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Matter Communications Acquires Calypso, a Marketing and Branding Agency in Portsmouth, NH

Strategic Expansion into New Hampshire’s Seacoast Marks Matter’s 7th Office Nationwide Matter Communications — a Brand Elevation Agency specializing in public relations, social media, creative services, and digital marketing — announced its strategic acquisition of Calypso, a Marketing and Branding Agency based in Portsmouth, NH. Calypso has a 20-year history of serving worldwide clients in several high-profile industries, including the energy, finance, and healthcare sectors. Marketing Technology News: Pixalate…

Wpromote Acquires Metric Digital, Enhancing D2C Performance Marketing Offering

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

Webinfinity Expands Its Leadership Team with Business Development and Marketing Executives

Webinfinity announced that Phil Iserino and Elizabeth Chaney have joined the Webinfinity executive team.  Phil will be VP, Business Development overseeing relationships with prospective enterprises looking to expand their revenue through increased engagement with partners, customers or even internal employee teams. Elizabeth will be VP Marketing with a focus on increasing Webinfinity brand understanding and creation of demand for the Webinfinity Engagement Automation Platform. Marketing Technology News: AudioEye Appoints…

COVID-19 Could Be Identified in Minutes via Mobile Technology

Fast testing during viral outbreaks, such as the current COVID-19, could assist to prevent its spread, saving lives and money. What if you had a handheld, battery-powered, real-time polymerase chain reaction (real-time PCR) device to take to the farm, the factory, or any site, that could fast test and relay sample data via an iPhone app - all potentially within 40 minutes. Ubiquitome, a New Zealand company, has developed that device - the Liberty 16. Initial testing of the Liberty16 using COVID-19 sequences validated…

Salesforce Acquires The CMO Club to Unify Marketing Thoughts with B2B Practices

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…

Bringing “Smart Content” Solutions To The Staffing Industry: Mamu Media Merges with Haley Marketing Group

Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mamu Media LLC, a marketing firm specializing in branded content for the staffing industry, has merged its operations with them. Going forward, Mamu Media will operate as a division of Haley Marketing, with a mission to develop "Smart Content" that enables staffing companies to become more connected with employers and job seekers. Marketing…

The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform

75% of users never scroll past the first page of search results which leaves most websites in the dark. Namely, Google uses more than 200 factors to rank pages, making websites' path to the top 10 positions difficult. An increasing number of businesses are turning to SEO experts to increase visibility and outperform their competition in search. TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the top SEO marketing companies that help brands improve their online…

TechBytes with Andrew McCasker, Chief Technology Officer at PreciseTarget

Tell us about the role and team/technology you handle at Precise Target. The team is a mix of data scientists and application developers. The data scientists design models and process billions of records to create consumer taste profiles for 220 million U.S. adults. The application developers create the platform that allows our brand and retail partners to target those new and potential customers and analyze results. How has Retail Tech industry evolved in the last decade or so? Predictive analytics, AI and machine…

Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

The Human Side of Technology: Jobber Brings Home Stevie Award for Customer Service Department of the Year

Award Recognizes Customer Success Department’s Achievements in Helping Small Home Service Businesses Grow Jobber, the leading provider of home service management software, has been named a Silver Stevie winner at the 14th annual Stevie® Awards for Customer Service in the Computer Software – 100 or More Employees category. This international recognition from one of the world’s premier business awards is determined by an independent panel of judges and industry experts. “It’s truly a privilege to be part of their…

Organizations That Have Not Already Transitioned to Revenue Marketing Practices May Not Catch Up – Don’t Be Left Behind

The gap between traditional B2B marketing organizations and modern Revenue Marketing organizations continues to widen. This year marks the turning point, where traditional marketing organizations will have a hard time catching up with Revenue Marketing Practices. What do we know? According to Forrester Research, 75% of B2B buyers prefer to educate themselves on options rather than being bombarded with information. Additionally, 57% of the B2B buying process is completed before the customer actually gets in contact with…

SheerID Expands Identity Marketing Platform with Worldwide Employment Verification

Company also announces the addition of global Age Verification for young adults and seniors, enabling brands to identify and acquire hundreds of consumer tribes around the world SheerID, the identity marketing platform used by hundreds of leading brands, launched Employment Verification today in 191 countries, enabling brands, for the first time, to instantly identify and acquire new customers through corporate partner discounts worldwide. Now brands can confidently and securely identify and reward employees of partner…

Sitecore Names Tom De Ridder as Chief Technology Officer

Appointment will accelerate company's transition to SaaS while ensuring ongoing innovation and growth for Sitecore's core platform Sitecore, the global leader in digital experience management software, has named Tom De Ridder as chief technology officer, reporting to Sitecore chief executive officer, Mark Frost. De Ridder was previously the co-founder and chief technology officer of Stylelabs, where he led the development of the company's cloud-native SaaS solution. In his new role, De Ridder will be chartered with…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.…

Ackroo Acquires WinWin Marketing from Resulto

Ackroo acquires the assets related to Resulto’s hospitality & retail gift card and loyalty platform Ackroo Inc., a loyalty marketing, gift card and payments technology and services provider, and Resulto Développement Web Inc. (“Resulto”), an arms-length digital solution company providing web, inventory and loyalty marketing solutions, are pleased to announce that the two companies have signed a definitive agreement for the Company to acquire all of the assets relating to WinWin Marketing, Resulto’s hospitality and…

Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication on the Bazaarvoice Network

Yotpo customers can now syndicate their reviews and visual user-generated content to world's top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo's…