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Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

Scoota Has Announced That It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Enhanced Transparency Within Its Programmatic Ad Campaigns Scoota, the market leader for automated, brand-safe online branding, has announced that it has selected Ternio as its preferred blockchain partner to facilitate enhanced transparency within its programmatic ad campaigns. Ternio is the leading blockchain company bringing transparency to programmatic digital advertising with its high transacting blockchain, called…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

33Across Introduces AttentionX to Solve the Advertising “Attention Deficit”

The First Open Advertising Exchange To Offer A Foundation Of Only Viewable Inventory While Pioneering New Attention Targeting Products And Impact Formats 33Across, the leading programmatic platform provider, announced the widespread availability of AttentionX, the first open exchange to deliver only viewable inventory and beyond, including new attention-focused ad buying offerings such as time-in-view-based bidding. “It has become clear that human and viewable must be the foundation for programmatic buying,” 33Across…

TechBytes with Andrew Gerhart, VP, Publisher Platforms, InMobi

Andrew Gerhart VP of Publisher Platforms at InMobi Early adopters of in-app header bidding are seeing increased revenue by reducing or eliminating their reliance on manual waterfall optimization. We spoke to Andrew Gerhart, VP of Publisher Platforms at InMobi, to understand the company's involvement in making header bidding a more readily adoptable technology for mobile advertising.Tell us about your role at InMobi and the team/technology you handle. In my role as VP of Publisher Platforms at InMobi, I oversee a…

Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform

New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen Catalina Solutions (NCS) announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store…

Mirriad Appoints Stephan Beringer as Chief Executive Officer

Mirriad Advertising plc, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018. Mr. Beringer succeeds Mark Popkiewicz, who will step down from the role after 11 years with the Company on that date. For the last nine years, Mr Beringer has pioneered change as President of Data, Technology and Innovation at advertising giant Publicis. During his time…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli

Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about his journey into programmatic advertising, and what made him focus on audio industry.Tell us about your role at Jelli? I help define the company’s internal strategy for Jelli’s technology to make sure it aligns with our business and industry goals. My job entails communicating the technical aspects of our platform to our external partners and customers so they get a better…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…

Sizmek Unveils Solution for Advanced TV

Marketers Empowered with AI-Driven Insights Across Linear, Addressable, and Connected TV Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced the launch of a new Advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable, and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven…

Blockchain Naysayers: The Real Source of Their Pessimism

As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad tech industry has repeatedly let down brands and agencies with half-baked solutions, certain parties have other reasons fueling their blockchain skepticism. In this article, I’ll address common concerns being voiced about blockchain and discuss why certain parties are rooting against adoption. Also Read: What Blockchain Means for Marketers Scalability challenges Programmatic advertising creates a massive…

Marketing Architects Meets Massive TV Demand with New Hires

Ad Agency Increases Staff by 12% to Support Its Rapid Growth of Tv Advertisers More digital marketers are seeing firsthand what TV advertising can do. With the right strategy, a single TV spot can cause a dramatic lift in every relevant online marketing metric. Minneapolis-based Marketing Architects, the broadcast advertising agency, has refined their attribution models to quantify TV’s online impact, allowing advertisers to confidently grow budgets. Marketing Architects announced four new hires to keep up with demand for…

AppNexus Grows Connected TV Marketplace 748% Year-Over-Year

AppNexus, the world's leading independent advertising technology company, announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year. Client adoption of AppNexus' connected TV marketplace includes five of the world's largest sports and news broadcast networks, five of the company's largest programmatic video buyers, a…

Cross-Channel Attribution and How to Cut Through the Noise

Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the performance of all their digital channels together. While attribution models were created to help advertisers determine which sources are driving value and to avoid double counting conversions, there are so many competing models — first-touch, last-click non-direct, linear, time-decayed — that it can leave advertisers feeling dazed and…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Columbia University Wins the 2018 Atos IT Challenge with Their Artificial Intelligence Project

"Behind the Meter" Team's Project Uses a Chatbot and AI to Supply Electricity to Connected Objects Reducing Costs and Environmental Footprint Atos, a global leader in digital transformation, announced the winners of its international student competition, the Atos IT Challenge, at a ceremony presided over by Thierry Breton, Chairman and CEO of the Group. Now in its seventh year, the competition saw 204 teams from around the world compete on the theme of 'Chatbots & AI'. With 204 teams made up of more than 650 students…

Cedato IntentView Launched to Transform Instream Video Advertising Industry

Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User Experience Cedato, the leading programmatic operating system for video, is announcing the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream video format provides marketers with a greater value from user-initiated impressions while publishers gain higher revenue for quality impressions. Currently, Cedato is a programmatic…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

Five Inconvenient Truths of Multi-Touch Attribution (MTA)

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro by Oath, the internalization of Adometry by Google 360, and the recent purchase (and likely absorption) of Visual IQ by Nielsen, the once big three of MTA have now all but disappeared. Why? On the surface, these large media networks saw a chance to bring in-house a technology to enhance and optimize ad-spend within their own programmatic platforms, but the truth is that MTA…