Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

PushSpring Expands Audience Marketplace With 20 New Data Providers

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Marketers Not “Putting Their Money Where Their Mouth Is” When It Comes to Data Sharing

SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester Consulting on behalf of online visibility management platform SEMrush has revealed a serious gap between companies’ marketing data strategies and where their resources are actually being focused. Research among marketers from companies of varying sizes and sectors - including retail, finance and technology from across EMEA and the US - suggests that this gap is…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

ON24 Announces Webinar World 2019: Engage for Action

NPR's Scott Simon Headlining Event Focused on Turning Digital Engagement into Results With 49 percent of consumers saying they will disregard a brand that sends them too many ads or irrelevant content, every brand needs to stop interrupting, and start genuine conversations that uncover insights about the person on the other end. That's why ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced that its annual flagship conference, Webinar…

Extreme Reach Wins Silver and Bronze Awards in 15th Annual Stevie Awards for Women in Business

Chief Human Resources Officer Jennifer Wambold honored with Female Executive of the Year and Product Director Sharon Pidgeon as Employee of the Year Extreme Reach, the complete creative asset management platform for the ad industry, is proud to announce that two team members were honored at the Stevie Awards for Women in Business. Chief Human Resources Officer Jennifer Wambold was awarded Silver in the Female Executive of the Year category. Sharon Pidgeon, Product Director, was awarded Bronze in the Employee of the Year…

Forrester To Acquire B2B Sales Research Firm, SiriusDecisions

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing…

Measuring eClub Performance – Is It Really Driving Sales?

One of the most common marketing tools used in the restaurant industries is an eClub. Customers are enticed to give their email address and birthdate in exchange for discounts and the predictable birthday treat (Isn’t it great receiving 30 different “free appetizer” offers at the same time each year??). But is your eClub really driving sales? Here is a typical post-campaign meeting: Marketing Manager – How did the campaign perform? Digital – We sent 500,000 emails, had an open rate of 16%, which is lower than…

Why Process Management Is a Boardroom Issue

If you talk to any process management or BPM vendor, they are likely to tell you that one of their biggest challenges is access to the C-Suite. This is partly due to the way that vendors historically pitch their solutions as technology and features, leading them to be seen as just another IT solution for the management to consider. However, it is also because many executives still fail to understand that process management is actually a valuable tool to help them and their organization perform better and mitigate risk. A…

Teads Announces New Hires and Executive Promotion

Teads Hires Monique Pintarelli, Lauren Douglass Teads, The Global Media Platform, announces hiring Monique Pintarelli and Lauren Douglass into the North American commercial team. These changes in leadership are a direct response to Teads' significant growth in the US market.  Lauren Douglass has been brought on as VP of Marketing, North America to strengthen Teads' positioning in the industry amongst brands, agencies, and publishers. Monique Pintarelli has been tapped as Teads' new VP of West Coast Sales.…

SEMrush Reveals Winners and Losers as UK Consumers Search for Black Friday Deals

Consumer Search Trends Data in UK Shows Apple Slipping While Sony’s PS4 Dominates Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday. According to online search data, by far the biggest winner in the battle for Black Friday sales is Sony, with searches for “Black Friday” and “PS4” more than double that of its nearest rival, the Nintendo Switch at 37,000 and 18,000 respectively. Searches for PS4 greater than all Apple searches put together in top ten Black Friday…

‘Tis the Season to Be Personal

It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to Christmas (less than 100 sleeps to go)!  Not only is it the ‘most wonderful time of the year’ but for brands and marketers, it’s also the most competitive. While most marketers will have already written their strategy list, for those needing to get a ‘jolly’ good move on, there is still time. Last year, the average consumer spent an eye-watering average of £821.25 on gifts over the festive period, and £4.6bn was…

New Email Marketer Report Measures Email Vendor Satisfaction

Report Finds 'Best of Breed' Users Score Highest But Reveals Need for Strategic Focus A new report produced by the partnership of Amsterdam-based Tripolis and Holistic Email Marketing uncovers a surprising connection between email marketer satisfaction and the email platforms they use to deliver their messages to their customers. "We are in the age of extreme personalisation," said Bram Smits, Tripolis CEO. "Technologies such as artificial intelligence are quickly becoming available to create extreme-personalised…

DWS and Skyline AI Partner to Bring Artificial Intelligence to Real Estate Investing

DWS Group announced that it has entered into a strategic partnership with and has become a minority shareholder in Skyline AI, a real estate asset management technology company. Skyline AI uses proprietary artificial intelligence (AI) to source, analyze, acquire, manage and sell institutional-grade real estate investment opportunities throughout the United States. DWS Group and @SKYLINE_AI announce partnership to bring artificial intelligence to real estate investing #artificialintelligence #AI #realestate Also Read:…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

Skilljar Hosts Leaders in Customer and Partner Education at Inaugural Conference

Speakers and Attendees Discuss Future of Customer Training – and Its Ability to Drive Revenue for Thousands of SaaS Companies Worldwide Skilljar, the leading Customer Training Platform for enterprises, recently wrapped up its inaugural customer conference, Skilljar Connect 2018. Over 150 executives from more than 40 companies came together to share best practices and deep insights about customer and partner training. The companies represented at Connect 2018 included Autodesk, Avalara, Cisco, MapR, Zuora, Zendesk, and…

Vamp Hires Influencer as Global Lead Video Editor

Jona Grey Second Influencer to Be Hired at the Global Platform Global Content and Influencer Marketing platform, Vamp, has announced the appointment of as its new Global Lead Video Editor. Joining the UK team, Jona will head Vamp’s international video editing in his new role. Before joining Vamp, Jona worked in over 40 countries producing commercial photography and video content for clients including Google and Nike, whilst also featuring in multiple influencer campaigns. Also Read: Affinio Appoints Jon Baron CRO…