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Annoushka Strikes Gold with eCommerce Platform Powered by Salesforce

Leading Jeweller in Europe Deploys Salesforce Commerce Cloud, in Partnership with Tryzens, to Access New Ecommerce Functionality, Drive Market Differentiation and Transform Customer Experiences Salesforce, the global leader in CRM, and Tryzens, an international digital commerce consultancy, announced that luxury jewellery retailer Annoushka has launched a new ecommerce platform across EMEA and APAC built on Salesforce Commerce Cloud to deliver a first-class experience to its customers. This future-proofed solution will…

John Varvatos Rocks the eCommerce Experience with Salesforce

International Luxury Brand, John Varvatos, Delivers an Immersive, Personalized Retail Experience with Salesforce Salesforce, the global leader in CRM, announced that John Varvatos, the renowned, international design house, is using Salesforce to deliver a luxury retail experience in-store and online. Inspired by rock music and the eclectic style of musicians, John Varvatos launched his namesake brand in 2000. Today, John Varvatos represents an entire men's lifestyle brand with each store being a focal point of the…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

Businesses Struggle to Enter New Digital Era Saddled by Legacy ITOM

New survey reveals only 12% of today’s enterprises have fully transitioned to modern tools A new IT Operations Management survey found that enterprises depending exclusively on legacy monitoring tools are falling behind in business agility and operational efficiency. The commissioned study, conducted by Forrester Consulting, uncovered that organizations with disjointed and outdated IT offerings that utilize legacy tools and strategies are trapped in a perpetual survival mode and unable to innovate. Only an alarming 12% of…

ChannelAdvisor Named Google Premier Partner Awards Finalist in Two Categories

Company Recognized for Innovative Google Shopping Ads and Helping Grow Customers' Sales Online ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced today it is a finalist for the distinguished Google Premier Partner Awards. This recognition marks ChannelAdvisor's first nomination in the Growing Business Online category, and its second time as a finalist in the Shopping Excellence division. The Shopping Excellence category…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Prime Focus Technologies Inks Deal with Channel 4

Opens New Media Centre in UK Prime Focus Technologies (PFT) has signed a strategic deal with UK’s public service broadcaster, Channel 4 for managing media processing and centralised content operations using its flagship product, CLEAR™ Media ERP. PFT will manage the following for Channel 4 – (1) media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow; (2) Online services including DRM, VoD…

NGDATA Launches Partner Programme to Bring Data-Driven Insight to a Range of New Industries

New partner programme equips partners to deliver sector specific solutions based on its Intelligent Engagement Platform NGDATA announces a new partner programme that enables businesses across a range of industries to provide their customers with relevant real-time offers, through participating organisations. NGDATA delivers transformational benefits to a range of global businesses. The new partnership programme will enable systems integrators and other channel partners to develop industry specific ‘out-of-the-box’…

Infosys Collaborates With Microsoft to Enable Digital Transformation for JG Summit Holdings, Inc, Philippines

Microsoft Azure to set a strong foundation for a nimble and robust digital infrastructure Infosys, a global leader in next-generation digital services and consulting, in collaboration with Microsoft, announced a long-term strategic partnership with JG Summit Holdings, Inc, one of the largest and most diversified conglomerates, headquartered in Manila, Philippines. As technology services partner, Infosys will help formulate and execute the digital transformation strategy for JG Summit, based on Microsoft Azure, an open,…

MarTech Interview with Peter Wallqvist, Vice President of Strategy at iManage

"AI greatly enhances a firm’s ability to deal with caseloads that otherwise would be significantly constrained by the capacity of humans and hence impact the organization’s ability to grow revenue." What is your role and which team/technology do you handle at iManage RAVN? I’m one of the Co-founders of RAVN, which was acquired by iManage in May 2017. Presently, I’m Vice President of Strategy at iManage for RAVN. I’m responsible for the product’s ‘Go to Market’ strategy aimed at corporations and financial services…

Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth

Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce retailers who find the potential Sales lift too tempting to pass up. In this year’s shopping fest, Amazon ratcheted up its approach by upping the day of deals and offering one-day shipping. Much like Black Friday, the ‘holiday’ famed for bringing retailers out of the red and into the black just before the end of the year, the 2019 Prime Day spree registered as a magnitude 8.0 on the retail Richter…

Introducing Xandr Monetize

Xandr’s New Strategic Selling Platform for Premium TV and Digital Media Companies Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Monetize, a reimagined strategic selling platform built on the powerful foundation of AppNexus technology. Xandr Monetize will enable media companies to unlock the full value of their premium content and improve the advertising experience for consumers. As content consumption and viewer attention increasingly fragment, Xandr Monetize gives…

MarTech Interview with Robert Humphrey, CMO at SecureAuth

"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." Tell us about your role and journey into technology. What inspired you to start at SecureAuth? I began my career in Technology Sales, many years ago, selling mainframe computers to large enterprises. Throughout the course of my career, participating on the Sales and Marketing side of the business, I’ve witnessed most of the major technology shifts. With each major shift, there have been key…

ServiceNow Delivers Native Mobile Experiences at Scale for Work

owered by the Now Platform, Now Mobile and Mobile Onboarding Apps Deliver Intuitive Employee Experiences While Removing Friction from Everyday Work Tasks ServiceNow, the company that makes work, work better for people, announces the launch of native mobile experiences for everyday work across the enterprise with the general availability of its Now Platform New York release. For the first time, consumer-like mobile experiences that can make almost any everyday work task easy to do have arrived, making our work lives as…

Reply.io Adds Chrome extension, Multichannel Sequences, Voice, Tasks Dashboard, and Becomes a Sales Engagement Platform

Reply users can orchestrate a mix of automated and manual communication touchpoints - voice, personal emails, and social touches, and create a personalized sales journey for prospects Reply, the leading sales engagement platform, announces the release of new functionalities -  a new and improved Chrome extension, multichannel sequences, cloud calls, Tasks dashboard, and becomes a multichannel sales engagement platform. With these major product updates, Reply will help Sales teams orchestrate a mix of automated and manual…

Advalo Builds on AWS to Become the Strategic Lever of Retailers

Since its creation Advalo has relied on Amazon Web Services (AWS) to store and process its data. The strength of Advalo is based on its ability to analyze large volumes of data to enable brands to better understand the purchasing patterns of their customers, detect purchase intention and individualize their marketing actions. A value proposition that is based on artificial intelligence algorithms developed by Advalo and stored on the AWS Cloud. Marketing Technology News: Voyant Accelerates Mobile Capabilities with…

Mediafly Transforms Sales Enablement Landscape with Acquisition of Ipresent

Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced it has acquired iPresent, a UK-based pioneer of sales enablement. The acquisition brings a sophisticated yet flexible sales enablement solution to any company, of any size and expands Mediafly’s global footprint. From 2013…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Elevating Your CX Strategy by Improving the Agent Experience

In the age of Digital Transformation, many customer service leaders are focusing all their attention on technology. While intelligent automation can give a boost to their CX strategy, it’s important not to forget the humans behind the tech. Great customer service starts with a great agent experience – and if agents are stressed, frustrated and lacking the right tools and support, it will inevitably lead to unresolved interactions and unhappy customers. As modern customers’ expectations continue to increase, agents are…

As the Holiday Shopping Season Extends, Convenience Drives Consumer Purchasing

43 Percent of Consumers Plan to Kick off Holiday Shopping Before Black Friday, over Half Want It to Be More Convenient. Bazaarvoice, Inc., the provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest global study, exploring the holiday shopping habits of consumers in the United States and Europe during the busiest retail season of the year. As the holiday shopping season continues to evolve with the prominence of online shopping, the emergence of new shopping events, and…