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Cheetah Digital Strengthens EMEA Team With Three Executive Additions

Former Oracle and Salesforce Leaders to Lead Strategy, Services, Client Success, and Marketing for Emea Clients Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces the appointment of Steven Elsham as GM and SVP of EMEA, Ryan Hooper as VP Client Success of EMEA, and Sharon Forder as VP Marketing of EMEA. The seasoned executives will work hand in hand with UK and European marketers to best leverage the Cheetah Digital suite of solutions and help them build lasting…

OpenText Releases New Cloud and Hybrid Offerings for SAP Solutions

OpenText Continues to Innovate in the Cloud with Additional Applications for SAP Solutions Built on the OpenText Cloud Platform in Latest OT2 Release  OpenText, a global leader in Enterprise Information Management (EIM), announced the immediate availability of OpenText Core for SAP SuccessFactors solutions – a native cloud offering delivered via the latest OT2 release. The OT2 release allows for rapid construction of purposefully built cloud applications which transform business workloads through a micro services-based…

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

Webware Secures $2 Million in Funding to Fuel Growth and Expansion

Webware.io, a Toronto-based company focused on helping small businesses achieve online success, announced that it has received $2 million in strategic financing from an elite group of investors led by renowned industry veteran Moss Kadey. As Founder and CEO of Mossco Capital Inc., Kadey is a strategic investor specializing in consumer goods, real estate and technology companies. Among the brands he has been involved with from start-up to exit are Bumble and bumble and BECCA Inc. (each sold to Estée Lauder Companies),…

MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel

"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase in productivity or the time-saving in your day-to-day job." Tell us about your role and journey into Marketing and Customer Service Technology. What inspired you to start Unbabel? Five years ago, on a surfing trip, my co-founders and I discussed the AI dilemma, Technology had made this huge promise to solve machine translation but was still very far away from realizing that goal. The question we wanted to…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year

Pegasystems Inc. , the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. This is the second consecutive year Pega has been recognized as a Visionary in this report. Gartner evaluated 21 marketing software vendors to evaluate against 15 different criteria on their ability to execute and completeness of vision. According to Gartner, "Success requires data driven insights into…

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look. As a result, getting budget approval for top-of-funnel awareness efforts can be especially challenging. Most…

TechBytes with Roy Rosenfeld, VP Product Management, DoubleVerify

Tell us about your role and the team/technology you handle at DoubleVerify. I am the SVP of Measurement Products and GM of our Israeli R&D center. I lead a team of over 20 product managers and analysts working on measurement solutions in the areas of Fraud, Brand Safety, and Viewability/Engagement, which are used by DoubleVerify clients and partners to authenticate the value of media. I also oversee our Fraud Lab, which is dedicated to identifying new types of fraud in the ecosystem — across buying platforms and…

Infor Helps Organizations Meet Demands of the Emerging Workforce

Infor CloudSuite CRM for Mobile Devices Now Available Infor, a leading provider of industry-specific cloud applications, announced the availability of Infor CloudSuite CRM Mobile for iOS, a new native mobile solution to simplify customer relationship management for busy, on-the-go sales professionals. Designed by Infor's Manhattan-based in-house design agency Hook&Loop for maximum usability, Infor CloudSuite CRM Mobile aligns with Infor's goal of anticipating the needs of the emerging workforce. Now, users can now see…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

FanConnect a hit with MLB

FanConnect opens the MLB season powering TVs at Wrigley Field, Fenway Park, Yankee Stadium, Nationals Park, Petco Park, T-Mobile Park, and many others. A live game feed wrapped by real time hit and pitch data, in-game statistics, standings, 50/50 raffle integration, social feeds, weather, and more, FanConnect entices fans to watch TVs throughout the stadium. The TVs include sponsor ads which in turn bring valuable revenue to the teams. "FanConnect has been a fantastic addition to our sponsorship asset mix," says…

NexJ Systems Revamps Industry Leading CRM with IBM Hybrid Cloud Platform

Small and Medium Wealth Managers first to benefit from latest offering leveraging IBM Cloud Private NexJ Systems Inc., the pioneer of intelligent customer management for the financial services industry, announced that it has chosen IBM Cloud Private to host its customer relationship management (CRM) platform for small and medium enterprise (SME) wealth managers. Wealth managers in need of CRM solutions are increasingly recognizing that workloads containing sensitive customer information can have complex requirements…

CMC Honors AARP with the 2019 Marketer of the Year Award

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald's, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association's commitment to the Hispanic and Multicultural communities at CMC's 2019 Annual Summit. The session will take place on …

SAS Invests in Humans, Powered by AI and Analytics Education

SAS Launches Free AI Software for Teaching and Learning, a New Analytics Simulation Game, AI Certifications and Badging, and a Boys & Girls Club Coding Partnership SAS announced its latest plans to invest in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS Global Forum…

MarTech Interview with Jeremy Korst, President, GBH Insights

"One of the biggest challenges facing CMOs and marketers today is the need to transform their marketing strategy and CX by taking an 'outside-in' approach that combines the best available data and customer insights."Tell us about your role and journey. What led you to join GBH Insights? I’ve spent most of my career leading marketing and product management as general manager, CMO or exec for major technology companies including Microsoft, AT&T Wireless, T-Mobile, Avalara, among others. More recently, I've serving as a…

RCN Chooses TiVo’s Next-Gen Platform to Give Subscribers a Superior User Experience

TiVo Corporation, a global leader in entertainment technology and audience insights, announced that RCN, a leading cable operator, has selected TiVo’s Next-Gen Platform to bring advanced innovation to its customers. RCN will be the first operator to deploy the Next-Gen Platform and will roll out its new TiVo-powered video solution to its high-speed internet, digital TV and home phone customers. RCN also plans to expand the TiVo offerings across its properties, including Grande Communications Networks and WaveDivision…

Why Senior Business Leaders Should Care About CX Data

Much has been written about how omnichannel engagement platforms that include live chat and AI-powered chatbots can improve both the customer experience (CX) and the employee experience of customer service agents. While companies across all industries have begun adopting these solutions, the benefits of tracking and optimizing the customer journey have largely been contained to the marketing and customer service departments. Although these departments get the most face-time with customers, this same data is vital for making…

Entercom and Nielsen Announce Data-driven Comprehensive Agreement

 Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom's data-driven capabilities for advertisers. As part of the agreement, Entercom will enhance its portfolio of Nielsen tools with new products including Nielsen Media Impact, RHIZA, Nielsen Marketing Cloud and the Tally Engine API. The agreement also includes other Nielsen products, such…

SAP to Fund Internal Collaboration Startup Ruum With €10 Million

SAP SE will invest an additional €10 million in Ruum by SAP to help the solution grow its business quickly. Ruum is the simplest software-as-a-service (SaaS) solution that connects enterprise business processes with team productivity, enabling one billion SAP software users to connect business data with an intuitive, adaptable collaboration suite. Ruum integrates with the core SAP product portfolio as well as popular collaboration platforms, such as Microsoft Teams and Box Inc. While most business-to-business (B2B)…