CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments. The 13-49 social media influencer follower market is a multicultural…

Sitecore Rewrites the Script for Women in Tech Leadership with Two New Executive Hires

Beth Broderson and Desta Price Join as Chief Customer Officer and EVP of Product Management, Respectively; Female Representation on Sitecore's Executive Team Approaches 50 Percent Sitecore, the global leader in digital experience management software, announced the addition of Beth Broderson as the company's first chief customer officer (CCO) and Desta Price as executive vice president of Product Management. Broderson and Price reside in Sitecore's San Francisco headquarters and will report to CEO Mark Frost, marking the…

TechBytes with Glen Hagensen, Head of Marketing, Templafy

Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan for how a marketing department could bring value into the company and setting up a full-stack marketing setup with a website, advertising, tracking, lead nurturing, etc., with the primary focus on inbound marketing. After proving the hypnosis that inbound marketing could bring in paying…

DoubleDutch Partners with Glisser to Expand Audience Engagement Offering

New Best-in-Class Partnership Delivers Integrated Mobile App Experience for Presentation Sharing and Engagement DoubleDutch, the leading Live Engagement Marketing platform, announced the partnership with Glisser, an award-winning presentation software, integrated audience response system, and event analytics platform. Glisser integrates with the DoubleDutch Event App Platform to bring an audience participation solution that shares slides from presentations to personal devices instantly, then uses audience interaction to…

Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really Interested in and Shares Why Brands Should Take Notice YouTube is celebrating the diverse women who create educational, helpful, humorous and informative content, and the multitude of ways women utilise the platform for the good of the female community and beyond. Not only is YouTube a space where women can upload, air, share and discuss their own views, but it’s driving conversation within a…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Brandcast App Now Available on Salesforce AppExchange; Set to Transform Sales with Contextualized Website Content

Customized Sales Websites Can Now Be Created and Published Directly from Salesforce Sales Cloud Brandcast, a cloud-based technology platform that enables enterprises to create and manage large portfolios of customized websites, announced the availability of Brandcast for Salesforce on Salesforce AppExchange. Sales and business development teams can now transform offline sales collateral and dated online content into personalized websites for prospects, partners and customers; and create and edit those websites directly…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

New Technology from Egress Makes It Easier to Send and Receive Secure Emails

People-centric data security provider Egress has announced its latest releases, which use machine learning to improve sender and end user experience, and enhance protection against data breaches. The new software, Egress Risk-based Protection and Egress Smart Authentication, determine the actual risk of a data breach as information is sent and accessed via email, to ensure the right security is applied. Both solutions tackle a common problem with security tools: that one-size-fits-all approaches often leave users…

How Impactful is Sales Coaching Today? Allego Survey Uncovers Deep Divisions Between Sales Managers’ and Reps’ Perceptions

Time Constraints, Technology Gaps, and Lack of Organizational Support Cited as Key Barriers to Achieving Greater Sales Coaching Effectiveness Allego, the modern sales learning and readiness platform, announced the results of a new survey that examines sales reps’, managers’ and sales enablement professionals’ perceptions and preferences when it comes to sales coaching. The study findings, which are summarized in the e-book “The State of Sales Coaching 2019,” reveal that while nearly all sales managers (93 percent) think…

Outbrain and Ligatus Join Forces to Form a Native Advertising Powerhouse

Outbrain Enhancing Its Leading Discovery Platform Through the Acquisition of Ligatus, Europe’s Top Native Ad Solutions Provider Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has entered an agreement to acquire Ligatus, a fully owned subsidiary of Gruner + Jahr which is a Bertelsmann group company, in a stock deal. Ligatus is a leading European based native advertising solution provider with headquarters in Cologne, Germany and offices in Germany, France,…

Serve Your Aces In Sales Reporting: Top Sales Analytics Tools For 2019

This primer identifies the Sales Analytics tools for 2019 based on research and recommendations from the industry Is Sales Analytics a sideshow for you when it comes to effectively managing your CRM and ABM data? Every data has a story to tell. With sales data, you could build a story that leads you to achieve your revenue targets and churn ROI from your existing sales technology stacks, which should include CRM, Sales Intelligence, ABM and Sales Enablement tools. Very few teams within a data-driven organization…

PX Launches Four New Features For Industry’s First Transparent Customer Acquisition Platform

PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of a comprehensive suite of new features to the company’s open marketplace. With these enhancements, marketers will gain greater financial control over their customer acquisition campaigns and benefit from a new level of transparency that is lacking throughout the industry. “When we introduced our open marketplace in the fall, clients were thrilled at the newfound level of transparency into their leads and calls…

Zoho Launches Next Generation of Office Suite; Empowering Businesses With Dynamic AI Features

Zoho Office Suite Introduces Zia, Zoho's AI-Powered Assistant, Apple TV and Android Integrations, Proprietary Data Cleansing, and Smart Note Card Functionality Zoho announced at Zoholics Mexico City its new version of Zoho Office Suite, which includes four sophisticated, cloud-based productivity software applications—Zoho Writer, Zoho Sheet, Zoho Show, and Zoho Notebook—enhanced with Zia, Zoho's AI-powered assistant. Zoho Office Suite provides deep contextual collaboration to meet the diverse, end-to-end business needs of…

CoreMedia to Showcase Best Options for Maximizing IBM Watson Commerce Investments

Presentations at IBM Think Will Highlight Flexibility of Headless Ecommerce with Coremedia Content Cloud CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced a new initiative to provide customers of IBM WebSphere Commerce (WCS) with the widest range of content integrations and migration strategies for their commerce system. These extensive integrations – which will be demonstrated this week at IBM Think in San Francisco – enable brands, manufacturers, and…

The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

MarTech Interview with Lisa Agona, CMO, Ensono

"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively and efficiently." Tell us about your role and how you got here. What inspired you to be part of Ensono? I joined Ensono as its Global Chief Marketing Officer in 2015. Prior to my role here, I had always worked as part of a pre-existing marketing team for large and established companies. What particularly attracted me to work for Ensono was…