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MRI-Simmons, Ethnifacts Empower Targeting Based on Consumers’ Innate Desires, Aversions

New Tool Leverages Big 5 Personality Profiles To engage consumers in a marketplace inundated with products and messages, brands need to take a deeper approach to targeting. A new tool from MRI-Simmons and EthniFacts enables richer, more personal targeting strategies, leveraging consumers’ innate personality characteristics. “Brands and agencies have searched for more precise forecasting of consumer behavior and purchases – even if consumers can’t articulate why they act” The two firms have introduced the Big 5…

Hoodoo Digital Becomes a Silver Partner in the Adobe Solution Partner Program

Hoodoo Digital, a provider of Adobe Experience Manager, Adobe’s experience management and delivery offering, has recently become a Silver partner in the Adobe Solution Partner Program. After implementing Adobe Experience Manager for close to a decade, co-founders Kem Elbrader and Andy Wakefield are honored to lead Hoodoo to this level of partnership with Adobe after only two years in business. Adobe’s Silver partners are regional companies committed to developing the skills required to design, develop, sell and deploy…

Dynabook to Showcase New AR Software During AWE 2019

Now Delivering Task Flow Capabilities Designed to Improve Efficiency, Quality & Operating Flexibility Dynabook Americas, Inc. (formerly Toshiba America Client Solutions, Inc.) announced the availability of Vision DE Suite 3.0 with Task Flow capabilities. This new feature includes hands-free task flow, task flow creation, task flow assignment and task flow reporting all designed to improve efficiency, quality and operating flexibility for enterprise customers. The addition of Task Flow capabilities to the Dynabook AR…

Upland Software Acquires Kapost, Raises Guidance

Accretive Acquisition Adds $15 Million in Annualized Revenues, Strong Customer Base, and Robust Content Operations Solution for Sales and Marketing Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Kapost, a leading content operations platform provider for sales and marketing. Kapost is an important addition to Upland’s Enterprise Sales Enablement and Customer Experience Management (CXM) solution suites. The acquisition adds approximately $15 million in annualized revenues…

Movable Ink Joins The Pega Independent Software Vendor Program

Expanded Partnership Helps Marketers Increase Customer Engagement with AI-Powered Next Best Actions and Unique Visual Experiences Movable Ink, the visual experience platform provider for digital marketing leaders, is now a member of the Pega Independent Software Vendor (ISV) program. Movable Ink’s ISV membership expands its relationship with Pega and reinforces the combined value both companies provide. Movable Ink’s ability to test and generate unique and engaging visuals coupled with Pega’s advanced AI, decisioning, and…

CognitiveScale and Blue Prism Join Forces to Realize IPA

CognitiveScale Inc., an Enterprise AI software pioneer, announced it has joined the Blue Prism Technology Alliance Program (TAP). This alliance between CognitiveScale and Blue Prism will bring the power of open, scalable and trusted AI into RPA, driving Intelligent Process Automation (IPA) forward. The IPA market is estimated to be worth USD 13.75 billion by 2023, largely fueled by the demand for automated systems that serve dynamic customer requirements, need for optimized resource utilization and enhanced decision-making,…

Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows

Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, announced the launch of a comprehensive global ad management solution that connects the media plan to the entire creative workflow. The solution includes a suite of services that saves…

Gainsight Unveils the Customer Cloud, the Future of Customer Success Technology

New Products Announced at Pulse 2019 to Drive Customer Success Across the Enterprise Gainsight launched the Customer Cloud —a first-of-its-kind solution for subscription businesses looking to adopt a customer-centric philosophy that enables them to retain customers while also driving company growth post-sale. According to the 2018 Subscription Economy Index report, subscription companies are growing five times faster than S&P and retail sales. The Gainsight Customer Cloud caters to these businesses by combining the…

Enghouse Buys Espial Group Inc.

Acquisition Broadens Enghouse Networks Product Portfolio Enghouse Systems Limited announced that it has successfully completed its acquisition of Espial Group Inc.. Headquartered in Ottawa, Canada, Espial provides a next generation, cloud-based software platform that enables Video Service Providers ("VSPs") or operators to deliver video and entertainment services. Espial's primary solution is a true SaaS cloud-based multi-tenant IP Video platform.  The solution powers millions of operator-managed set-top boxes and…

Webinars Emerge As Top Learning Format For B2B Professionals

BrightTALK, the leading B2B content and demand marketing platform, announced the findings of a large-scale benchmark report of how professionals engage with online videos and webinars. The report analyzes the viewing patterns and preferences of 8 million professionals across IT, finance, HR, sales, and marketing functions. This year's survey sought not only to establish performance benchmarks for content on BrightTALK, but also to uncover how and why highly educated professionals engage with corporate content.…

Zilliant Showcases End-to-End Pricing and Sales Growth Capabilities at MindShare 2019

Customers from Around the Globe Attend Zilliant's Annual User Conference Zilliant, the industry leader in AI-driven pricing and sales growth solutions, hosted its annual MindShare user conference last week in Austin. The company welcomed customers from around the world to share their experiences with Zilliant's end-to-end suite of SaaS-based Price Management & Optimization and Sales Growth solutions. Attendees participated in keynotes, breakout sessions and hands-on product workshops over three days.…

Molecula launches to Make Enterprise Data AI-Ready

Rebrands Company from Pilosa, adds Top Execs to Scale Commercial Efforts Molecula, a company focused on tackling the #1 problem preventing large scale AI adoption in the enterprise - AI data readiness - launches its new brand and enterprise software suite. The Molecula core is built on the globally successful open-source project, Pilosa that has gathered more than 1650 enterprise and academic organizations among its users and contributors in less than 24 months. The company also announced the appointment of Ganesh…

Dynamic Signal Announces Brand Equity Builder

Suite of New Content Sharing, Publishing and Reporting Tools Designed to Help Employee Advocates Drive Brand Equity Dynamic Signal, the leading Employee Communication and Engagement platform, announced its Brand Equity Builder - an expanded suite of tools that empower employees to become advocates for their organizations. Through new capabilities designed to serve both employees and the organization, Dynamic Signal’s Brand Equity Builder drives employee advocacy results through innovative platform enhancements that improve…

NICE Actimize’s AI-Infused Transaction Monitoring Solution to Transform China’s SPD Silicon Valley Bank AML Operations

SPD Silicon Valley Bank Will Implement NICE Actimize’s Next-Generation Suspicious Activity Monitoring Solution to Detect Complex Financial Crimes While Increasing Productivity Leading the industry with AI-based solutions designed to streamline anti-money laundering operations for global financial institutions, NICE Actimize, a NICE business and the leader in Autonomous Financial Crime Management, was selected by China-based SPD Silicon Valley Bank (SSVB) to update its anti-money laundering strategy with next generation…

Salesforce AppExchange Unveils New Ecosystem Insights–Empowering Customers and Partners to Drive Business Transformation

Consultants on Appexchange Makes It Easier Than Ever for Customers to Find the Right Experts and Solutions for Every Business Challenge Salesforce, the global leader in CRM, announced the launch of new ecosystem insights on Salesforce AppExchange—the world's #1 enterprise cloud marketplace. Rapidly-changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation within Salesforce's growing ecosystem. These new AppExchange insights bridge this supply and…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

All New Box Relay to Simplify and Accelerate Business Processes Across the Extended Enterprise

Box, a leader in Cloud Content Management, announced the all new Box Relay to simplify and accelerate business processes across any organization’s extended enterprise of employees, partners and customers. The new Box Relay features a powerful new workflow engine, simplified user experience, and a rich menu of triggers, conditions, and outcomes that will make it easier than ever to automate processes around content and improve efficiency without intensive IT support. “The new Box Relay brings powerful automation to improve…

Marketsmith, Inc. Introduces Retail Intelligence

Platform Helps Retailers Predict Store Performance Marketsmith Inc., one of the nation’s leading woman-owned, data-science-driven marketing agencies, announced the introduction of its most recent marketing technology product, Retail Intelligence. The company’s third new product introduction this year, after Dynamic Scorecards and Data Science and Modeling, Retail Intelligence is designed for manufacturers and specialty retailers to optimize their in-store performance by providing insight into trending and performance in…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

Cvent Introduces Universal Appointments to Improve Trade Show Impact

Following their latest acquisition news, Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools…