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Trig, Inc. Takes Campaign Cup for Outstanding Performance

Ohio-based sales and marketing firm rewarded for stellar 2019 Ohio-based sales and marketing firm Trig, Inc. was recently recognized for exceptional service on behalf of a prominent energy supplier during 2019. The company earned the Campaign Cup, a national sales honor presented to the top-producing office across the nation engaged in the campaign. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption Led by…

IGA Coca-Cola Institute Keeps Food Retailers Worldwide Stocked with Learning Using Docebo

IGA Coca-Cola Institute, a global people development organization supported by The Coca-Cola company providing full LMS services dedicated to food retailers worldwide, has continued to expand its global food retailer training network with the help of Docebo, a leading AI-Powered learning platform. The IGA Coca-Cola Institute is continuing its successful partnership with Docebo after over 6 years of enterprise learning excellence. The company is using Docebo to deliver extended enterprise training to more than 10,000…

Voximplant Announces Key Enhancements to Enable Call Automation for Any Business in Minutes with Voximplant Kit

New features make superior customer experience accessible through AI-driven Interactive Voice Response Voximplant, an innovator in the Cloud Communication Platform-as-a-Service (CPaaS) market providing customized, serverless solutions, announced significant updates to Smartcalls, now known as Voximplant Kit. This no-code, Artificial Intelligence (AI)-powered solution helps companies build scalable outbound and inbound call campaigns leveraging Interactive Voice Response (IVR) and virtual agent capabilities that reduce…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

ForwardPMX Invests in the Future of Conversational Commerce with the Acquisition of Leading Voice & Chat Platform, Headliner Labs

Headliner Labs' Caroline Klatt and Dana Gibber join ForwardPMX to Launch the Agency's Voice and Conversational Commerce Capabilities Award-winning, global brand performance agency, ForwardPMX, announced the acquisition of leading voice and chat platform, Headliner Labs. The company's CEO and Co-Founder, Caroline Klatt, and COO and Co-Founder Dana Gibber, will join ForwardPMX as Co-Chief Innovation Officers spearheading the agency's voice and chat practice and helping to position clients for growth in a voice-enabled…

Como and Revel Systems Announce Como Essentials Easy-to-Use Loyalty Solution

New offering allows small and midsize businesses to leverage premier customer engagement tools for retention and increased profits Revel Systems, a leading provider of a cloud-based point of sale (POS) and complete business management platform, and Como, the global leader in customer engagement and marketing solutions,  announced Como Essentials, a new, out-of-the-box engagement and loyalty solution. Tailored for small and midsize businesses (SMBs) interested in customer engagement solutions but deterred by cost and…

TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

Google Cloud Unveils Strategy for Telecommunications Industry, Announces New Solutions, Customers, and Partners

Unveils Global Mobile Edge Cloud strategy for accelerating 5G monetization Google Cloud announced a comprehensive new strategy to help telecommunications companies digitally transform. Google Cloud's strategy focuses on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems. "Rapid technology advancements are impacting the telecommunications industry,…

dotCMS Expands Headless Commerce Capabilities with New API-Driven Integrations

As consumers embrace more channels and devices, from single-page applications to augmented reality apps to in-store digital signage, dotCMS is helping brands expand their shopping experience beyond the traditional website and mobile application dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features. As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are…

Regalix Nytro Wins the 2020 Gold Stevie Award for Best New Sales Enablement Solution

Regalix, a technology leader in sales enablement and revenue operations, was presented with a gold Stevie Award for the best New Sales Enablement Solution in the 14th annual Stevie Awards for Sales & Customer Service last night. The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals.  The Stevie Awards organizes eight of the world’s leading business awards programs, also including the prestigious American Business…

AdCellerant Wins Gold Stevie Award In 2020 Stevie Awards For Sales & Customer Service

AdCellerant was presented with a Gold Stevie® Award in the Account Management Team of the Year category in the 14th annual Stevie Awards for Sales & Customer Service. The Stevie Awards for Sales & Customer Service are the world's top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes eight of the world's leading business awards programs, also including the prestigious American Business Awards®  and International Business Awards®. The awards…

Zendesk Expands Service-First CRM Solutions to Transform Customer Experience

New product suites democratize service and sales software by making it easy to try, buy and use Zendesk, Inc.  announced new, powerful Support and Sales Suites, expanding its service-first CRM solutions by enabling service and sales teams to instantly connect with their customers and have natural conversations across all touchpoints. The modern set of offerings helps companies easily build positive, long-term customer relationships. “Today’s digital-first customers expect real-time, ongoing and personalized…

Blueshift Integrates Shopify and Magento Platforms

These Turnkey Integrations Help Marketers Deliver More Timely, Personalized Messages and Recommendations At Key Moments During The Customer Journey Blueshift, the leading Customer Data Activation Platform, announced the integration of popular ecommerce platforms, Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing all ecommerce data to help marketers improve multi-channel customer experiences and workflows. Marketing Technology News: AudioEye Appoints Heath Thompson as…

Yotpo Proudly Presents the 2020 Amazing Women in eCommerce Honorees

Twenty Honorees from Haus, FILA, Fur, Patagonia, and More Embody Individual Empowerment and the Mission-Driven Future of Brands Yotpo, the leading eCommerce marketing platform, has announced the 20 newest honorees of Amazing Women in eCommerce (AWIE). AWIE is a community dedicated to recognizing the women who are shaping the future of how we buy, while raising money for Girls Inc. to build up the next generation of women business leaders. Selected from more than a thousand women nominated…

CloudEngage Announces Major Platform Release

Powerful new audience segmentation features, simplified workflows, networked data, and easier CRM integrations make CloudEngage the best value in the industry  CloudEngage, the world's most intuitive web conversion and personalization platform, has deployed version 5.0 of its award-winning software suite. Said Paul Wagner, CloudEngage CEO, "We continue to speak with overworked marketing teams that feel like they're being fleeced by others in our space. Our focus is to continue providing the best value, not only through…

iQor Enhances its Speech Analytics Platform to Help Deliver Better Customer Experiences

Tech-enabled BPO’s speech analytics platform enhances speech-to-text transcription of calls for more precise data analytics and personalized call center solutions iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, announced the release of its newly enhanced customer speech analytics platform. The cloud-native speech analytics platform now includes full call transcription, or speech-to-text translation, for recorded interactions between a customer and customer service agent.…

Mobivity’s Recurrency Integrates with Oracle MICROS Simphony POS

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS) Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and an Oracle PartnerNetwork (OPN) member, announced its Recurrency platform integration with Oracle MICROS Simphony POS at Oracle Food and Beverage Connect event. With this integration, IT executives, tech leaders and multi-location restaurant operators can significantly increase their…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from PX, Selligent Marketing Cloud, Sylo, Verint and Enableocity. Alder Home Security Selects PX to Centralize Customer Acquisition Efforts PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private…

Dream11 Selects VoltDB to Power 75 Million Users on its Platform

VoltDB provides highly concurrent performance at scale to deliver exceptional user experience and lower total cost of ownership VoltDB, the only enterprise-grade data platform that meets the real-time streaming data requirements of 5G-powered applications, today announced that it has been selected by Dream Sports to power Dream11, its flagship brand. Dream11, India's largest fantasy sports platform, became a Unicorn in April 2019. With VoltDB, Dream11 delivers high performance at scale without compromising on accuracy or…