UrSafe Announces “Follow Me,” the Only Geo-Location Feature Fully Integrated Into Hands-Free, Voice-Activated Personal Safety…

Groundbreaking Personal Safety & Security Technology Meets Wide-Ranging Security and Daily Life Needs That Gives You Peace of Mind Without Selling Your Personal Data UrSafe, a next-generation personal safety and global security company, announced the release of its "Follow Me" feature, the only geo-location service on the market fully integrated with a hands-free, voice-activated personal safety system that identifies your specific location and follows your movement, from the beginning of your journey to the end.…

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

4 Evolving Technologies That Are Empowering Chatbots

Chatbots are already transforming industries across the board—and they’re only going to become more impactful as technology evolves. A chatbot is a piece of software that can communicate with users in a back-and-forth, conversational way. All kinds of different businesses and organizations are starting to use them because they can: Automate and scale routine support functions Provide education and information in a friendly, digestible style Guide shoppers to boost e-commerce sales Generate and qualify leads…

Cyara CX Assurance Platform Delivers 283 Percent ROI Within Three Years

Contact Centers That Implement Cyara CX Assurance Platform Can Experience Significant Value: Dramatically Reduced sev1 Errors, Recapturing 80 Percent of Abandoned Callers, and Recaptured Value From Repurposing 10 Percent of Agents Cyara, provider of the leading Automated CX Assurance platform, has released the findings of Forrester’s Total Economic Impact™ (TEI) of Cyara, a commissioned study conducted by Forrester Consulting on behalf of Cyara. The study revealed that organizations using the Cyara CX Assurance Platform…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Zignal Labs Names Jennifer Granston Chief Customer Officer

Seasoned Technology Executive to Drive Value for Customers of Company’s Next-Generation Impact Intelligence Platform Zignal Labs, whose Impact Intelligence platform measures the real-time evolution of opinion and identifies which topics, people and networks can shape it, announced that it has promoted Jennifer Granston to the position of Chief Customer Officer, effective immediately. “Jennifer has worked closely with our top customers to help them realize concrete business gains using Zignal’s platform,” said CEO and…

Personalizing Your Wellness

Today, Artificial Intelligence (AI) can perform advanced functions such as powering the self-driving car, enabling drone deliveries, identifying cancer early and even authoring creative articles. But the wide, successful adoption of AI in the business world largely depends on how we personalize it for the end-user, and the vendor as well. Personalization, within business, already exists with applications like product recommendations on e-commerce sites and AI-powered service chatbots using Natural Language Processing, but…

Concept3D Announces Digital Accessibility Certification by Level Access

Immersive Tour and Map Platform Receives "Vanguards of Inclusion" Designation for Commitment to Accessibility for All Users Concept3D, a leader in creating immersive online experiences with 3D modeling, interactive maps and virtual tour software, announced that the company has earned the coveted title of vanguard of inclusion from the leading accessibility auditor, Level Access. Concept3D creates immersive virtual tours and interactive 3D maps for clients in the higher education, tourism, corporate, and healthcare…

MarTech Interview with Marcin Cichon, CEO at Pricefx

"As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products." Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx? I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

DoctorLogic Secures $7 Million Series A Financing From Unbundled Capital

Healthcare Digital Marketing Agency to Aggressively Accelerate Sales, Marketing and Execution of Product Roadmap DoctorLogic, the creators of the all-in-one Website Marketing Platform exclusively for healthcare providers, announced it has completed a $7 million Series A round of financing. This latest investment follows two years of exponential growth and is being led by Unbundled Capital, an Austin-based private investment firm founded in 2019 by Peter Freeland, a co-founder of BuildGroup and formerly of General Catalyst…

Brainshark and TopOPPS Form Partnership to Combine Sales Readiness with AI-Driven Sales Pipeline and Forecast Management

The Integrated Solutions Will Provide Deep Insights into Pipeline Activity and Forecasting – Enabling Targeted Learning that Elevates Sales Performance Brainshark, Inc., the industry’s only data-driven sales readiness platform, and TopOPPS, a leading provider of artificial intelligence (AI)-based sales pipeline management and forecast predictability solutions, announced they have formed a strategic partnership. The partnership – which includes an integration of Brainshark and TopOPPS solutions – will empower sales…

TCS Records $5,586 Million in Revenue for Q3 2019; Trains 327k+ Employees in Digital Technologies

Tata Consultancy Services, the leading global IT services, consulting and business solutions organization, reported its consolidated financial results according to Ind AS and IFRS, for the quarter ending December 31, 2019. Financial Highlights for Quarter Ended December 31, 2019  Revenue at $5,586 million, +6.4% YoY Constant currency revenue growth: +6.8% YoY Operating Margin at 25%; Net Margin at 20.4% Net Income at $1,138 million; Earnings Per Share at $0.3 Net Cash from Operations at 116.4% of Net…

MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash

"As Blockchain becomes more prevalent, it will continue to enable people around the world to exchange value freely and easily without expensive or invasive intermediaries or relying on fiat currencies managed by governments." Tell us about your interaction with the latest Fintech like Crypto, Ethernet and Blockchain? I became interested in the technology behind the Ethereum Blockchain around four years ago, after which I began thinking and reading about its potential to change and shape how society approaches information,…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global market for MarTech products and services – one of the great success stories of recent times – finally reached capacity? Is the industry’s enviable pattern of growth likely to continue, or even accelerate, in the foreseeable future? If it does continue its historic penetration of the Marketing…

Top 8 Use Cases of RPA in Retail

The crisis of the retail industry is known to us all. The traditional method of retail, as we knew it a decade ago, is now not applicable in the market. With the increasing complexity of every industry, retail is facing a challenge because of changing customer demands and growing requirements of high user satisfaction. Robotic Process Automation or RPA is an optimum solution that can be utilized to complement unparalleled growth and the complexities attached to it. RPA in retail can automate and seamlessly improve the…

1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO. Nomi Bergman, a member of the company’s Board of Directors, will assume the role of Executive Chairman during the transition. “I am honored to build on the actions we have already taken to better position…

MediaAlpha Named Among the Top 3 Places to Work in Los Angeles

Built In LA's 2020 list also ranked MediaAlpha as the No. 1 Small Place to Work MediaAlpha, the leading, real-time programmatic technology platform specializing in vertical search and metasearch, has earned the No. 3 spot on Built In LA's 2020 list of the Top 100 Places to Work in Los Angeles. The downtown L.A.-based company also claimed the top spot on Built In’s list of 50 Best Small Places to Work and was ranked No. 6 of 50 on the Best Perks and Benefits list. Built In, an online resource and community for…

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over…

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 2020.” The annual research led by Bruce Biegel, senior managing partner of Winterberry Group, provides the spending forecasts…