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SpotOn Raises $50 Million in Series B Funding from Former Twitter Executives

The payments and software company will increase investment in product development to continue building end-to-end vertical solutions and accelerating hiring across all functions SpotOn Transact, Inc (“SpotOn”), an innovative payments and software company, announced $50 million in Series B funding. The round includes 01 Advisors, an investment and advisory firm founded by Twitter’s former CEO Dick Costolo, former COO Adam Bain and former Corporate Development and Investor Relations executive David Rivinus, as well as…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

MarTech Interview with Ben Hindman, Co-Founder and CEO at Splash

"When you build assets and a marketing database that are yours, the sites you publish become much more valuable and the people you reach become much more targeted and engaged." Hi Ben. Tell us about your role at Splash and the team/technology you handle. Splash is the Event Marketing platform that’s powering scaled event programs. We know there’s a growing group of people inside an organization focused on connecting in-person with prospects and customers because the data shows that in-person event experiences drive…

SPR Achieves the AWS Service Delivery Designation for AWS Lambda

This recognizes SPR for its expertise and proven customer success in deploying AWS Lambda SPR, a digital technology consultancy focused on delivering exceptional custom technology and digital experiences for the enterprise, announced that it has achieved the Amazon Web Service (AWS) Service Delivery designation for AWS Lambda. Achieving the AWS Service Delivery designation delineates SPR as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in deploying AWS Lambda.…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Ribbon Showcases Extensive Unified Communications Portfolio at Channel Partners Conference & Expo

Market-leading portfolio demonstrates Ribbon’s commitment to helping Channel Partners deliver differentiated service offerings to the enterprise market Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications solutions, announced that it plans to demonstrate its comprehensive solutions set designed for the channel at the Channel Partner Conference & Exhibition, which is being held at The Venetian & Sands Expo from March 9 – 12, 2020 in Las Vegas. On display will be…

Voximplant Announces Key Enhancements to Enable Call Automation for Any Business in Minutes with Voximplant Kit

New features make superior customer experience accessible through AI-driven Interactive Voice Response Voximplant, an innovator in the Cloud Communication Platform-as-a-Service (CPaaS) market providing customized, serverless solutions, announced significant updates to Smartcalls, now known as Voximplant Kit. This no-code, Artificial Intelligence (AI)-powered solution helps companies build scalable outbound and inbound call campaigns leveraging Interactive Voice Response (IVR) and virtual agent capabilities that reduce…

Phunware Announces New Customer Wins for Application Transactions

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution. Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to…

Google Cloud Unveils Strategy for Telecommunications Industry, Announces New Solutions, Customers, and Partners

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

iQor Enhances its Speech Analytics Platform to Help Deliver Better Customer Experiences

Tech-enabled BPO’s speech analytics platform enhances speech-to-text transcription of calls for more precise data analytics and personalized call center solutions iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, announced the release of its newly enhanced customer speech analytics platform. The cloud-native speech analytics platform now includes full call transcription, or speech-to-text translation, for recorded interactions between a customer and customer service agent.…

HomeToGo Concludes Contact Center Solution Search With Move to Talkdesk

Seamless Integration Through Talkdesk for Salesforce Provides Customer Information to HomeToGo Agents With Automatic Screen Pops to Improve Efficiency, Customer Experience Talkdesk, Inc., the cloud contact center for innovative enterprises, announced HomeToGo selected Talkdesk to power its customer service operations. As the world’s largest vacation rental search engine in a highly competitive and fast-moving marketplace, HomeToGo needed a contact center solution that would enable it to rise above the competition through…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Craver Launches on Clover App Marketplace to Become the First Mobile Order-Ahead Provider Integrated with Loyalty and Rewards

The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement Craver Solutions Inc. announced its integration with the Clover platform from Fiserv, Inc. to become the first integrated mobile ordering and loyalty provider on Clover’s platform. The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement. This integration is available now in the…

Genesys Cloud Now Available on AWS Marketplace

Simplified procurement and administrative processes make it easier for enterprises to access the market-leading cloud customer experience platform from Genesys Genesys, a global leader in cloud customer experience and contact center solutions, announced that Genesys Cloud is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors. The catalog makes it easy for organizations to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Now,…

Akumina and BlueModus Partner to Eliminate Content Redundancy and Improve End User Experience

Akumina, the employee experience platform (EXP) powering personalized digital employee experiences, today announced a partnership with full-service technology agency, BlueModus. Together, Akumina and BlueModus provide customers with a platform-agnostic and content-centric approach to content management that is engaging and compelling to end users. BlueModus customers that want to align content management strategy with internal business processes can use the Akumina EXP to build a customizable front end experience that…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

CROSSMARK Leads Growth Transformation

Latest solution optimizes on-shelf availability to help retailers and CPG manufacturers increase sales, profits and ROI CROSSMARK, a leading sales and marketing services agency, this week hosts its first major thought leadership summit – the Smarter Growth Summit – in Bentonville, Arkansas, to offer a new growth solution for the retail and consumer packaged goods industry that utilizes real-time data and predictive analytics to combat the out-of-stock issues disrupting the industry. Also participating in the summit is…

YRC Worldwide Launches New Industry-centric Sales Verticals

New strategic focus expands key sales verticals, emerging sales markets, and sales team growth YRC Worldwide has announced the next phase of its Enterprise Transformation by expanding its industry-focused sales strategy into three new industry-focused sales verticals. These are: (1) manufacturing, automotive and energy; (2) retail, consumer goods and ecommerce; and (3) healthcare and life sciences. The depth and longevity of YRCW’s expertise in these verticals align with its stated long-term strategy of…

Cover Chooses Twilio Flex to Power its Customer Service Experience

The mobile insurance platform experienced 57% faster response time and an 8% higher resolution rate since making the switch to Twilio Flex Twilio, the leading cloud communications platform, announced that Cover has selected Twilio Flex to power its customer communications. Twilio Flex, a programmable contact center platform, gave Cover the control to build a customized contact center that delivers a differentiated customer and agent user experience. Cover provides a frictionless and personalized insurance buying…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…