Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

Panopto Named a Leader in the 2018 Aragon Research Globe for Enterprise Video

Video Platform Vendor Is Recognized Two Years in a Row Based on Completeness of Business Strategy, Performance, and Global Reach Panopto, a leading enterprise video platform provider, announced that it has been named a Leader by Aragon Research in its 2018 Research Globe for Enterprise Video. Panopto was evaluated as a Leader based on its business strategy, performance, and global reach of its video platform. "In the last year, Panopto has substantially expanded its partner network and the core capabilities of its…

Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

Continued Customer Growth Drives Latest Investment for Accelerating R&D and Continued Global Expansion Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The new investment will…

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Contentstack Announces Slew of Partners to Deliver Best-in-Class Technology Stack to Customers Contentstack, on the heels of winning the Aragon Research Hot Vendor award for the Dynamic Experience Management category, further enhances its platform capabilities with "Experience Extensions" – the industry's most powerful integrations framework to create unprecedented digital experiences. The release of Experience Extensions marks a turning point for Content Management System (CMS) customers, who were previously faced with…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform. LimitlessLiveMessenger Could Cut the Typical…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…

Verizon Is Leading Through Diversity And Inclusion

Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, presented by the Advertising Club of New York for women of diverse backgrounds at various levels of their career. The conference covered a range of topics, from elevating women to the C-suite, to men in the “Me Too” era, to the misunderstood millennial. All of these topics are at the forefront of an industry going through major transition. It's not just technology that’s a force for change - employees are…

Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

Sitecore, the global leader in digital experience management software, announced the regional winners of the 2018 Sitecore Experience Awards. An international competition held on an annual basis, the Sitecore Experience Awards honor Sitecore customers and their partners who are delivering outstanding user experiences that feel personal to every customer and produce demonstrable business results. "The Sitecore Experience Awards reflect some of the most innovative examples for how companies are delighting customers and…

Interview with Dhruv Ghulati, Founder and CEO, Factmata

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the Co-Founder of Factmata, an artificial intelligence startup solving the problem of factual misinformation on the internet. I like open information, transparency, the future of the web, artificial intelligence and building highly technical data products. I started my career as an investment…

Nine Ways to Make Videos That Achieve Sales Closures

Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing Campaigns to Text and Video. Martech Series Lists Nine Tips to Create Videos That Help in Closing Sales Faster Video content consumption is rising rapidly amongst consumers. This is a big opportunity for brands to showcase their products using videos. However, before getting into the creative process of creating personalized videos, publishers should have a basic understanding of the…

TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent

Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over 28x Greater Than Mobile Viewing TVB, the not-for-profit trade association of America’s local broadcast television industry, issued the following statement from Steve Lanzano, President and CEO, on Nielsen’s Q1 2018 Total Audience Report: The @Nielsen 1Q18 Total Audience Report reveals Americans’ daily time spent viewing video content on traditional #television is 4x greater than #OTT / streaming TV…

Fireside Chat with Sandie Overtveld

Sandie Overtveld talks about how sales professionals should train themselves to master sales automation, reporting and intelligence tools Know Me Please tell us about your role at Zendesk and about your career journey. I lead Zendesk's Asia Pacific & Japan Go-To-Market teams, helping our clients transform their customer service into meaningful customer engagement with beautifully simple solutions. Prior to Zendesk, I was at Hewlett-Packard Enterprise Services, where I led the Microsoft Dynamics Service Line for…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Mobile App Development Platforms

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Mobile App Development Platforms report for the third consecutive year. In the report, Gartner evaluated 19 Mobile App Development Platforms (MADP) vendors against 15 different criteria based on their ability to execute and completeness of vision. According to the report: "The MADP was first defined by Gartner in 2012 as a platform for…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Monetate Recognized as a Leader in 2018 Gartner Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute in Inaugural Gartner Magic Quadrant for Personalization Engines Monetate announced that it has been named a Leader in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Monetate was among 18 vendors positioned in Gartner’s first-ever Magic Quadrant for Personalization Engines. “As demand for more personalized experiences among…

Managing The Flow: How To Choose Project Management Software For Your Team

There are two ways marketers use technology. One is to enhance human interaction, and the other is to automate the process. The reality is that we’re often doing this simultaneously. Successful marketing requires keeping many balls in the air at once as you conduct research, create and execute campaigns, and measure and refine campaigns while managing various workflows and deliverables. Thanks to the rise of sophisticated project management software products, it’s easier than ever to keep projects flowing. However, with…

Ada Launches on the Genesys AppFoundry

Ada's Automated Chatbot Combines with Genesys Customer Experience Platform to Enable Enterprises to Provide Incredible 24/7 Customer Service Ada announced its leading customer service chabot is now available on the Genesys AppFoundry, a dedicated customer experience marketplace. Genesys is the global leader in omnichannel customer experience and contact center solutions that powers 25 billion of the world's best customer experiences each year. The AppFoundry allows Genesys customers from all market segments to…