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IHS Markit White Paper: The Top Technology Trends of 2019

Transformative Technologies Lead to Shifts in How Enterprises Function and How Individuals Live Everyday Life From the potential of 5G, to the power of artificial intelligence (AI), our connected lives are being shaped by the convergence of transformative technologies. For its latest complimentary white paper, “The Top Trends of 2019: Powered by Transformative Technology,” leading analysts from business information provider IHS Markit explore how these technologies are coming together in new and powerful ways,…

Gary Vaynerchuk and VaynerMedia Announce Newly-Added Speakers and Additional Programming for Second Annual Agent2021 Conference

Conference Educates Real Estate, Auto, Insurance & Mortgage Professionals on Social Media and Digital Marketing Innovation; Takes Place 17 Jan. 2019 at Hard Rock Stadium in Miami Gardens, FL Highly successful serial entrepreneur and VaynerX Chairman Gary Vaynerchuk, along with his digital agency VaynerMedia, have just announced additional speakers and programming to their impressive lineup for the second annual Agent2021, a one-day conference educating real estate, auto, insurance and mortgage agents and brokers about…

MakeAndMarket.App Bridges the Gap Between Just Making a Great App and Making a Great App Succeed

Tech Treat LLC Offers Free Marketing Assistance to DIY Mobile App Clients Tech Treats LLC will empower small to medium size business owners with an innovate and cost-effective approach to marketing their business with the official launch of its new website: MakeAndMarket.App. While there are numerous DIY mobile app builders on the web, once clients create the app, they are typically on their own to market it. That is where MakeAndMarket.App stands out from the competition. Tech Treats LLC has licensed a top-rated,…

Cheddar Selects MightyHive for Programmatic Advertising

Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. "Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar." - Martin Sorrell Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to…

YOYOW Association and Jensen Technologies Jointly Release Joomla! Extension for YOYOW Blockchain Network

The YOYOW Association and Jensen Technologies have jointly released a Joomla! extension for the YOYOW blockchain. This extension is based on the YOYOW blockchain middleware. Websites that use the Joomla! open source project can interact with the YOYOW blockchain through this extension. The current version of this extension provides the YOYOW authorized login feature, and future versions will support content deposit, reward, and content incentive features. Starting from Supporting Third Parties The core concept of YOYOW is…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Interview with Rani Hublou, Chief Marketing Officer, 8×8

"To keep up with the speed of customer demands, multi-channel marketing and multi-channel communications are critical." Tell us about your role and how you got here. What inspired you to be part of 8x8? 8x8 has the opportunity to deliver more than a world-class business communications product. We have created a new cloud business communications market that fundamentally transforms the customer experience and enables a new speed of business. It’s pretty inspirational to be part of the team that is uniquely positioned to…

Vuzix and AccuWeather Partner to Deliver First Augmented Reality Weather Content to Smart Glasses Users Across the Globe

Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products, is pleased to announce the Company has entered into a strategic partnership with AccuWeather to bring compelling and dynamic interactive AR-based weather experiences to Vuzix Blade Smart Glasses users across the globe.  A demonstration of the integration of AccuWeather's weather data in the Vuzix Blade  Smart Glasses will debut in Las Vegas at the Consumer Electronics Show (CES) in January. AccuWeather, the…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Comcast Collaborates with Industry Partners on Blockgraph Software to Jumpstart the Use of Secure Data Sharing for Advanced TV Advertising

Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network Comcast Cable Advertising, a division of Comcast Corporation, launched the next phase of Blockgraph, an industry initiative designed to create a secure way to use data and share information. Comcast is now working with other industry partners on this initiative, including Viacom and Spectrum Reach, the advertising sales division of Charter Communications, Inc., in a…

New Browser APP Makes Your Life Easier

SnapBid.Org | Get Prices From Pro's For Your Projects & Tasks Fast! These days every company on the planet seems to want to you to "Download Their APP"! The truth of the matter is, we utilize so many services, that there's just way too many apps to have to download.  While we know apps make processes easier and paying for services is a snap, the App Downloads are getting way too numerous. "We Make Life Easier With Our Technology Because Our Product Requires No Download – So there's no app to setup, - just go to the…

It Costs 23% More to Advertise in Google Search Than Four Years Ago. Here’s What You Can Do About It

 Recently, Kantar Media analyzed cost per click (CPC) in US Google search ads over the last four years with an eye toward determining the most expensive keywords. The results were not surprising. Keywords pertaining to mesothelioma — the cancerous tumor that is at the center of many, high-payout asbestos-related lawsuits — topped the list, with the top 10 mesothelioma keywords averaging $185.86 per click over the last four years. To be sure, mesothelioma terms have been the most expensive Google keywords by cost per…

FreakOut Acquires Playwire to Launch in the United States, Enters the World’s Largest Programmatic Market

FreakOut, the global marketing technology company, part of FreakOut Holdings , has announced its acquisition of Playwire, a global technology company headquartered in Florida that specializes in maximizing advertising monetization for publishers. Through this new alliance, FreakOut is set to deliver innovative and cutting-edge technology solutions, such as proprietary Complete Monetization Platform and Revenue Intelligence. The move will give FreakOut's clients bespoke access to a large inventory that is comprised of 450…

NexTech Launches Ecommerce AR Solution for Shopify, Magento & WordPress – CFN Media

CFN Media Group, the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article discussing ecommerce and how NexTech AR Solutions Inc. aims to be on the precipice of these trends as a leading provider of AR solutions to independent merchants. With the recent launch of three plugins, the company is rapidly transitioning from a beta stage to a commercial stage—an event that investors may want to watch, especially given CEO Evan Gappelberg’s recent purchase …

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

PubMatic Adopts The Trade Desk’s Unified ID Solution

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two programmatic advertising leaders aim to improve the impact and effectiveness of addressable audience reach. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs,…

Patrick Venetucci Joins IZEA Board of Directors

Executive Brings 28 Years of Advertising, Technology and Media Experience to Company IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced the election of Patrick Venetucci to IZEA’s Board of Directors. Mr. Venetucci has 28 years of experience leading technology, marketing and media initiatives for some of the world’s leading brands. He is currently CEO of Merge, a creative technology company where digital transformation meets…

Bilibili and Taobao Announce Business Collaboration in E-commerce

Bilibili Inc., a leading online entertainment platform for young generations in China, and Taobao Marketplace, China’s largest mobile commerce destination under Alibaba Group, announced that they have entered into a business collaboration agreement in content-driven e-commerce and commercialization of Bilibili’s intellectual property  assets. Read More: Cookie Syncing Is Not Cross-Device Under the agreement, Bilibili and Taobao will collaborate to develop a dynamic ecosystem that will better connect content creators,…

Grom Social to Launch Enterprise-Level Platform-As-A-Service Solution

To Build an Exclusive Trust Eco-System for Mobile Carriers and Online Marketplaces Grom Social Enterprises, a leading social media network and original content provider for children between the ages of 5 and 16, announced today it plans to launch a suite of enterprise-level PaaS (Platform-as-a-Service) solutions utilizing its safe and secure social network for children. These solutions will enable Grom Social to partner with, mobile carriers, entertainment networks, social networks, community marketplaces and online…

Pixability Announces Key Leadership Team Hires

Matt Duffy Joins as CMO, Lata Ahuja Appointed VP, Engineering Pixability, the leading provider of insights and optimizations for video advertising across YouTube, Facebook, and Connected TV, announced a pair of strategic new hires to strengthen its executive team. Matt Duffy will be the new Chief Marketing Officer and Lata Ahuja has been hired as the VP of Engineering. Both will help Pixability maintain its strong momentum during this period of rapid growth for the company. Matt Duffy, the newly appointed CMO, brings more…