Report Finds 'Best of Breed' Users Score Highest But Reveals Need for Strategic Focus A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers. "We are in the age of extreme personalisation," said Bram Smits, Tripolis CEO. "Technologies such as artificial intelligence are quickly becoming available to create extreme-personalised…

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen's Board of Directors. David joins Nielsen from IBM, where he led IBM's Cognitive Solutions business. "The Board is delighted to announce David's appointment," said James Attwood, Executive Chairman of Nielsen. "His decades of experience in Big Data, artificial intelligence, cloud technologies, and media make him perfectly suited to lead Nielsen…

Hi-Tech Company Founded in 2013 and Famous for Its Content Creation Apps, with Nearly 100 Million Downloads Worldwide, Including Global Hit Facetune Jerusalem hi-tech company, Lightricks, known for its content creation mobile apps, has announced a $60 million funding round led by Insight Venture Partners, with participation from Claltech. Part of the funding will be used to acquire shares from founders, employees, and investors in a secondary transaction. Lightricks is growing profitably and will use the funding to build…

Distinguished Harvard Faculty Member Brings Extraordinary Combination of Academic Credentials, Data Science Acumen, and Entrepreneurial Success InMoment, the top customer experience (CX) intelligence platform, announced that Gary King, PhD, one of the world’s leading experts on deriving deep meaning from human data, has joined the company’s board of directors, bringing his renowned expertise to the world of CX. “Traditional surveys aren’t always the ideal data collection method to understand all types of human…

The Conference Is the Only One of Its Kind That Focusses on Retention Marketing & User Engagement for Growth WebEngage, a leading global Marketing Automation platform based out of India, has announced the second edition of their flagship marketing conference, ‘EngageMint’. It is scheduled to be held on December 6th at Taj West End, Bangalore. The EngageMint conference promises to be a one of a kind event that lays Retention Marketing to be front and center and aims to educate marketers about the importance of deep…

In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new industry buzzword ‘hyperlocal’ is a recent phenomenon. In fact, before the advent of the internet, TV, or radio — markets were very much hyperlocal in nature. However, with today’s technology, marketing to micro areas can be done in a much more efficient and impactful way than merely shouting the loudest. With ‘Near me’ Google searches increasing by 500% from 2015 to 2017, this could be a…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

Leadfeeder and LinkedIn Sales Navigator are teaming up this year, and we're excited to share this announcement with our customers and future customers. As many marketers and sales people know, LinkedIn Sales Navigator empowers its users with access to LinkedIn's more than 590M+ member network. With the two powers combined, now sales and marketing professionals can find and build relationships with prospects and customers with even greater speed and efficiency. According to LinkedIn research, on average, sales leaders who…

A simple statement to make, but where do you start? This is a common ideal embodied within many companies who are trying to set themselves apart by leveraging their key talent to create new and, you guessed it, innovative products. Employers must encourage their team players every day to bring new ideas to the company table — but how? The challenge employers face today is identifying key motivational drivers to encourage employees to think outside the box and push themselves beyond their limits. Technology companies such…

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

Tealium, the leader in real-time customer data orchestration, announced it ranked 293 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America. Tealium grew 278.8 percent during this period. Tealium’s Chief Executive Officer, Jeff Lunsford credits its ability to provide real-time customer data orchestration with the company’s 278.8 percent revenue growth. Tealium revolutionizes today’s digital businesses with a…

Copper, the Alpha CRM for Google, Announces Its Arrival to the UK to Meet Rising Consumer Demand It's an era of running businesses through relationship management, states Copper’s website. Its decision and innovation to build a CRM around Google’s business products has clicked with customers and investors alike. Copper, as we speak, has 12,000 businesses as clients in over 100 countries and it has raised $87 million in funding so far. Also, Copper’s CRM business has seen an 80 percent revenue growth year-over-year in the…

Company’s Total Revenue Grows 20% and Programmatic Revenue Grows 750% Year-Over-Year, as Its Network Now Delivers over 40 Million Completed Ad Engagements per Day Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced it was named the exclusive advertising provider for Jurassic World Alive, the hit mobile game developed by Ludia, a Montreal-based video game company that creates and distributes cross-platform digital games, in partnership with Universal Games and Digital Platforms.…

Funding Fuels Continued SaaS Success as Customers Transition to the Cloud Calabrio, a leading provider of customer engagement and analytics software, announced a follow-on investment from KKR to continue its rapid growth and shift to the cloud. With this investment, Calabrio will continue its focus on providing world-class products and services to customers who increasingly want to avoid on-premises environments in favor of low-resource-intensive cloud deployments. With the global cloud-based contact center market…

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

Nitasha Walia Sr. Product Manager at Zoom Zoom’s App Marketplace brings together integrations built by Zoom and their 3rd-party developers and includes apps for a multitude of industry verticals including Assistants, Productivity, Scheduling, and Unified Log-In. We spoke to Nitasha Walia, Sr.Product Manager at Zoom, to understand the core tents of the marketplace and how customers should better leverage it for smoother business operations.Tell us about your role at Zoom and the team/technology you handle. I’m a…

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…