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SRAX Receives $1 Million Investment to Launch BIGtoken Asia, Increasing Access to Over 1 Billion Internet Users to Own and Earn from their…

Social Reality, Inc., a digital marketing and consumer data management technology company, announces plans to launch BIGtoken across Asia, increasing access to individuals who want to own and earn from their digital identity and data. Consumers will be able to directly benefit from the multi-billion dollar digital ad industry in Asia, while giving advertisers access to consumer-verified and permissioned data. In order to launch this new initiative, an investor familiar with the Asia markets is investing $1 million into SRAX…

Baidu’s Mobile Reach Expanded to 1.1 Billion Monthly Active Devices in March 2019

 Baidu, Inc.  ("Baidu" or the "Company"), the leading Chinese language Internet search provider, announced its unaudited financial results for the first quarter ended March 31, 2019. "Baidu's mobile foundation continues to strengthen with search-powered AI, and our new AI businesses are making strong progress. In March, Baidu's mobile reach expanded to 1.1 billion monthly active devices, while DuerOS voice assistant installed base reached 275 million devices and generated 2.37 billion monthly voice queries. We are…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

WireWheel and Virtru Partner to Protect Integrity and Privacy of Personal Data

WireWheel, a leading provider of data privacy management solutions, announced a partnership with Virtru, a leading data protection platform provider that stands at the intersection of security and privacy. Their combined solutions help companies meet increasingly stringent compliance regulations and rising customer expectations for how personal data is collected, processed and shared. Protecting personal information requires best-in-class solutions at every stage of the data supply chain. Privacy practices, enabled by…

Lucidchart Introduces Visual Reasoning Engine to Usher in the Powerful Combination of Diagramming, Collaboration and Data Visualization

Lucidchart, the leading visual workspace, announced its visual reasoning engine, which powers the platform’s automation and data visualization capabilities, along with new features and integrations designed to combine diagramming, collaboration and data visualization to accelerate understanding and drive innovation. Lucidchart enables its more than 15 million users to gain an elevated perspective on complex problems and processes through its powerful diagramming core and collaboration features. The addition of the visual…

Chorus.ai Named a 2019 Hot Vendor in Conversational Intelligence by Aragon Research

Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales and customer success teams, today announced its inclusion in Aragon Research’s 2019 Hot Vendor report. @AragonResearch1 recognizes @chorus_ai as one of the 2019 Hot Vendors in Conversation Intelligence. #conversationintelligence #HotVendor The Hot Vendors for 2019 report issued by Aragon Research recognizes noteworthy, visionary and innovative vendors in conversational intelligence, image and video analytics, unified communications and…

Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio

Nielsen's Cross-Platform Media Planning Solution Includes Advanced Audience Segments & Enables Cross-Channel Optimization Local Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44…

MSAB Chosen for Key Role in New European Union Funded Consortium Developing Mobile Forensic Technology Solutions for Law Enforcement

MSAB announced that it has been selected to support the research and development efforts of the FORMOBILE Consortium, which is made up of 19 law enforcement, government, academic, and private sector organizations from across Europe. It is led by the Mittweida University of Applied Sciences. The goal of FORMOBILE is to establish a complete, end to end forensic investigation chain to support law enforcement agencies' access to mobile device data. To achieve the consortium's goal, three primary objectives are being…

Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens

Lightbox, the Largest In-Mall Video Network Operator, Has Connected Its 4,500+ Video Screens in 300+ Shopping Malls to the Adomni AD Marketplace Adomni, an open online platform to plan and buy digital out-of-home advertising, announced a partnership with Lightbox OOH Video Network (formerly called Adspace).  It is a leading  digital out-of-home video network with a reach of 80 million monthly unique consumers, delivering  650 million monthly impressions, and spanning 300+ shopping malls in the US. "Our partnership with…

Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To…

Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products and related services that combine breakthrough technologies with powerful data sets. Hive, a full-stack deep learning company based in San Francisco, will be the launch partner for Bain Media Lab. Bain Media Lab is a new venture incubated in the Bain Innovation Exchange, a business unit that leverages Bain's network of venture capitalists, startups, and tech leaders to help clients innovate through…

Eventbrite Powers New Ticketing Functionality for Facebook Events

New Product Enables Small Businesses and Entrepreneurs to More Easily Create and Sell Tickets to Events Directly on Facebook Eventbrite, a global ticketing and event technology platform, and Facebook announced the launch of Ticketing on Facebook, powered by Eventbrite — a platform-based offering from Eventbrite that brings new ticketing functionality to Facebook. Rollout in the US begins, opening up a new way for event creators on Facebook to engage with attendees of their events and gatherings. Ticketing on Facebook,…

SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how far sales and marketing has come just since the previous year’s Summit. Sales enablement is one such area that is growing at an unstoppable rate. With more than 60 percent of organizations investing in sales enablement, it was unsurprisingly a hot topic of conversation at…

New Study Reveals Positive Impact of Page Speed on Google Rankings

Searchmetrics Uses Google Lighthouse to Analyze Google Ranking Factors 2019 Even Highly-Ranked Sites Neglect Accessibility for the Visually Impaired and Blind Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

TechBytes with James Wilson, CTO at Rokt

Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m responsible for setting the technical direction for our rapidly growing engineering team, influencing product development and am accountable for our success in becoming a leading technology brand. I have technical oversight of over 75 engineers that work on C# .Net and Clojure back-end services, Angular and React Javascript front-ends, and machine-learning and data science teams using Python-based analysis…

NICE Announces a New Era of Complete Digital Experiences Expediting Enterprises Transition to Smart Digital Conversations

NICE Accelerates the Cloud Experience Revolution Led by CXone With the Acquisition of Brand Embassy Organizations can now provide a true digital consumer experience, as NICE announces the next generation of customer service: Smart Digital Conversations. Enterprises of all sizes can now dynamically connect with every consumer based on their preferences. This is enabled by the acquisition of Brand Embassy, a leading provider of digital customer engagement. Embedding Brand Embassy in CXone, NICE's leading cloud CX platform,…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Tealium Raises $55 Million in Series F Funding

New Investment to Accelerate Global Expansion and Product Innovation Funding Solidifies Tealium as the Industry's Most Comprehensive Customer Data Orchestration Solution  Tealium, the trusted leader in real-time customer data orchestration, has closed $55 million in Series F funding led by Silver Lake Waterman, Silver Lake's late-stage growth capital fund, with participation from ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood and existing investors. The funding will be used to expand the company's data…

Customer Experience 2020: Personalization is Key

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…

The Vitamin Shoppe Takes Omnichannel Customer Experience to New Heights with Aptos Retail Technology

Leading Specialty Retailer and Wellness Lifestyle Company Was Recognized at Aptos Engage Conference for Omnichannel Transformation and Retail Innovation Aptos, Inc., a recognized market leader in retail technology solutions, announced that The Vitamin Shoppe, an omnichannel specialty retailer and wellness lifestyle company, is successfully leveraging Aptos solutions, including Aptos Store for point of sale and Aptos CRM, as part of the retailer's ongoing advancements in omnichannel excellence and customer loyalty. An…