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TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile. “As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and…

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience  Ineffective social media advertising practices could prove to be detrimental to brand health and demotivate the best influencer marketing agencies. According to a recent Sprout Social report1 on the best practices in social media advertising, a significant percentage of social media consumers are disinterested in social media ads. In fact, the social media marketing software company found that there is a…

Fullscreen Hires Mary Murcko as New Sales Leader

Mary Murcko, a Veteran of Digital Marketing & Advertising, Will Help Increase Sales Fullscreen, a global leader in social-first entertainment and branded content, announced the appointment of Mary Murcko as SVP, Partnerships & Revenue. Mary brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. In her new role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service…

IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer

Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel Harrison as Chief Revenue Officer. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s…

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…

RedPoint Global Unveils RedPoint Accelerator™ For Retail

The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their data and create a single customer view, while engaging with customers across digital and traditional touch points. RedPoint Accelerator is the only…

Looker Debuts in Gartner Magic Quadrant for Analytics and BI Platforms

At the Gartner Peer Insights Website, Looker Was Rated 4.6 out of 5 in the BI and Analytics Platforms Market, Based on 51 Ratings as of 26 February 2018 Looker, a leading marketing data platform company, has made an entry into the 2018 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This is the first year Looker has appeared in this Gartner Magic Quadrant, which evaluates vendors based on their completeness of vision and ability to execute. Currently, Looker is recognized as a complete data…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace

Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing Solutions to Scale Ad Creative  ConsumerAcquisition, a Facebook Marketing Partner offering the world’s first end-to-end user acquisition platform, announced that Shutterstock’s library of over 180 million images and videos will now be available through its Creative Marketplace. Now, advertisers can access Shutterstock’s content through a unified marketplace and tap into…

Want To Combat Facebook’s News Feed Changes? Read ListenFirst’s State of Social TV Report

Tv Social Branded Content up 30%, Facebook Organic Reach down 40% for Media Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, recently released its State of Social TV report with key insights into Facebook's organic reach, how consumers are engaging with TV properties on social media, audience make-up of consumers engaging with TV properties, and the rise of social branded content as a new advertising opportunity. ListenFirst's report reveals that in 2017 Instagram took over…

video intelligence Launches Contextual Video Platform

New Platform Will Enable Media Publishers To Instantly Deliver Relevant Content And Advertising video intelligence (vi) has announced the UK launch of vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in. Publishers can use vi stories to embed a native video player on their platform that matches the look, style, and design of their app or website. A natural language machine…

Interview with Mark Bembridge, CEO, Smartology

"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at Smartology and how you got here. What inspired you to join an AdTech company? Working on semantic recognition platforms, as far back as 2004, was a formative period. The technology was new, but for those of us closely associated with it, the opportunities that opened up were really…

Context Is King: The Rise of Contextual Advertising in 2018

One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. And while most consumers ignore ads, there’s actually an effective method that can help capture their attention: contextual advertising. At its core, contextual advertising is an efficient way to deliver advertisements that are directly correlated with the content the consumer is enjoying. Contextual advertising is more personalized than traditional display, since the…

Why Local Search Is the Real Winner on Super Bowl Sunday

The Super Bowl is the biggest sporting event of the year - last year, 111.3 million viewers tuned in, making Super Bowl LI the fifth most-watched TV broadcast in history. But for local franchises and brick-and-mortar businesses in Minneapolis, the Super Bowl is the biggest weekend of the year to potentially increase advertising spending in order to maximize in-store traffic among the big game’s attendees. While the event draws millions of dollars for local businesses of its host city, it also has an economic impact on online…

Sharethrough For Publishers Supply Side Platform Passes Major Milestone

Representing 4x Growth Inside 18 Months, Publishers like VICE and CNN International Are Using Sharethrough For Publishers to Empower Their Sales Teams to Increase Native Ad Investments and Boost Ad Revenue Sharethrough, the industry's leading native supply-side platform, announced that its Sharethrough for Publishers (SFP) product is now being used by publishers to power more than 1 billion direct sold monthly native ad impressions, cementing its status as the most popular native supply-side platform in the industry.…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

Shutterstock Celebrates Over 1 Billion Image, Video and Music Licenses Sold

To Mark This Milestone, Shutterstock Rang the Closing Bell at the New York Stock Exchange Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools, and services, announced that it has licensed more than 1 billion royalty free images, videos and music tracks across all of its businesses. Shutterstock was founded in 2003 and this milestone reflects licenses granted over the past 14 years. Shutterstock's library now offers more than 170 million commercial images, 40…

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of directors. Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM. “Rob is a digital advertising pioneer who we are…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…

YOYOW Releases New Version of Whitepaper, Listed on Bitfinex

YOYOW, Which Stands for You Own Your Own Words, Is a Blockchain-Based Network Aiming to Quantify Contribution and Give Rewards to Participants in the Content Producing Sector YOYOW, a blockchain based content rewards network, released a new version of a whitepaper, revealing the latest updates and changes to their network. The company aspires to become China's first public blockchain for content platforms. They also plan to expand their reach to a global market by leveraging their new ability to enable third-party…