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Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Audience Management Platform Leadspace Raises $21 Million Series C Funding to Drive AI-Enabled MarTech Transformation

Series C funding for Leadspace was led by Arrowroot Capital and JVP to support continued AI product leadership and customer growth in the US, and Israel World's leading B2B audience management platform for marketing and sales, Leadspace has raised $21 million in Series C funding, led by Arrowroot Capital and existing investor Jerusalem Venture Partners (JVP). As B2B organizations increasingly use big data and AI to drive more targeted relevant engagement and faster growth, Leadspace's latest funding round would drive…

Tailor Direct-Marketing Efforts and Up Consumer Engagement with Mobile Marketing

Heard the one about the digital business that turned its back on conventional marketing and trebled engagement rates with their customers as a result? If you’re in mobile - to any extent - you should probably pay attention. Icelolly.com, a fast-growing UK-based travel comparison site, has put big data to good use, delivered the kind of mobile experience that users expect, and seen plenty of benefits from that approach. Setting The Scene I recently spoke to Darren Kunar, CRM Communications Manager with icelolly.com - the…

Swrve Introduces Intent Engine With Support for Real-Time Audience Profiling

Real-time Intent Represents Major Step Forward in Empowering Organizations to Deliver Meaningful, Effective One-to-One Customer Communications Swrve, the leading Customer Interaction Platform, announced the general availability of its Intent Engine, delivering comprehensive, real-time, behavioral insight relating to every customer or prospect, and supporting more effective communications as a result. With the Intent Engine, Swrve customers can read and target consumer intent and propensity, meaning the interactions these…

Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

Partnership Unlocks Granular Location-Centric Audience Emotion Insights for Biggest Brands in Music, Sports, Retail, Travel and Conferences While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports,…

Lionbridge to Present Best Practices for Global Customer Engagement at Sitecore Symposium 2017

Lionbridge And Its Clients Offer Insights On Managing Multilingual Content At Scale  Lionbridge Technologies, Inc, one of the most trusted global digital communications companies, announced it will present best practices for global customer engagement at the Sitecore Symposium 2017 in Las Vegas. Lionbridge's Senior Director of Global Offerings Arnie Koh will deliver a presentation entitled 'Driving Global Customer Experiences Through Language' on October 17 starting at 2:40 pm. PT. Lionbridge is a platinum sponsor of…

ON24 Calls on European Marketers to Redefine Engagement for the Modern Buyer at the First-Ever Webinar World London

ON24 Convenes Europe's Most Innovative Marketers To Discuss Data-Driven Engagement Marketing Strategies That Build Customer Relationships And Drive Company Revenue According to Forrester, 74% of today's business buyers research online before ever talking to sales. In the era of the self-educated buyer, it's imperative for marketers to develop engaging experiences that go beyond the superficial click and form a human connection. With over 750 European marketers registered for the inaugural Webinar World…

Marketo Unveils ContentAI to Strengthen the AI-Powered Engagement Economy

Solution Built For Marketers Personalizes Cross-Channel Content At Scale For Better Customer Engagement Marketo, the leading provider of engagement marketing software and solutions, has announced Marketo ContentAI™, an artificial intelligence-powered solution that engages each customer with the most relevant content across channels. In addition, the solution uniquely predicts the content most likely to convert each audience segment, helping marketers develop data-driven content marketing plans. This announcement…

Viafoura Releases Next Generation Audience Development Platform for Media Companies

Enhanced Solution Empowers Media Brands To Drive Subscriber Rates And Online Engagement, Demonstrating Competitive Value To Advertisers Viafoura, a leader in engagement, commenting and moderation tools, has announced the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market…

Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

“Social media is a database that can help marketers understand their target audience”

"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the co-founder and CEO of Socedo. At Socedo, our mission is to help B2B marketers better engage and communicate with their audiences by leveraging intent data from the social web. I’ve been in the social media marketing space for 10 years. My journey as an entrepreneur started out when I was a…

Leadspace Introduces AI-Powered B2B Audience Management Platform to Boost ABM Campaigns

To help marketers crack the puzzle of engaging B2B customers more effectively, Leadspace announced the launch of world’s first B2B Audience Management Platform in the martech industry. The Audience Management Platform leverages Artificial Intelligence (AI) capabilities to derive meaningful insights on how to engage customers and prospects for effective conversion. The AI platform combines the power of Audience Discovery, Data Management, and Predictive Modeling within the single technology solution. "We've built a smart…

Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…

Interview with David Fortino, SVP of Audience and Product – NetLine Corporation

David Fortino SVP of Audience and Product - NetLine Corporation "Be yourself. Never doubt the importance of staying true to your gut. The mind wavers."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I currently head-up Audience & Product for NetLine. This encompasses all client facing and publisher facing products. Content Strategy for the business is also running out of my team. So yes, lots of great work being put out by some amazing people. We’re a small but crafty…

Latest Snaplytics Report Offers Unique Insights on Snapchat Engagement Metrics

Snaplytics, the foremost analytics and marketing platform for social media insights, has released the most comprehensive survey on Snapchat data. The Snaplytics report combines insights from 500 brands with 24,000+ Snapchat stories and 217,000 Snaps. The purpose of the report is to enable organizations with powerful analytics on how to leverage Snapchat to improve audience reach and engagement at a more “eye level”.  “Snapchat is unique because it allows businesses to connect with people in the moment and offer a different…

CMOs Own Initiatives in Customer Experience; Focus Sharply Moving Towards No-Screen Engagement

The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report titled, “The path to 2020: Marketers seize the customer experience” explores how CMOs are aligning their direct action to magnify brand equity through personalized CX. One of the most startling outcomes of the report is the…

OpenWeb Introduces Community Feed for Publishers

OpenWeb, a leading audience engagement and conversation platform is launching Community Feed, enabling publishers to harness the power of social media on their own sites. The new platform brings together quality conversations, relevant content, and user posts in a safe and immersive environment. With the new product, users can stay longer and engage more, creating increased value for publishers. Marketing Technology News: CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange…

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

Spot.IM is Now OpenWeb

The company introduced a suite of new solutions to increase the quality of conversations across its vast network of 700+ publisher communities Spot.IM, a leading audience engagement and commenting platform for 700+ publishers including Huffington Post, TechCrunch, Salon, Rolling Stone, and Fox News announced it has changed its name to OpenWeb. The new name represents the company's evolution from a location-based messaging service to an end-to-end solution for hosting quality conversations on the open web. Marketing…

Cloudinary’s 2020 State of Visual Media Report Reveals Untapped Opportunity to Profit From ‘Dark Social’ Peer Referrals

Report finds adding images and videos to link previews in messaging apps like iMessage, Slack and WhatsApp significantly improve audience engagement and conversion Cloudinary, the media management platform for many of the world’s top brands, today announced its second annual State of Visual Media report. This year’s data reveals an online universe rapidly expanding by geography, device, browser type and other factors. Crucially, with the continued rise of messaging apps like Slack, WhatsApp and WeChat comes growth in…