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Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

inPowered Offers Pay for Performance Sponsored Content Across More than 300 Publishers Globally

The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Data and Creativity: Stronger Together

Sometimes, we forget that people don’t visit websites to look at ads. With unlimited data and tools at our fingertips, we may have, well, lost sight of a fundamental must for online advertisers — creating impactful ads. So, how should we approach programmatic advertising, while keeping a firm hand on the creativity and messaging of a branding campaign? People go online to get entertained or informed, and advertisers have a duty to ensure the online ad content complements that experience, rather than sit at odds with…

Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…

vTime Hires Veteran Gartner Analyst Brian Blau to Lead International Expansion

vTime, a global leader in virtual communication and immersive multi-user experiences, announces an expansion into North America with the hire of notable industry expert Brian Blau, who joins as senior vice president. Located in San Francisco, vTime's newly formed US office will be led by Blau, formerly research vice president at Gartner. Blau joins the executive team to develop strategic partnerships and expansion opportunities, as well as manage and build out the US-based team. Also Read: Global Companies…

The Future Belongs to Honest Products

Futerra and the Consumer Goods Forum Launch the Honest Product Guide, Revealing New Rewards for Product Transparency on Social, Health, Environmental and Safety Issues The Consumer Goods Forum and the global change agency Futerra launch The Honest Product Guide, exploring breakthroughs in what experts and consumers agree is the most important aspect of transparency: the honesty of products themselves. Grounded in new global market research, The Honest Product Guide reveals that global consumers are hungry for more…

WorkWave PestPac Powers Customer Growth with Strategic Marketing Automation Capabilities

Workwave Launches New Marketing Automation Features Within Its End-To-End Solution; Adds Strategic Agency Services WorkWave, a leading provider of software solutions for the field service and last-mile delivery industries, announced its updated marketing automation features within WorkWave PestPac. These updated features provide a more seamless user experience focused on enhanced campaign management, and allows WorkWave PestPac users to create, send and track email marketing campaigns without leaving the platform. The new…

iQIYI CTO Liu Wenfeng: AI is the Key to Maximizing IP Value

Liu Wenfeng, Chief Technology Officer at iQIYI Inc., an innovative market-leading online entertainment service in China, made a keynote speech about the company's innovation in AI at the APOStech 2018 event in Phuket, Thailand. Mr. Liu described the revolutionary potential of AI in maximizing IP value and improving user experience in the entertainment industry. iQIYI uses AI in all areas of its business, including intelligent content creation, production, automatic video tagging, distribution, playback, monetization and…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Outbrain Helps Publishers Win Back Audiences from Facebook and Google Newsfeeds

A New Digital Experience for Publishers, Brands and Users That Transforms Every Page into an Infinite Stream of Discovery While Providing Publishers with a Blank Canvas with Full Editorial Control Outbrain, the world’s leading native advertising platform, announced its launch of SmartFeed, an endless feed of content discovery that allows publishers to customize the user experience, improving both engagement and revenue. Outbrain helps publishers win back audiences from Facebook and Google newsfeeds Continuing its…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

Crimson Hexagon Announces Cutting Edge Reverse Image Search Capability

Allows Market Researchers to Uncover a Full Range of Consumer Sentiment and Reactions to Image-Based Content Crimson Hexagon, the leading provider of AI-Powered Consumer Insights, announces new reverse image search capabilities. The first in the industry to offer this advanced feature, Crimson Hexagon extends its technology leadership in AI and image analytics, allowing analysts to search by picture, instead of text, across Crimson Hexagon’s data library. Results include exact matches, visually similar images, and a full…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…

VainuLabs Builds AI to Read and to Understand What Is Being Said About Companies on the Web

Vainu NER Outperforms Global Benchmarks, Setting New Standards for How AI Can Comprehend Natural Language in a B2B Environment Vainu's mission is to build the most comprehensive database of all the companies in the world. A crucial part of this mission is having the ability to determine when companies are being mentioned in natural language. Named Entity Recognition (NER) is a subset of natural language processing that focuses on understanding when an entity is mentioned in free text. For…

NewVoiceMedia Wins 2018 Communications Solutions Products of the Year Award

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that the NVM Platform has won a TMC Communications Solutions Products of the Year Award. TMC is a global, integrated media company and leading source of news for the communications and technology industries. One of TMC’s most coveted awards, the Communications Solutions Products of the Year Award honors exceptional products and services that facilitate voice, data and video communications that were brought to market or…

Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…

What Type of Content is Best for Lead Generation?

You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that your marketing machine churns out sales-ready buyers. But what kind of content do you need to draw in leads and ensure they convert? First, you need to make sure that your content is accessible to those at the top of the funnel. It’s tempting to use content that you already have, but is it a good fit for lead generation? What does that entail? Avoid Nitty-Gritty Jargon Content at this level should be…

Paradigm Shift: CRM’s $40 Billion/Year Industry Enters E-Commerce Arena

ReadyCloud, a cross-channel e-commerce CRM solution, has just dropped a brand-new report. It gives readers the complete scoop on the biggest paradigm shift in software in years, as the $40 billion/year CRM industry enters e-commerce territory. “The CRM industry has one of the highest adoption rates in software, measured at 24% on the bottom and as much as 90% at the top, with modern CRM solutions gaining the most traction. As this software shifts focus to the $4 trillion/year ecommerce industry, the sky’s the limit,”…