Banner Before Header

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories. The program further establishes some of the US and Canada’s top digital marketing agencies as leaders in…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. This enhancement is the latest addition to Persado Analytics, the company’s robust suite of AI and data-driven marketing insights. Today, @Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of data-driven analytics on creative campaign performance Descriptive Insights gives Persado customers unmatched analysis and insights of how specific…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Merkle Releases Its Q4 2018 Digital Marketing Report

Report Cites Steep Growth for Google Shopping Ads, Steady Growth for Amazon, and a Decline for Facebook Ads Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensive report analyzes trends across paid search, organic search, social, display, and Amazon Ads. It also provides insights into the performance of major industry players such as Google, Facebook, Amazon, Bing, Yahoo, and Instagram. To provide additional detail on…

A New Kind Of Affiliate Marketing Management Agency: Vibrant Performance To Focus On The Fin-Tech Space

This New Agency Will Execute Content Marketing Strategy for Startups and Brands Utilizing a Data-Driven Strategy Aragon Advertising announced the launch of its new affiliate marketing management agency Vibrant Performance. Led by CEO Todd Stearn, Vibrant Performance—with a focus primarily in the fin-tech space—will provide mobile app affiliate management and affiliate program management to its brand partners using innovative solutions and a data-driven strategy with the aim of increasing a brand's scale while maintaining…

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Mapp Becomes A Digital Marketing Platform For Marketing Rebels

Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced marketing cloud…

Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE

Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for. I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities. Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…

How to Harness Consumer-Driven Marketing

The success of a brand lies firmly in the hands of the people who matter the most — the consumers. Business 101: the customer is always right — an obvious statement, but in a world dominated by social media coverage and an ever-more skeptical audience, this truth is now determining the future of marketing technology. Consumers have more power than ever to determine how a brand is perceived, for good or ill. Over the past 20 years, I’ve seen the advertising and marketing industries involved in more than a little…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

PERQ Appoints Amy Peck as VP Marketing Cloud Solutions

Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores for PERQ’s Growing Customer Base PERQ, experts in online consumer engagement and behavior, announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

Prediction Series 2019: Interview with Elena Filimonova, SVP, Global Marketing, CGS

Tell us about your journey into Marketing and Technology and how you arrived at CGS. With more than 20 years of B2B technology company experience, I started in Sales and Account Management, and then joined Finance after business school before moving to Marketing. Having worked in different functions provided me with a well-balanced view of the business. I’ve always said that marketing does not exist in isolation. Business strategy always dictates the Marketing strategy. Over the span of my career, I worked for both…

Interview with Tim Minahan, EVP and Chief Marketing Officer, Citrix

"Machines can recognize patterns, analyze things with greater efficiency, and automatically deliver insights that humans can use to make more informed decisions and engage customers in the most optimal way."Tell us about your role and journey into technology. I like to joke that I was in on the cloud before the cloud was cool. In the early days, I led marketing at Procuri, a pure Software-as-a-Service (SaaS) startup that nearly tripled in size in as many years. I was part of the leadership team that converted Ariba, an…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Centriply Creates Common Ground for TV Ad Campaigns, with Data-Driven and Location-Based Audience Buying

Pushing the Envelope of ATV Ad Targeting, Centriply Announces Major Planning Platform Update There are two adages in life "Timing is everything." and "Location, location, location."  The Targeted TV specialist Centriply, announced its new updated martech platform, TangoGEO2.0 taps into both. Creating common ground for media by combining the many layers of TV and digital video impressions. Achieving unmatched scale by using the impact of broadcast, the reach of cable and the performance of OTT/Addressable to support each…

WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman

Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on Television. The Company Is Now Combining with Wunderman to Produce Commercials of the Future Just to give an idea of WPP’s size, it employs 130,000 professionals in 112 countries. Its core areas of operations are spread across diverse geographies and consumer sets. Just a few decades back, when the internet was in its nascent stage and having a mobile phone meant you were extremely rich, the advertising and media industry…