Kaltura Introduces Industry’s Most Advanced Video Analytics Platform To Drive Actionable Business Insights from Video Data

Kaltura Video Analytics provides its Enterprise and Education customers highest level of data granularity around viewing and engagement and content creation, as well as actionable insights Kaltura, the leading video technology provider, has announced the launch of new advanced video analytics for its video platform, serving Kaltura’s Enterprise and Education customers, with a focus on new viewing, engagement and creation dimensions with detailed dashboards with actionable insights on audience engagement. Analytics is a…

Why Gamification Doesn’t Work in B2B Customer Support

If you have ever worked in or been connected to the Customer Support industry, you might be familiar with contact center “contests” or “games” to drive increased performance. For example, the customer service representative that resolves the most tickets will be entered into a drawing for an iPad or some type of gift card at the end of the month. Gamification is commonly used to improve user engagement, organizational productivity, learning, and employee recruitment. When Gamification works in Customer Support In B2C…

Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso's Video AI-Driven User-Level TV Viewing Data and Undertone's Publisher Platform and Breakthrough Digital Ad Creative Perion Network Ltd. announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, and Alphonso, the leading TV data company that is relied on by marketers, agencies and broadcasters for mission-critical metrics, are partnering to bring together Undertone’s…

Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content Comscore, Inc. announced the launch of  Video Metrix Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. With this launch, Comscore offers enhanced mobile video reporting for YouTube and its Partner…

Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

Vonage Reinforces Its Position as Innovator in Programmable Business Communications With Strategic Partnership With Sendinblue

Alliance yields new email API and marketing platform, strengthens Vonage's fully integrated business communications offering via Nexmo APIs, and makes Vonage the sole SMS provider for Sendinblue Vonage, a global business cloud communications leader, has partnered with Sendinblue, a leading provider of cloud-based email marketing and marketing automation technology, to deliver a rich email communications offering to customers via Nexmo, the Vonage API Platform. With this partnership, Nexmo is also now the sole SMS provider…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

NetLine Launches a No-Cost Tool to Access B2B Content Consumption Data

Audience Explorer Is the New, Exclusive Search Tool Aimed at Helping Marketers Analyze B2B Content Consumption and Buyer Engagement in Real Time NetLine possesses the largest repository of content consumption insights on the B2B web. Through over 15,000 web properties and hundreds of thousands of leads processed monthly, NetLine is uniquely positioned to provide marketers with immediate, actionable insights on the content consumption behavior of professionals across the network. Harnessing the value and scale of this…

Loyalty Programs in an Omnichannel World

More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all channels—web, mobile, and within a physical store – and they want the perks of their loyalty programs no matter the shopping experience they choose. A recent survey from Boston Retail Partners found that 87 percent of consumers are interested in a personalized and consistent experience across channels. By now, most retailers and brands are on board with loyalty programs and even have a…

MarTech Interview with Jonathan Lacoste, Co-Founder and CEO at Jebbit

" When consumers are offered something of value in return for their information, they are more willing to share their data with marketers. " What is Jebbit and how does it help marketers better understand people’s needs? Jebbit is a new type of Marketing Technology, called a Declared Data platform. Given how important relevant or personalized experiences are to consumers, yet the apprehension they have around brands collecting any and all data on them, the Jebbit platform gives consumers the ability to share the data they…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Showpad Secures $70 Million in Series D Funding

Investment Will Accelerate Global Expansion and Drive Continued Platform Innovation by the World's Largest Sales Enablement Software Provider Showpad, the leading sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal. The investment will fuel Showpad's continued global…

Comscore and MediaScience Announce Strategic Partnership for Industry Thought Leadership Studies on Cross-Platform Advertising

New Partnership Will Generate Insights on the Importance of Accurate Cross-Platform Measurement Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform…

Tokio Marine & Nichido Selects Salesforce to Exceed Customer Expectations at Every Touchpoint

Leading Insurance Provider in Japan Deploys Salesforce to Support Its 50,000 Insurance Agencies and One Million Insurance Agents Salesforce, the global leader in CRM, announced that Tokio Marine & Nichido Fire Insurance Co., Ltd.—one of the largest property and casualty insurance providers in Japan—selected Salesforce to unify every customer touchpoint across its corporate and sales, call centers, insurance agencies and marketing divisions onto a single CRM platform. With Salesforce, Tokio Marine & Nichido will…

WebEngage Partners with Kenscio’s Email Management Solution

WebEngage Expands Its Burgeoning Partner Portfolio With the Inclusion of Kenscio's Email Infrastructure & Deliverability Management Solution Intelligent retention marketing platform WebEngage announced an expansion of their ESP portfolio via a strategic partnership with Kenscio Digital Marketing. WebEngage is a cloud-based Marketing Automation solution that offers cross-channel user engagement via Email, SMS, Mobile and Web Push, In-App Messages, and Web Messages, IVR & Facebook. The email medium has been a…

RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events pose a number of challenges for event directors. With over 2,500 sessions, recommendations become the key to improving the attendee journey and maximizing engagement. The Recommendations Bot is designed to address those challenges by providing a more personalized attendee experience — a truly game-changing feature for the industry. The RainFocus…

Reflektion Introduces Breakthrough Analytics Capabilities

New analytics capabilities in Reflektion empower eCommerce retailers with new insights to accelerate revenue growth and elevate personalized customer engagement Reflektion, the world’s leading AI-powered personalization platform for the retail industry, unveiled enhanced analytics capabilities to the Reflektion Customer Engagement Platform that empower eCommerce retailers to uncover new shopper insights that lead to untapped revenue growth opportunities. As the retail landscape becomes more competitive, merchants are…

Conagra Brands Puts Consumers at the Center of its Business Transformation with Salesforce

Maker of brands such as Marie Callender's, Birds Eye and Healthy Choice unifies its sales, service and marketing on Salesforce to get a 360-degree consumer view Salesforce, the global leader in CRM, announced that Conagra Brands, Inc.—one of North America's leading branded food companies—is using Salesforce to enable real-time, integrated customer engagement and put its consumers at the center of its business transformation. Conagra has a rich, 100-year heritage of making great food. Today, Conagra is a branded food…