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Interview with Jean Belanger, Co-Founder and Chief Executive Officer, Cerebri AI

"How can brands become proactive? Firstly, we need to stop treating customers as transactions and begin to respect their journey with us as their vendor."Tell us about your role and journey into technology. What inspired you to establish Cerebri AI? Cerebri AI is my fourth startup in total. My last company, which we sold in 2015, was a data-science company focused on bringing operations research to the supply chain of the largest retailers and distributors in the world. We built state-of-the-art models to optimize the…

The Big OTT Weld: Deltatre Acquires Competitor, Massive Interactive For Over $100 Million

Together, Deltatre, the Largest Independent, End-To-End OTT Services Provider Worldwide, To Bring New Levels of Innovation to the Booming Industry In a massive OTT weld deal, Deltatre has announced that it has a definitive agreement to acquire fellow competitor in the industry, Massive Interactive, a multi-award-winning OTT software company for a speculated sum of $127 million or more. Combined, these entities are the largest independent OTT solution provider in the world. The move builds on Deltatre’s record year, adding…

HubSpot Reports 35% Jump In Total Revenue And Subscription Revenue In Q3 2018 Compared To Q3 2017

The leading Marketing Automation platform, HubSpot, has announced financial results for the third quarter ended 30 September 2018. Revenue Total revenue was $131.8 million, up 35% compared to the third quarter of 2017. Subscription revenue was $125.5 million, up 35% compared to the third quarter of 2017. Professional services and other revenue was $6.3 million, up 39% compared to the third quarter of 2017. Read More: HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals…

Allison Munro Joins Piano Software as Chief Marketing Officer

Trevor Kaufman, Piano Software CEO, announced that Allison Munro has been appointed as Chief Marketing Officer, a new position for the company, as Piano continues to expand its worldwide business.  Munro will align the marketing and sales organizations around the company's go-to-market strategy and growth opportunity.  She will also oversee Piano's brand and reputation in the market. Allison joins Piano from Viafoura, a provider of audience engagement tools specifically built for news publishers and media companies, where…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

SalesFocus Delivers Advanced Sales & Marketing Visual Analytics Solution

SalesFocus Solutions, developer of the MARS product suite for the asset management industry, announced that its new MARS v9 platform is available for general release. “We are excited about the value that this new major release of MARS will provide to our asset management clients to assist them with increasing sales and retaining assets within their retail and institutional businesses,” said David Halligan, Director of Sales and Account Management. The MARS product suite is designed to accommodate the unique product…

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

Industry Veteran Michael Coney Joins Voci Technologies as COO

Coney’s Strategic, Executive, Operational Expertise Will Help Take Voci to the Next Level Voci Technologies, a leading speech analytics platform provider, announced that it has hired industry veteran Michael Coney as its COO. Coney, who will be responsible for marketing, sales, customer support and operations, joins the company after its recent successful Series B funding round and a year of rapid growth. “Michael Coney is an invaluable addition to the management team, bringing the strategic, executive and operational…

New Survey Shows That 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals Than They Did One Year Ago

The Report from WBR Insights and SheerID Reveals Marketers' Top 2 Concerns Are Differentiating in a Noisy Marketplace and Rising Privacy Concerns. Report Also Details Marketers' Planned Investments for 2019 According to a new survey of 150 digital marketers across the US – with most employed by companies doing $1 Billion or more in annual revenue – 77% feel under greater pressure to meet acquisition and revenue goals than they did one year ago. Published today by SheerID and WBR Insights, the report surveyed digital…

Visual BI Breaks Ground on Their Corporate HQ, Plowing and Sowing New Jobs in Plano

Visual BI Solutions, a niche global BI & Analytics solutions firm, announced their plans to expand their corporate headquarters at the intersection of Parkwood Blvd and Windhaven Pkwy Plano, TX, creating up to 100 new jobs by 2022. City of Plano Economic Development offered Visual BI up to $100,000 in conditional job credits based on the company's job creation plans. Visual BI would invest $4.5 million in the property of nearly 20,000 Square Feet office space, which is located at 5920 Windhaven Pkwy in West Plano.…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

David Booth Co-Founder and Chief Commercial Officer at Cardinal Path Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.Tell us about your role at Cardinal Path and the team/technology you handle. I’m the co-founder and Chief Commercial Officer at Cardinal Path.…

Final Entry Deadline for 13th Annual Stevie Awards for Sales & Customer Service

Top Sales Awards and Customer Service Awards Final Deadline November 14 The Stevie Awards, organizer of the world’s premier business awards programs, is accepting entries for the 2019 (13th annual) Stevie Awards for Sales & Customer Service. All customer service, contact center, business development and sales departments, teams and professionals worldwide are eligible to be nominated, in addition to new products and services and solution providers used by those professionals. The 2019 awards will recognize…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision Google Discover Feed to Show Instead of…

PagerDuty Welcomes Zendesk Chief Financial Officer Elena Gomez to Its Board of Directors

PagerDuty, a global leader in digital operations management, announced the appointment of Zendesk Chief Financial Officer Elena Gomez to its board of directors. As a senior finance executive with over 20 years of leadership experience at multi-billion-dollar companies, Gomez brings expertise in driving global growth and scaling finance operations, as well as deep knowledge of enterprise SaaS businesses to PagerDuty's board. Gomez will also serve as the audit committee chair for PagerDuty's board of directors. She is the…

Vimeo is First Video Platform to Launch End-to-End Integration for LinkedIn Company Pages

Vimeo, the world’s largest ad-free open video platform, announced a product integration with LinkedIn that will enable broader and more effective distribution from the video platform to the professional network. Anyone using video as a professional communications tool can now natively publish videos with a single click from their Vimeo account to their LinkedIn Company Page as well as other destinations, using Vimeo’s Publish to Social feature. The integration also unlocks aggregated video analytics, so content creators can…

Chatmeter Launches Workflow to Simplify User Review Management

New AI Technology Streamlines Process to Help National Brands and Businesses Protect Their Brand, Manage Sensitive or Inaccurate Posts Faster, Improve the Customer Experience, and Drive Greater Revenue Chatmeter, the leader in local search marketing and reputation management, launches Chatmeter’s Workflow, an all-in-one technology platform that simplifies the process of coordinating, escalating and responding to user reviews, local listing data errors and social media commentary. This all-inclusive platform was designed…

Zilliant Announces Significant Enhancements to Its Customer Price Management Offering for B2B Companies Seeking to Improve Profitability and…

Solution Combines World's Most Widely Deployed B2B Pricing & Sales AI with New Customer Price Management Capabilities, Enabling Companies to Drive Measurable Revenue and Margin Increases Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has enhanced its existing Customer Price Management solution with new price management capabilities that support the creation, maintenance and renewal lifecycle of customer pricing. For most B2B companies, managing…

Calabrio Delivers Powerful Enterprise Scalability and Management Capabilities

Enhancements Automate and Simplify Management and Administration for Large-Scale WFO Deployments Calabrio, a leading provider of customer engagement and analytics software, released a new version of Calabrio ONE—an intelligent, fully integrated enterprise workforce optimization (WFO) and engagement suite. The new Calabrio ONE platform features customer-driven capabilities to manage large-scale, dynamic enterprise environments. Calabrio ONE includes call recording, quality management (QM), workforce management (WFM),…

Digital Authority Partners and Mixpanel Announce Partnership: Improving Business Through Advanced Analytics Strategies

Digital Authority Partners, a full-service digital agency, has announced a strategic, certified partnership with Mixpanel, the world's leading product analytics platform. Together, Digital Authority Partners and Mixpanel will bring even more robust analytics solutions to enterprise clients across industries. This newly announced partnership is another prime example of Mixpanel's commitment to its customers. By joining forces with Digital Authority Partners, Mixpanel's customers will reap the benefits of an expanding…