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4 Essential Strategies for Integrating Marketing Technologies

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense. Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front +…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

ActiveProspect Names Brian Caskey as New Chief Marketing Officer

Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect ActiveProspect, the SaaS platform for consent-based marketing, announced that Brian Caskey has joined the company as Chief Marketing Officer effective immediately. Caskey brings a diverse background in global marketing, awareness creation, and revenue generation to ActiveProspect where he will oversee all aspects of global marketing. Caskey brings more than 25 years of experience developing high-impact awareness…

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities.…

Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

NetBlaze, a Digital Marketing Solution for Small Businesses, Launches New App to Streamline, Simplify and Automate Digital Marketing Efforts…

New app brings NetBlaze’s low-cost, one-stop-shop digital marketing services to a simple platform as small businesses look to recover from the impact of COVID-19 NetBlaze, a Chicago-based digital marketing solutions company for small businesses nationwide, announces the launch of its new app for desktop and mobile that simplifies marketing management to help businesses reach new customers. The company offers affordable services to manage a variety of key marketing efforts, including social media management, customer…

Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million

Accretive and Synergistic Acquisition Expected to Generate an Incremental $25 Million in Revenues and $5 Million in Adjusted EBITDA over the Next 12 Months Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video – signed an agreement to acquire the assets of Pub Ocean, a rapidly-growing digital publisher-focused technology company with scalable content distribution and…

Contentstack Expands Leadership Team with Key Hires in Sales and Marketing to Scale for Rapid Growth of a Digital-First World

Company records strong growth in 1H 2020, doubling its user base with 100% customer retention Contentstack, the leading Content Experience Platform, announced it has bolstered its leadership ranks with several key hires across departments. These new additions bring decades of technology marketing and sales experience to the team and hail from some of the most well-known companies in the industry. Contentstack is expanding its team in order to scale operations and address the high demand for its modern content management…

CloutMedia Marketing Highlights 5 Social Media Marketing Secrets You Need To Know

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

Rakuten Advertising Hires Veteran Affiliate Marketing Executives

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

VoxDirect from Voxox Launches New “Free Forever” Text and Voice Marketing

Voxox, an innovator in cloud communication solutions for businesses, announced the launch of their VoxDirect "Free Forever" plan as a direct response to helping small businesses come back stronger, and faster from the recent national crisis. VoxDirect from Voxox is a communications hub that unifies powerful phone and mass texting capabilities for small businesses in a single service. To further their support, VoxDirect is offering a complete online learning center for small business owners to maximize the use of text message…

2020 Marketing Trends Outlook – B2B Buying Shifts to Online

B2B buying is changing. We knew this in 2019, but as we begin our journey into a new decade, it stands out in sharp relief. Businesses are moving away from traditional enterprise buying habits at a rapid pace – in search of greater speed, transparency, and simplicity. Looking to the B2C shopping journey as a key example, there are strategic elements implemented by brands that drive customer satisfaction and should be replicated by B2B sellers, such as price transparency, free trials and demos, and the ability to compare…

SparkPost Names Natalia Dykyj as VP and Head of Marketing

Former Web.com VP of Brand and Product Marketing Set to Drive Global Marketing Strategy and Growth SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced Natalia Dykyj has joined the company as Vice President and Head of Marketing to spearhead global strategy for corporate, customer, product and partner marketing, ultimately responsible for helping drive profitable growth for the organization. "Natalia brings a wealth of knowledge in marketing…

Why Now Is the Best Time to Deploy an SMS Marketing Campaign

The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…

Zalando’s GoodData-Powered Technology Enables Retailers To Strategize Even More

GoodData, a leader in end-to-end analytics solutions, announced that Zalando, Europe’s leading online platform for fashion and lifestyle, is using GoodData technology to provide brands with detailed access to data to help them better target their customers and grow their businesses. Founded in Berlin in 2008, Zalando brings head-to-toe fashion to 32 million customers via 300 million monthly visits to the Zalando website and app, and provides a platform for more than 2,500 top fashion and lifestyle brands. Marketing…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Tal Zohar Joins Travelperk as Chief Marketing Officer

Zohar joins after decade leading Wix.com marketing and data analytics functions through period of hyper-growth Will help drive TravelPerk efforts to scale and build a category leading travel management solution Hire follows TravelPerk’s acquisition of Albatross and expansion of risk management offering TravelPerk, the fastest growing global travel management platform, has appointed Tal Zohar to the position of Chief Marketing Officer to help the company become the leading brand in the business travel management space.…