Mediavine Publisher Network, a Full-Service Ad Management Company for Content Creators, Gets Majority of Ad Requests with ad.txt Files  Mediavine recently announced that 86 percent of the company's ad requests are now from properties…
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"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell…
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10Fold asked Marketing Executives at Tech Companies about How They Plan their Content Budgets, Frequency, Development and Measurement. CEO Susan Thomas on What Marketers Can do to Stand Out You need to know what everyone else is doing so…
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October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense…
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As buyers continue to push for greater transparency, greater attention is being focused on the programmatic buying process, particularly in regards to the auction mechanics. Full disclosure of the inventory being offered is crucial to…
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While there’s a proliferation of data for marketers and communicators today, the time for analyzing them has shrunk tremendously. And then, there’s the human factor. Individual reactions can sometimes be very different from what the data…
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Data from Datonics Is Integrated within Kochava's Mobile Data Marketplace, Giving Marketers Access to More Audience Data, Helping Reach Desired Audiences Online data company Datonics has partnered with Kochava, an industry leader…
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NuORDER Online Trade Show Allows Agenda Brands and Retailers To Discover & Conduct Commerce 24/7 Even After the Tradeshow is Done NuORDER, the leading B2B eCommerce platform, and Agenda, the leading action sports & lifestyle…
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"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing…
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Previously the Penton CFO, Nicola Allais Joins DoubleVerify as CFO, Bringing Financial, Management, and Media Industry Expertise to DoubleVerify DoubleVerify, the leading independent provider of digital media measurement software and…
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Data-rich Snapshot Provides Private Equity Held Companies With Actionable Market Intelligence Metric Centric, an advisory practice for private equity firms seeking to leverage market intelligence for their portfolio companies announced…
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Pacejet's Award-Winning Software Manages Millions of Shipments for National and Global Brands Pacejet, the leading software platform bringing enterprise business shipping to the cloud, announced that it has closed a new multi-million…
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92% of Marketers Found Influencer Marketing Effective in 2017; Influencer Content Is Making a Cross-Channel Impact as Industry Matures Linqia, a leader in performance content marketing technology, released the results of The State of…
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Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics…
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The end of the year brings many things: movie premiers, shopping and overeating  (all the important things, right?). For media companies, it is serving up online video, to capture that much-needed ad-revenue and traffic. These premium CPMs…
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SharePoint Marketplace, the Leader in the Office 365 Digital Workplace Solutions, Announced a Move From SharePoint Chart Web Parts to Power BI Template Dashboards Within Their Products SharePoint Marketplace, better known as SP…
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"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about…
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Sales Content Management Vendors Are Continuing to Develop Strong Capabilities and Drive Product Innovation Through Enhanced Platform Capabilities, Gartner Report Finds Seismic, the leading global marketing and sales enablement…
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The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused…
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Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts.  ABM Leadership Alliance’s recent research report shows that B2B marketers who adopt ABM can expect a 171%…
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