Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

IAB Tech Lab Releases VAST 4.1 for Public Comment

Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising The IAB Technology Laboratory released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open…

Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report

DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released its 2018 Global Insights Report providing a market-by-market benchmark of the challenges faced by global marketers and an outlook on the current and future state of media quality on the internet. The new 2018 data indicates that brand safety violations have risen by 25 percent in the last year – as the surge in fake news and unsubstantiated content has…

Sony Crackle Selects Nielsen To Power Its Addressable Advertising Capabilities Across Devices

Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles. Nielsen Marketing Cloud's unique audience data, artificial intelligence (AI)-powered segmentation and real-time integrations with most major video ad serving platforms will help Sony Crackle deliver more relevant advertising…

LinkedIn Joins the Bandwagon; Offers Carousel Ads For Sponsored Content

After Facebook, Twitter and Instagram, LinkedIn Lets Brands to Customize Ad Content Through Carousel Ads It’s a little late to the party, but LindkedIn has managed to improve its ad offerings with the addition of carousel ads for Sponsored Content. This adds to LinkedIn’s ad suite, which includes sponsored video ads and lead gen ads offering. Using as many as 10 cards (only images, no video offerings yet), brands can tell their story and interact with their target audience. Carousel ads allow brands to add texture to…

Kwikee Announces New Enhancements to Drive Ecommerce

The Leading Platform for the Management and Distribution of Branded Visual Content and Data Offers Brands and Retailers Enhanced API and Greater Retail-Export Functionality, Among Other New Features Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, is relaunching as an enhanced e-commerce engine for brands and retailers. The relaunch includes multiple service enhancements that improve the development, management and…

Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards

Carusele Won the Small Agency of the Year Award at the Shorty Awards Last Year Carusele, a leading influencer marketing agency, announced that their programs won three Excellence Awards (the highest honor) and one Distinction Award at the 24th Annual Communicator Awards. The awards honored influencer marketing programs Carusele managed for Wyndham Vacation Rentals and Hills Bros. Cappuccino. "While influencer marketing has been around for more than a decade, many brands are still struggling," said Jim Tobin, president…

VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry

VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH is a global, open and independent platform, combining automation, programmatic and traditional buying models, launched in the UK, US, and Belgium. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this announcement, …

Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…

Fireside Chat with John Pollard

John Pollard talks about his journey in setting up The Donuts Inc. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Donuts We are a lean, scrappy organization here at Donuts. Fewer than 10 people manage all of our channel sales, marketing, advertising, branding, and PR. It’s a terrific mix of super-experienced people who have “been there, done that” in high-growth startup environments, combined with some very young but super-smart and motivated folks that…

Smile: You’re on Candid Camera! Facial Recognition Comes of Age

AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives. Singapore's Changi airport is testing a facial recognition system to expedite travelers. The facility is expanding existing uses of the smart ID system and looking into ways to replace passport checks. Naturally, there are doubters.…

MediaAlpha Brings Header Bidding Benefits to Publishers Selling Performance Marketing

Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational yield and operational benefits of header bidding to publishers of vertically-targeted, comparison search media. The first solution of its kind, Open Bidding empowers these publishers of valuable, cost-per-click based performance inventory to create…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

Interview with Jeff Kupietzky, CEO, PowerInbox

"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a tremendous opportunity for email as an overlooked channel ripe for innovation. So many have all but written email’s obituary, but we’re actually finding that it fills a significant and valuable role in the marketing toolkit. As CEO, I oversee everything from product development and market…

Snappy Kraken Named Finalist in Social Media Leadership Category

MarTech Company Recognized in Category of "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced they have been selected as finalists for the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. "We were blown away to be selected as a finalist in this our first…

Comm100 Launches Next Generation AI-Powered Chatbot

Com100 Chatbot Is a Customer Engagement Solution that Also Adds Co-Browsing and Shopify Integration Features Comm100, a global provider of enterprise-grade digital customer conversation solutions, today announced the launch of its second-generation chatbot. This latest version is enhanced with AI capabilities to create an even more productive and natural experience for both chat visitors and agents. Read More: Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections Com100's AI-powered chatbot…

Brainshark Unveils New AI-Powered Engine to Elevate Sales Coaching and Readiness

Machine Analysis Processes Sales Rep Videos – Generating Automated Insights on Sellers’ Ability to Stay On-Message, Emotions Exhibited and More Brainshark has unveiled Machine Analysis, an artificial intelligence (AI)-powered engine that improves sales coaching – augmenting coaches’ feedback and scoring to help sellers stay on-message and improve performance. Building off Brainshark’s award-winning, video-based sales coaching solution, these first-of-their-kind coaching capabilities offer automated, actionable insights that…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)

Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Recommended Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST…