Banner Before Header

Bright Pattern Announces Partnership with Conduit Global to Power Digital Transformation for Contact Centers of All Sizes

Bright Pattern Contact Center Software Will Be a Core Component of Conduit Global's CX100 Cloud Suite Providing Their Customers with an Innovative Omnichannel Contact Center Platform and Agile Services to Deliver an Exceptional Customer Experience Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with Conduit Global, a pioneer in the cloud Contact Center as a Service (CCaaS) industry with more than 25 years' experience planning, deploying, and managing omnichannel…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…

Zype Wins Stevie Award for Excellence in Customer Service

Zype's Customer Success Department Recognized with Bronze International Business Award Zype, the video content management and distribution infrastructure company, was named the winner of a Bronze Stevie Award by the International Business Awards in the Customer Service Department of the Year category. "Customers are at the core of everything we do, so we are proud to receive this award for providing excellent customer service," said Ed Laczynski, CEO at Zype. "One of our strong differentiators as a company is the high…

BorderX Lab Opens New York City Office and Taps Nancy Zhang as Manager and Head of Partnerships

Cross-Border E-Commerce Company Bolsters Efforts to Sign International Fashion Retailers and Brands to Its Beyond App for Sale of Products to Consumers in China Cross-border e-commerce tech company BorderX Lab, Inc. has opened an office in New York City to increase its presence in the New York fashion and apparel industry and help raise visibility for its Beyond app. BorderX Lab's Beyond app is the leading cross-border e-commerce solution for western brands and merchants targeting the explosive global middle-class…

XUMO, a Leading Disruptor in Free Streaming TV, Releases Growth Metrics for its Popular OTT Service; Adds an Additional 6 Premium Channels…

Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands to Join Existing Roster of Over 140 Channels, Available in 30 Million U.S. Households and Beyond XUMO, the premier live video-on-demand (VOD) over-the-top (OTT) service, today released growth metrics for its popular, free streaming TV service, reporting a rise in viewership of 325 percent and a 90 percent increase in user consumption over the past year.  Underscored by this…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Wovenware Named to Inc. Magazine’s Inc. 5000 Annual Ranking of Fastest Growing Private US Companies for the Fourth Time

Inclusion Attributed to Consistent Year-Over-Year Growth Wovenware, a US nearshore provider of Artificial Intelligence (AI)-based services and solutions, announced that for the fourth time it has been named to the Inc. 5000, the annual list of America’s fastest-growing private companies, published by Inc. Magazine. “We’re quite honored to once again be included among the Inc. 5000 and be recognized for our success bringing AI solutions to an ever-growing base of clients,” said Christian Gonzalez, CEO and co-founder,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Artesian Enables BT Local Business to Accelerate Sales Orders BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018…

ScaleLab Named Fastest Growing Media Company in US by Inc. Magazine

After recently celebrating its fifth anniversary, ScaleLab has been distinguished as the fastest growing media company in the nation on the 2018 Inc. 5000 List, Inc. Magazine's annual list of the fastest growing companies in America. The Los Angeles-based company grew a whopping 5,686 percent during the last three years by focusing solely on social media influencers and the brands that work with them. ScaleLab specializes in optimizing and monetizing social media content for its network of more than 1,800 social media…

Digital Marketing Agency, fishbat, Discusses How to Market to Millennials

In order to help businesses adjust their advertising to appeal to key demographics, digital marketing agency fishbat discusses how to market to millennials. Millennials are a huge market that continues to gain more purchasing power as they mature as a generation. As one of the primary groups spending a significant amount of time online, any comprehensive marketing strategy should include work that caters to this demographic. Below are just a few of the ways in which a business can market to millennials. Also Read:…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

Start-Up Uses Oracle Cloud to Launch AI-Powered Hub for Social Networks

Virtual Artifacts' New Hibe Hub Connects Diverse Mobile Apps, Enabling Consumers to Stick with Their Social Platform of Choice Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous Database, Oracle Cloud…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…

Cvent Achieves New Milestones by Adding 2500 New Customers and Winning Seven Coveted Awards in First Half of 2018

Awards Recognize New Innovation, Customer Service Excellence and Employee Satisfaction Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced that in the first half of 2018, 2500 new customers have selected Cvent for their event management and group business needs. The impressive expansion adds to Cvent’s growing global customer base, which includes more than 50 percent of the Fortune 500 and 80 percent of the Fortune 100. These customers join the more than 25,000 organizations…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

Veritone One Signs Agreement to Acquire Performance Bridge Media, Will Expand Market Share to over 25% of All Us-Based Podcast Ad Revenue

Veritone One, a subsidiary of Veritone, Inc. announced that it has signed an agreement to acquire Performance Bridge Media, a leading and long-standing podcast agency. The acquisition will make Veritone One, a performance-based media agency, one of the largest entities to offer comprehensive, podcast and radio solutions, helping clients efficiently acquire new business at scale while building their brands. The acquisition is subject to customary closing conditions, and is expected to close in the next several days.…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…