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Market Basket Analysis: Increasing Sales and Improving ROI by Optimizing Campaigns and Promotions

A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. #Marketbasket analysis solutions assist companies to optimize their in-store operations based on the customers’ buying patterns and increase sales: https://goo.gl/Fs2uHz At present, retailers are facing immense pressures due to the expansion of e-commerce, especially when it comes to bigwigs…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

Squelch Announces Availability on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Customer Support and Success Agents Receive Actionable Intelligence, at the Moment They Need It, from a Variety of Previously Unknown or Underutilized Sources, All Without Leaving Familiar UI Squelch, Inc., provider of a customer experience optimization solution that empowers customer support and success professionals with the knowledge and resources to delight customers, announced availability of the Squelch app on Salesforce AppExchange. Customer-facing agents working within Salesforce will benefit from the integration…

Does Your Website Really Need a Chatbot?

A chatbot is a piece of computer software developed for the purpose of conducting a conversation in a natural language with human users. Chatbots vary in complexity from simple programs that work like “choose your own adventure” books, to sophisticated systems driven by AI under the hood. There are two basic approaches to creating a chatbot. One of them is to program them from scratch in a language such as Python, possibly in conjunction with a bot development framework such as the Microsoft Bot Framework. The other is to…

Weave Raises $37.5M Series C Growth Round Led by Lead Edge Capital

Funding Will Allow Silicon Slopes-Based Company to Expand Their Customer Experience Management Platform Weave, a customer experience management (CXM) platform, announced it has completed a $37.5 million Series C funding round led by growth equity firm Lead Edge Capital, with participation from existing investors Bessemer Venture Partners, Catalyst Investors, Crosslink Capital and Pelion Venture Partners. With the new funding, Weave plans to accelerate its explosive growth in the marketplace and will double its…

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

Nearly Two-Thirds of Businesses Say They Actively Implement Feedback From Mobile App Reviews

User Reviews Are Essential to Creating a Desirable Mobile App, and Companies Use a Variety of Channels to Gather These Reviews, According to a Survey of 301 App Developers and Marketers Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to a new survey by The Manifest, a business news and how-to website. Meanwhile, 25% read reviews and only sometimes implement feedback, and just 10% read reviews and never implement feedback. The Manifest surveyed 301…

Pega Receives Highest Scores in Three of Four Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center…

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it received the highest scores in three of the four analyzed use cases in Gartner's 2018 Critical Capabilities for the CRM Customer Engagement Center  report. Pega ranked highest in the global, business-to-business, and complex processes use case categories and placed third in the business-to-consumer use case. Gartner evaluated 13 CRM vendors as part of the Critical Capabilities report — a companion…

Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement 7X and Revenue 3X

Report Analyzes 3.8 Billion Marketing Interactions to Demonstrate the ROI of AI-Powered Marketing Blueshift, the leading AI-Powered Customer Data Platform, announced the results of the first ever benchmark report analyzing the impact of AI-powered marketing campaigns. The study found that AI-powered campaigns increase customer engagement 7X and revenue 3X. While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing…

Social Beat Launches ’22 Languages’ Platform

By 2021, 9 out of 10 Internet users in India will be an Indian language user. Without a strong vernacular marketing strategy, brands will be unable to tap into the limitless potential of India's next billion Internet users. In light of the growing importance of a multilingual approach, Social Beat is excited to announce the launch of its new platform, 22 Languages . Suneil Chawla, Co Founder, Social Beat spoke during the launch, "Through our innovative platform, brands can create content in multiple languages that resonates…

New Research Finds Only 12.5% of US Consumers Actually Hate Chatbots

When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents considered their last customer experience positive – although they note there is still room for improvement on the margins. While high-profile customer service blunders by major companies gobble media attention, new research from Genesys  challenges the notion that companies aren't in touch…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Blueshift Named A Cool Vendor In “AI For Marketing” By Gartner

Leading Analyst Firm Recognizes Blueshift's Innovation in AI-Driven Multichannel Marketing Blueshift, the AI-First Platform for Cross-Channel Marketers announced that it has been named a "Cool Vendor" based on the October 1, 2018 report titled, "Cool Vendors in AI for Marketing" by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom at Gartner, Inc. This is Gartner's first ever Cool Vendors report evaluating interesting, new and innovative vendors, products and services in AI for marketing. Gartner's report…

Consumer Privacy and Security Fuels Record Bookings for Janrain

Leading CIAM Provider Celebrates 69% Year-over-Year Bookings Growth During First Half of 2018 Driven by Needs Around Privacy Regulations and Security Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it has achieved 69% year-over-year bookings growth during the first half of 2018. Gartner recently predicted growing security and privacy concerns will bring worldwide spending on information security to $124 billion in 2019, which directly contributes to accelerated…

OneTrust Unveils OneTrust 4.0 – The World’s Most Intelligent and Automated Privacy Management Platform

New Features Include Vendor Risk Management, Incident and Breach Management, Intelligent Visuals for Data Mapping, Consent Analytics, Targeted Data Discovery and Automated Data Subject Requests Today at PrivacyTech, the leading event for privacy technology, OneTrust announced new updates to its privacy management and marketing compliance software: OneTrust 4.0. In the largest update to the platform of the year, OneTrust 4.0 will bring new features and improvements across the comprehensive suite of OneTrust products and…

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

How Personal Is Too Personal? New Study from LoopMe Has Marketers Weighing in on Hyper-Personalization

A recent survey by LoopMe revealed new insights around data usage in marketing. According to the research, one third of marketers believe the use of a customers' own pictures tops the "most important to avoid" list when personalizing ad creatives. The findings form part of LoopMe's wider research into personalization, data usage and the value of data. Stephen Upstone, CEO of LoopMe, said: "Personalization can benefit consumers if done correctly – through a sensible combination of personalized creative and delivery. For…