating in-store customer data for vendors and retailers. The PIVTM is a revolutionary module that…

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies. New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100…

Training at Scale: Meeting the Needs of Global Teams

As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of people and variables involved by several orders of magnitude, and you begin to appreciate the challenge of training a whole enterprise of employees, across different departments and international borders, at scale. In-person training is rarely feasible for such large-scale organizations because of cost, personnel and scheduling constraints. Web conferencing can help, but such systems still face…