Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Where Do Marketing Teams Fail with Customer Experience Efforts?

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street's proprietary film comparison data to optimize planning and evaluation Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore. Film…

Acxiom Makes Its Data Available to AWS Customers on AWS Data Exchange

Acxiom®, the data and technology foundation for the world’s best marketers, announced its selection as a Launch Partner for AWS Data Exchange, a new service that makes it easy for Amazon Web Services (AWS) customers to securely find, subscribe to and use third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries across EMEA, APAC and the Americas. “We also look forward to bringing more of Acxiom’s high-value products and…

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data - not crystalline - to gaze forward at where our business is going. Predictive analytics - the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base - is…

Outreach Ends 2019 with Unicorn Valuation, More Than 4,000 Customers, and Title of Fourth Fastest Growing Company in North America

The Sales Engagement Platform Continues the Momentum That Propelled It to Category Leadership Outreach, the number one sales engagement platform, is closing out 2019 following another year of explosive growth. The year started strong for Outreach as the company closed Series E financing at a $1.1B valuation, making it the most valuable company – and the only unicorn – in the sales engagement category. Customers continued to see significant returns in 2019, from startups to enterprises, as the company grew to more than…

RS Components harnesses Confirmit Text Analytics to Drive Action

Enhancements to Customer Experience Strategy Drive Improvements at Every Stage of the Customer Journey Confirmit has announced that RS Components (RS), a global multi-channel provider of industrial and electronic products and solutions, has expanded its highly successful strategic Voice of the Customer (VoC) program, underpinned by Confirmit Horizons, with the addition of the Confirmit Genius text analytics solution. The enhanced approach spans the full buying journey to build a clear – and actionable – picture of the…

OmniSci’s Increasing Momentum in Accelerated Analytics and Data Science Bolstered by First-Ever User Conference

Corporate Achievements in 2019 Marked by New Headquarters, EMEA Expansion and Growing Customer Base, Culminates in User Event Drawing Top Names in Data Science OmniSci, the pioneer in accelerated analytics, recapped its achievements for 2019, highlighted by Converge in October, its inaugural global user conference. Coming on the heels of business expansion to the EMEA region, a new San Francisco headquarters, growth with over 5,000 enterprise, community and cloud users and a groundbreaking collaboration with Intel, Converge…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…

Mediafly Boasts Record Year With Remarkable Customer Growth, Appoints Three New Advisory Board Members

Sales enablement technology provider doubles employee count, revenue and partnerships  Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces significant company growth in 2019, additions to its newly formed Advisory Board and plans for additional expansion in 2020. In 2019, Mediafly made its second acquisition in company history by acquiring UK-based sales enablement pioneer, iPresent. With iPresent’s capabilities,…

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

Symphony AyasdiAI Appoints Dr. Stephen Moody as Head of the Ayasdi Centre of Excellence (COE) for Analytics

Ayasdi COE to accelerate customer high-value use cases and AI solution deployment Symphony AyasdiAI announced it has appointed Dr. Stephen Moody as head of the Ayasdi centre of excellence (COE) for analytics. In this role, Stephen will work closely with all Ayasdi AI platform customers to effectively identify financial services AI use cases that can rapidly generate significant economic value, and design and deploy Ayasdi AI applications to address those use cases. Dr. Moody brings over 15 years of industry experience…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

5 Travel and Luxury Brands that Use Technology for Customer Experience

Customer Experience is the crux of any business’s functioning. With the advent of technology, there are many new solutions to the age-old problems that are being easily resolved. Customer experience might have its importance in every industry on a varying level, but for luxury and travel brands, it is always the top priority. Luxury and travel brands are hence, obliged to use customer feedback software to meticulously analyze the customer data, and work on it to improve customer experience (CX). The usage of various CX…

Atento Wins the 2019 Customer Experience Banking Report Award in Brazil

The company won this award with a case developed in partnership with Stelo, Cielo's payment solutions company Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, won the 2019 Banking Report Award in the Customer Experience category in Brazil, with a case developed in partnership with Stelo, Cielo's payment solutions company. Dimitrius de Oliveira, Atento Brazil Regional Director, said,…

Qualtrics Announces Game Changing Technology that Helps Organizations Develop a Culture of Experience Management––Automated Customer Alerts…

Announced innovations drive momentum toward helping businesses move beyond legacy data measurement, to an experience-oriented culture centered on taking action and improving experiences Qualtrics, the leader in customer experience and creator of the experience management category, today announced a collection of groundbreaking capabilities that strengthen every area of Experience Management (XM). New innovations enhance Qualtrics CustomerXM™, EmployeeXM™, ProductXM™, and BrandXM™ by placing customer alerts and recommended…

Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver Best-in-Class Service

Ameriprise Financial, Inc. released details on how its new Customer Relationship Management (CRM) system further enables the firm’s approximately 10,000 financial advisors to deliver its award-winning customer service to clients and grow their practices. The new system, Ameriprise CRM, built on top of Salesforce Financial Services Cloud, makes it easier for advisors to provide a consistent, referable and advice-based experience to every client. “With Ameriprise CRM, we’re empowering our advisors to deliver that experience…

New Vice President Joins Bond to Lead Expansion of Data and Analytics Practice

Francis Silva to Lead Team and Evolve Offerings as Demand Soars for Complex Analytics and Data Management Services Bond Brand Loyalty, a global customer experience and loyalty management company, has appointed Francis Silva to the newly created position of Vice President of Data and Analytics. In his new role, Silva will lead Bond’s analytics practice and a team of data scientists, business analysts, and decision science experts—which has doubled in size as demand soars for innovative and more sophisticated services, tools,…

Vivint Solar Chooses InMoment to Light the Way Through the Customer Journey

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…