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TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…

TechBytes with Collin Holmes, Founder and CEO at Chatmeter

How have customer sentiments evolved in the last two years? In the last two years, customer sentiment, and the analysis of it has evolved dramatically. Traditionally, a company may have conducted surveys and analyzed the feedback to gauge customer’s feelings towards the brand. This is not only time consuming, but it also provides the feedback of a very small subset of the customer base, as only ~5-15% of people take the time to respond to a survey. Those who do respond often feel extremely passionate about the brand…

Cofense Report Reveals Weaknesses in Secure Email Gateways, Illustrates Critical Role of Human Intelligence in Phishing Defense

2019 Phishing Threats and Malware Review Highlights the Latest Evolutions to Threat Actor Campaigns and Enhanced Capacity for Malware to Evade Perimeter Controls and Penetrate User Inboxes Cofense, the global leader in intelligent phishing defense solutions, released the findings of their report, "2019 Phishing Threats and Malware Review", which reveals key insights about how threat actors are evolving phishing campaigns, and provides direction to everyone from network defenders to CISO's on how to prepare for the…

Baidu’s Mobile Reach Expanded to 1.1 Billion Monthly Active Devices in March 2019

 Baidu, Inc.  ("Baidu" or the "Company"), the leading Chinese language Internet search provider, announced its unaudited financial results for the first quarter ended March 31, 2019. "Baidu's mobile foundation continues to strengthen with search-powered AI, and our new AI businesses are making strong progress. In March, Baidu's mobile reach expanded to 1.1 billion monthly active devices, while DuerOS voice assistant installed base reached 275 million devices and generated 2.37 billion monthly voice queries. We are…

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

MarTech Interview with Christian Sauer, Founder, Webtrekk

"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything relevant for their daily business." Tell us about your role and journey into Marketing Technology. And what inspired you to start Webtrekk? I initially gained my first professional experience in the banking and consulting sector, before I founded an edutainment website for children in the year 2000. But as a business economist my biggest interest always lay in the field of economy trends. With the…

MuleSoft Sets New Standard for Successful API Strategies With Next Major Release of Anypoint Platform

New Release-Featuring API Community Manager-Enables Organizations to Build a Thriving Ecosystem of Developers and Partners, Co-Creating Value in the API Economy MuleSoft, provider of the leading platform for building application networks, announced the next major release of Anypoint Platform with the launch of Anypoint API Community Manager and other significant advancements across the platform. API Community Manager uniquely combines a full-featured API portal and industry-leading digital experience capabilities,…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled out new transactional and behavioral targeting features that greatly enhance its platform's segmentation capabilities. These improvements enable AB Tasty users to create more relevant and sophisticated website personalization scenarios, for faster ROI and an overall better…

eyeo’s Investment in the UK-Based AI Startup Ensures the Further Development of Its News-Rating Extension “Trusted News”

eyeo GmbH, the company behind Adblock Plus, announced an investment and partnership with Factmata. As part of the investment, Factmata will take over further development of eyeo’s Trusted News browser extension. It will alert users to hate speech, racism, sexism, bias, sensationalism, one-sidedness or deceptiveness in news articles, using Factmata’s proprietary language-analysis algorithms. This investment furthers Factmata's commitment to a quality media ecosystem. The Trusted News extension was first released in beta in…

The Inseparable State of Social Media and Shopping

"The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full advantage." Far from the days when it was a channel to simply connect and mingle with friends, social media has now become intrinsically tied to marketing and sales strategies. From awareness to conversion, social media plays a key role throughout the entire shopping journey. The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

5-Hour Energy Shots Influencer Campaign’s Return on AD Spend Is More Than Six Times Higher Than Average Social Media Food Campaigns IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Influential, a leading artificial intelligence influencer technology, Social Intelligence firm and IBM Watson developer partner, announced the results of a third-party study by IRI on behalf of Living Essentials LLC, the makers of 5-hour ENERGY® shots, that proves the power of using social…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

Quality Data Equals Truth Sets, and Nothing Less

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in US grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing. AI is enabling companies to better understand how consumers…

Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking

New Version of Software Allows Banks to Easily Integrate Third Party Apps and Services for Enhanced Customer Experience, While Leading-Edge Security Protects Consumer Data Across All Touchpoints Unisys Corporation announced the availability of the latest version of its Unisys Elevate omnichannel banking software platform, which enables banks to adopt an open banking approach to deliver an unrivaled customer experience. Open banking allows financial institutions to share data with other organizations and easily access…

New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought a Product Based on an Influencer Recommendation From the furore surrounding the Fyre Festival debacle to the introduction of new rules around social media paid-for posts, influencers have dominated the headlines recently, yet new research suggests the scale and impact of influencer adoption is overestimated. The ‘The Retail Social Proof Barometer’ by Fresh Relevance, the real-time personalisation…

Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)

Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value to their online profile. Internet marketing agency, fishbat, shares several creative ways business owners and managers can use Instagram Stories to showcase their company. Advertise Different Product Categories or Collections. Retailers or brands can group their Instagram Story Highlights according to different product categories or collections. For example, apparel companies can make…

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control. The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it…