Banner Before Header

NetApp Architects Application-Integrated Data Management for Kubernetes with Project Astra

NetApp introduces vision for enterprise-class data services for stateful, cloud-native applications with any Kubernetes distribution on any cloud NetApp, the leader in cloud data services, introduced Project Astra, a vision for a software-defined platform that is currently in development with the Kubernetes community. Project Astra will deliver the industry's most robust, easy-to-consume, enterprise-class storage and data services platform for Kubernetes that enables both application and data portability for stateful…

Westwin Research Shows International Consumer Behavior Changes as a Result of Covid-19

To better understand the effects of Covid-19 on consumer behavior, leading tech driven cross-border marketing company, Westwin, has conducted new and extensive research on global search traffic data and consumers from US, UK, Australia, Japan and Russia. Taking an international perspective, the observable changes can be categorized into three main areas: what people are buying, what people are doing during quarantine and where people are looking for information. Hot Products - What are people buying? The changes in…

Older Consumers Conduct Significant Portions of Daily Life Online, Just Like Younger Ones, Finds New Survey by Boston Digital

Age Group Behaviors are More Similar Than Not in Today’s “Impulse Generation” – Even Before COVID 19 Boston Digital, a leading digital marketing agency, announced results of a new survey, “How Consumer Age Impacts Mobile Behavior.” Conducted prior to the US-wide surge of COVID 19, it found that online habits of older consumers are strikingly similar to younger generations: 60% of Generation Z and 59% of Boomers making online purchases often or very often; social media and shopping are everyone’s top choices for mobile…

IDC Publishes Future of Customers and Consumers Framework to Guide Enterprises Toward EmpathyAtScale

In today's technology-driven world, customers and consumers have made the experience they receive from a brand a crucial aspect of any engagement or customer journey. Brands will be competing for customers and loyalty based increasingly upon the experience the customer receives, not just the product they buy. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Customers and Consumers (FOCC) framework. Marketing Technology News: Questionmark Releases Discounted…

Arm Treasure Data Launches New CDP Capabilities and Unlocks Value for Customers

Linden Lab improves marketing ROI by 300% using personalization features from Arm Treasure Data CDP Arm Treasure Data CDP enables Anheuser-Busch InBev to build detailed customer profiles to increase marketing conversion New orchestration tools, security and admin features and 20 new integrations Arm Treasure Data introduced new product capabilities for its Customer Data Platform (CDP) that better empower global companies, such as Linden Lab® and Anheuser-Busch InBev (AB InBev), to navigate the increasing…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

CCPA and Future Data Regulation Compliance

Just a couple of months have passed since the new year and we’ve already begun to see companies, such as Lyft, fail to disclose what data they’re collecting on their customers–resulting in noncompliance with the California Consumer Privacy Act (CCPA) that went effect on January 1. The new state law comes hot on the heels of similar consumer data regulations in Europe, implemented in 2018 via the General Data Protection Regulation (GDPR), and additional regulations are sure to be levied this year in 2020. While true CCPA…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

Audiens Bolsters Its Innovative Customer Data Platform with $8 Million Strategic Investment from Tech Giant NHN

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

TechBytes with David Bloch, Data Science Evangelist at Domino Data Lab

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

CCPA Insights Series Part 2: A New Era in Internet Data Monitoring Begins in the US

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option. This can be accomplished through the preference center. Once a consumer does choose to opt-out or opt-down, the organization must honor the request for a minimum of 12 months before seeking additional permissions from the consumer to sell their personal data. The opt-down approach is…

Bazaarvoice Report: High Expectations for E-commerce, as Consumers Demand Authenticity, Connection, and Trust

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

Ondot’s The Harris Poll Reveals Consumers Open to Receiving Financial Services from Tech Companies

Desire to engage with tech companies is high despite concerns that they are not transparent in how they use consumer data Ondot Systems, the digital card services platform for credit and debit issuers, recently commissioned a survey by The Harris Poll to gauge how much trust consumers have in technology companies like Google, Amazon, Apple and Facebook, to provide financial services. According to the survey, 64 percent of Americans would consider purchasing or applying for financial products from a technology company…

The Five Key Ways Big Data Can Help Online Retailers

Playing in the online retail industry is increasingly difficult. Margins are becoming tighter, while the massive influx of newcomers further saturates a market that is already filled to the brim with established competitors. In an age in which data has evolved into a hyper-valuable commodity, the so-called “new oil,” businesses are turning to Big Data to keep pushing forward. Many companies are finding more and more value in data. How? By analyzing it in myriad new ways, by visualizing it for patterns and trends, and by…

Toluna Offers Real-Time Insights into Online Consumer Behavior in China

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…

Neustar Introduces Services Aimed at Fulfilling Stringent Consumer Privacy Compliance Standards

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV Accelerates

Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s largest ad-supported video on demand (AVOD) service, is partnering with TransUnion  to enhance the way consumers engage and interact with content platforms. The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more enriched view of individuals…

Arrivalist Announces Travel Industry’s First and Only Daily Measure of Consumer Travel Patterns

The Daily Travel Index measures nationwide drive market trends so that marketers can monitor recovery of travel demand throughout the United States Arrivalist, the leading location intelligence platform in the travel industry, unveiled a day-by-day index measuring the volume of vehicle trips taken by U.S. travelers. Dubbed the Daily Travel Index, it is a free, publicly available tool on the company's website designed to give travel industry leaders the most up-to-date data possible to make informed decisions in this…

Massive Consumer Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries

A Survey of 5,000 Consumers via Resonate’s Intelligence Platform Provides an Unprecedented Look at How Buying and Decision-Making Is Changing Resonate, the leading provider of A.I.-driven marketing data and intelligence, unveiled the findings of a flash survey of 5,000 consumers that provides unprecedented insights into how the ongoing COVID-19 outbreak is fundamentally changing the buying habits and sentiments of American consumers. The Resonate Coronavirus Connected Flash study -- the largest, most comprehensive of its…

How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…