Blockchain Will Transform the Global Economy. But What Will it Mean for Advertisers?

When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global economy, experts believe that its underlying technology—blockchain—is poised to spark an economic revolution. A secure digital ledger, blockchain keeps track of transactions involving anything of value—whether it’s money, stocks, music, art, or votes. On this shared and decentralized platform, everyone has access to the same information trails, and transactions are verified on…

Tweet Your Way to Success: A Guide to Social Media Marketing & Strategic Thinking

Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns with the brand’s overall marketing objectives. And, even if your likes are reaching the 1,000s, are you really reaching your target market? The truth is, branding efforts can go awry…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Over One-Third Of Households Live-Stream TV Shows Or Sports: Parks Associates

New Industry Report Examines Emerging Trends In Streaming Video Habits And Content-Pirating Consumers Parks Associates announced that as of Q3 2017, 12% of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating older viewers might be using these solutions to access illegal streams of content.…

ExtremeLocation Empowers Retailers with Contextual Analytics to Engage In-Store Guests

Extreme's Technology Personalizes the Customer Experience and Increases Basket Size The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. introduced ExtremeLocation, a solution that allows retailers to identify, engage and provide personalized guest experiences in-store via…

TechBytes with Phil Ahad, Head, Products and Strategy, Toluna

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

TechBytes with Kathy Menis, SVP of Marketing – Signal

Kathy Menis SVP, Marketing, Signal Customer Identity is a facet of martech that has seen a lot of action in recent times. We spoke to Kathy Menis, SVP, Marketing, Signal to find out more about this.Tell us a little about your background and your role at Signal. I’ve been a marketer for over 20 years. When I started my career, the only way to reach customers on a 1:1 basis was to put a catalog in their mailbox, but today consumers are always connected and use up to 7 different devices to interact with brands –…

Does the Programmatic Advertising Landscape Have a Trust Deficit?

TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, And How Can You Fix It? There’s a crisis in confidence that is undermining the programmatic advertising industry, believes TRUTH, the first global blockchain-enabled media agency. Programmatic advertising has brought the advertiser’s dream of reaching the right person with the right message at the right time significantly closer. In the United States alone, eMarketer has estimated that nearly four of…

CloudCherry Recognized as Top Tech Startup on Startup50 2017 List

The Latest Recognition Reflects CloudCherry's Innovations in the Growing Customer Experience Management Marketplace CloudCherry, a next-generation customer experience software solution, has been listed in Startup50’s Big 50-2017 report, an annual roundup of the top tech startups of the year. CloudCherry’s Customer Experience Management (CEM) solution measures customer satisfaction and delivers outcome-driven results through predictive insights. To earn a spot in the Big 50, startups must demonstrate viability through a…

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), has announced the launch of OptOut.TV. OptOut.TV is a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. Despite the rapid growth of OTT and CTV, until now, no industry association has provided…

Who’s Responsible for Solving the Billion-Dollar Ad Fraud Problem?

Digital advertising - and in particular programmatic advertising - is increasingly taking a piece of the multibillion-dollar advertising pie each year. And with it, there’s also a rising cost of fraudulent advertising through faked and poached installs and clicks, faulty targeting, and more bot-driven trickery. According to a study by the Interactive Advertising Bureau (IAB) and Ernst & Young, fraud costs the U.S. digital marketing, advertising and media industry $8.2 billion annually. The IAB says the good news is…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…

Diennea Launches EmailSuccess For Sending High Volumes Of Emails

Diennea, a Leading Digital Direct Marketing Technology Provider, Launched EmailSuccess, a Proprietary Software Solution for Sending High Volumes of Emails, up to 15 Millions per Day Diennea, a company specialized in digital direct marketing technologies for over 20 years, recently launched EmailSuccess, a high-performance, on-premises MTA server solution that simplifies sending high volumes of emails and managing deliverability for companies. The company launched its proprietary software solution at Mailcon. The event,…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Interview with Jack Myers, Founder, MediaVillage

"The startups we see are all really miniature AdAges disseminating information rather than valuable knowledge and insights. They are all dependent on ad revenues, which means pushing clicks and mass market traffic rather than imparting real knowledge."Tell us about the idea behind starting a B2B thought leadership company? As the advertising, marketing, ad tech and media worlds have evolved, we wanted to develop tools that help companies engage their stakeholders in effective B2B marketing. As a whole, the B2B…

Understanding the Link Between Auto-redirects and Ad Fraud

Hidden Mobile Redirects Resulting In Click Fraud Are Estimated To Cost the Industry $920 Million, According to GeoEdge Auto-redirects are a growing pestilence for publishers: a vehicle for malvertising that seizes users and reroutes them, or a protocol that remains hidden and enables click fraud. Auto-redirects alone cost the industry an estimated $210 million annually, and they also cost it another $920 million by facilitating ads with click fraud. The auto-redirect problem particularly festers in the mobile space and…

Sales Reps Are Embracing Marketing Tactics (And It’s Working)

Historically, marketing and sales have been siloed in two different arms of a company. Marketing was focused on establishing relationships with potential customers, while sales was concerned with closing leads. Marketing tried to understand and target its customers through data, while sales would often only reach out to prospects and clients when they needed to sell something. All of that is changing though, as SaaS subscription models call for a sales rep to resell a product year over year to customers. One of the…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…

Know Thy Customer, Know Thy Market: Helping Startups Succeed

Let’s imagine you have an idea for a business that seems bulletproof. You can’t find anyone who will tell you it’s not. With this confidence, you build a prototype, and by golly, it works. Your friends and colleagues love it, and it looks like there’s real potential here. The good life beckons. So you throw more of your own money, and maybe some more from other people, into the project and launch it. And it fails, miserably. What went wrong? Our budding entrepreneur put the cart before the horse and missed the parade.…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…