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Influencer Fraud Is a $1.3 Billion Racket, but Companies Can Protect Themselves from Being Scammed

The Lilian Raji Agency Releases “Influencer Fraud: Weeding out the Fakers, Liars and the Delusional,” a Complimentary E-Book with Detailed Guidelines to Help Companies Protect Their Marketing Budgets from Influencer Scammers. Ever since the study, “Brands Whose Instagram Sponsored Posts Had Highest Fake Follower % (>$10k Spend)” was released last year, concern over influencer fraud has dominated headlines.  Professor Roberto Cavazos of the University of Baltimore’s most recent study discovered companies are being…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Libris by PhotoShelter and Greenfly Announce Strategic Partnership at Content Marketing World

Partnership will enable brands to boost social engagement at scale by sharing visual content in real time with influencers Libris by PhotoShelter and Greenfly Inc. announced at Content Marketing World a strategic partnership to empower effortless content sharing across social media. This relationship unites Libris’ digital asset management platform for visual storytelling with Greenfly’s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and…

E-Commerce Leaders, ZonLux Digital, Launch New Marketing Agency to Help Companies Get the Most Out of Amazon’s Platform

ZonLux Digital to Help Brands of All Sizes Sell and Scale on Amazon ZonLux Digital and its founder, Matt Newman, have launched a Service Amazon Marketing Agency. With an extensive portfolio of consumer-facing e-commerce brands in the health, auto and beauty space, the Zonlux Digital team will bring their thorough knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO knowledge to clients at whatever capacity they need to scale. Newman has grown his portfolio to almost $100…

The Real Economic Losses from Influencer Fraud

If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the Millennial fashion brand, Revolve. Valued in its recent IPO at about $1.8 billion, Revolve Group primarily targets Millennials and Generation Z. Revolve claims it spends 70% of their Marketing war chest on 3,500 small, mid- and macro-tiered influencers. In its SEC filing, the company mentioned the word “influencer” no less than 79 times. This Gen Z company is not alone. Amazon has paid the going rate for an…

NoxInfluencer Helps People Use YouTube Channel Stats for Channel Optimization

NoxInfluencer, a free-to-use YouTube analytics tool, is allowing people to view YouTube channel stats, including YouTube earnings and rankings, YouTube video analytics and live subscriber counts. Besides helping YouTubers and social media managers with optimizing and improving their YouTube channels, the analytics tool also helps people view and compare YouTube channel stats. Users of the analytics tool can easily view their YouTube channels' global and country ranks, as well as estimated YouTube…

Marketing to Gen Z

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population. The oldest members of this group are just graduating college and will soon join the corporate working force with expendable income to boot. Making up 25% of the population, building brand loyalty with Gen Zers is imperative to the future success of any brand In order to reach this…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

Canela Media Launches the World’s First Pure Play Multicultural Influencer Solution

Canela Media, a leading digital media technology company, announced the official launch of the first and only influencer solution dedicated and designed specifically to connect brands with multicultural influencers in the US. Canela Media’s predictive technology allows brands to estimate the performance of a campaign prior to launch with 95% accuracy in a brand safe environment. All of Canela Media’s nearly 4,000 US multicultural influencers are checked against the platform’s fraud algorithm to identify and block fake…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…

ALM Announces New Data-driven Audience First Marketing Platform

Joann Kropp, Former VP of Global Data Strategy and Data Solutions at Informa, Joins ALM's Marketing Services Team to Drive Rollout of New Advertising Products ALM is announcing the launch of Audience First, a new advertising platform that targets decision makers and influencers through first-party behavioral and self-reported demographic data and then uses advanced ad technology to drive messages to these audience segments. Audience First is part of ALM's data-driven ad strategy, led by the newly appointed Vice…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bedrock Analytics, TapClicks, FrontdeskAI, SPLICE Software, and Dovetale Bedrock Analytics Delivers Unprecedented Product Innovation, Bulks up Leadership Team Amidst Rapid Revenue Growth Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced that it more than doubled its revenue from January to July of…

Dovetale Launches New Influencer Relationship Management Platform and Crosses 650 Customers Worldwide

Dovetale is Transforming How Marketing Teams Manage Their Influencer Programs Dovetale, a web-based influencer CRM, launches a first-of-its-kind custom database management platform for marketing teams with influencer/creative programs. Since Dovetale launched two years ago, it has become the best search engine in the world for finding influencers and content creators. Today, over 650 marketing teams use the platform, including some of the world's biggest brands and agencies. "The starting point for every influencer…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand. Trust the Data: Four E-Commerce Marketing Tips…

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media Influencers

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio advertising and media agencies, announced the launch of Influencer Bridge, the first of a series of innovative new advertising services. Influencer Bridge is a pay-per-performance advertising platform for influential audio and video content creators on today’s top media channels like podcasts,…

How Podcasting Is Creating a New Type of Influencer

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation

If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed the in-house marketing trend that is upon us. The past year has seen a slew of brands claim back their marketing from outsourced agencies. HP is undergoing a major process of in-housing, and so is the Radisson Hotel Group, citing its bid on in-house marketing as a way to take back control of its target market and the customer journey from…

Influencers Are Winning the Beauty Contest Across Southeast Asia

A New Study from Meltwater Explores How Social Media and Influencers Are Redefining the Way Beauty Shoppers in the Region Discover, Evaluate and Purchase Makeup Move over celebrities; shoppers are increasingly turning to influencers to access beauty trends, looks, content and experiences, as the beauty industry fully embraces the power of influencer marketing. A new report from Meltwater titled ‘Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer’, explores how the industry has…