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SAP Strengthens CX Suite to Help Customers Close the Experience Gap

SAP SE announced new features for its SAP C/4HANA suite of leading customer experience (CX) solutions to help businesses and organizations establish more personalized relationships. The latest cloud developments enable trusted, customized customer interactions; effective training for sales and customer-relations teams; and improved communications between employees and partners. "It is time to break down the silos that create a gap when companies believe they are providing a better experience than their customers…

Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social

Episerver Releases Consumer Survey Results Highlighting Cross-Channel Preferences and Personalization The number of consumers indicating they conduct research with voice-assisted devices such as Amazon Echo and Google Home has increased 83 percent year over year according to Episerver, the company transforming digital experiences. Simultaneously, social media – a once-nascent purchasing channel itself – is now a mainstay in people's path toward purchase as almost two-thirds of online shoppers (63 percent) have clicked on…

SAP Offers New SaaS Solution to Onboard Millions of Partner Users, Granting Access to Sensitive Data Without Regulatory Risk

SAP SE announced availability of SAP Customer Identity and Access Management (SAP CIAM) solutions for business-to-business (B2B) use, to help organizations build trusted relationships with their business customers and partners as their users scale from the hundreds to the millions. The new software-as-a-service (SaaS) solutions are among the first B2B solutions available today to offer secure identity, consent and access control with built-in authorization processes, helping organizations manage customer and partner data.…

How to Leverage Relationships Through CRM

As a business, customers are at the center of everything. Customer relationship management (CRM) has evolved through the years to provide new opportunities to manage contacts and deliver a better customer experience. CRM began in the 1980’s with the famous rotating file device known as the Rolodex. True CRM software began in the 90’s when innovators, such as Brock Control Systems, explored the automation possibilities of new database systems. This is also the decade when CRM got its name. From there, CRM software began to…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

TechBytes with Lance Neuhauser, CEO, 4C Insights

Tell us about your recent announcement about acquiring stakes in iQ Media? We’ve made an investment and formed a new company called Kinetiq that combines iQ Media with 4C’s Teletrax. Kinetiq will operate independently and represents the world’s largest unified TV intelligence network. At 4C, we’re focused on building the leading self-service software for brands to execute video-centric marketing and optimize business outcomes. We have an unprecedented foundation of data science, engineering, and technology development…

MarTech Interview with Ravi Chalaka, CMO, Jifflenow

"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing Technology. What inspired you to work at Jifflenow? Jifflenow is a market leader in meeting automation platforms (MAP), with a SaaS solution that targets large enterprises and has an impressive list of customers from the Global 5000. Customers who use Jifflenow, love the product and its…

Airtame Adds Power over Ethernet Product to Their Services

With the New Airtame PoE Adapter, Airtame Users Get a Cleaner Setup with a More Stable Network Connection Airtame, a Danish company that produces a wireless screen​ sharing solution for both business and education sectors, just released the Airtame PoE to USB Adapter product. Wireless screen sharing requires power and a constant, stable network connection. Power over Ethernet (​ PoE) can provide both through the same cable when you use the Airtame PoE to USB​ Adapter. It’s an accessory that provides power as well as…

OpenText Releases New Cloud and Hybrid Offerings for SAP Solutions

OpenText Continues to Innovate in the Cloud with Additional Applications for SAP Solutions Built on the OpenText Cloud Platform in Latest OT2 Release  OpenText, a global leader in Enterprise Information Management (EIM), announced the immediate availability of OpenText Core for SAP SuccessFactors solutions – a native cloud offering delivered via the latest OT2 release. The OT2 release allows for rapid construction of purposefully built cloud applications which transform business workloads through a micro services-based…

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

Stop Wasting Your Programmatic Ad Spend

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…

MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel

"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase in productivity or the time-saving in your day-to-day job." Tell us about your role and journey into Marketing and Customer Service Technology. What inspired you to start Unbabel? Five years ago, on a surfing trip, my co-founders and I discussed the AI dilemma, Technology had made this huge promise to solve machine translation but was still very far away from realizing that goal. The question we wanted to…

Genesys Calls All Customer Experience Professionals to Denver June 10 to 13 to New Signature Event, Xperience19

Make Every Moment Count at the Premier Customer Event of the Year Genesys, the global leader in omnichannel customer experience and contact center solutions, has announced its new signature event, Xperience19, will kick off June 10 in Denver, Colorado. This annual conference unites experts from organizations of all types and sizes who share a commitment to transforming mundane customer service into remarkable experiences. If there was ever an expert in creating magical moments, it's world-renowned photographer and…

Comcast Acquires Deep Blue Communications

Industry Leader in Engineering, Installing, and Managing Commercial WiFi Networks to Complement Comcast Business Offerings Comcast announced it has completed the acquisition of Deep Blue Communications – a Latham, NY-based industry leader in engineering, installing, and managing commercial WiFi networks. Terms of the acquisition were not disclosed. “We look forward to delivering innovative solutions that will drive competitive advantage and growth in key vertical industries such as hospitality and entertainment.” The…

New Vibes Everywhere Commerce Makes Brands Smarter

Vibes Everywhere Commerce Will Help Brands Anticipate and Deliver Personalized Shopping Experiences Online and In-Store Vibes, a mobile marketing leader, released Vibes Everywhere Commerce, a mobile-first e-commerce solution for retailers, designed to sharpen brands' customer intelligence. By connecting online and in-store experiences, Vibes Everywhere Commerce provides marketers with last-touch attribution, enabling marketers to demonstrate campaign ROI, drive conversions by reducing cart abandonment, and optimize their…

Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

Sigma Adds Leaders from Chef, Tableau, and Databricks to Round out Its Executive Team and Capitalize on Rapid Customer Growth After Launching Its Next-Generation Cloud BI & Analytics Application San Francisco-based Sigma, an innovator in cloud business intelligence (BI) and analytics, announced that veteran sales, marketing, and product leaders from the BI community joined its ranks to build on recent product success and rapid customer growth after launching last November. Sigma's cloud BI and analytics…

Coil Unveils Monetized Platform for Content Creators

Coil Provides First Look at Reimagined Business Model for Content Creators with Streaming Micropayments and an Alternative to Advertising and Site-By-Site Subscriptions Coil, a San Francisco-based start-up founded by the former CTO of Ripple, announced its new publishing platform designed to help creators monetize their content. "Content creators are the fabric of the internet, but too few can make a living doing what they love," said Stefan Thomas, CEO and founder of Coil, co-creator of the Interledger Protocol …

Adspace Networks Relaunches As Lightbox

Adspace, America's premier on-site digital video network, announced that it is relaunching as Lightbox OOH Video Network to better suit the shifting demands of the advertising industry and its market-leading ability to serve location-based, brand-safe digital video at scale. "Today's marketers increasingly demand trusted environments and contextually relevant channels," said Lightbox CEO Greg Glenday. "Lightbox offers something exciting and effective that couldn't be more of the moment. It only seemed right to rebrand…

Miles Chooses HERE Technologies to Power Location Services for Its Rewards Platform and App

Miles, the world's first universal miles earnings program, has chosen HERE Technologies to help support location services on its platform. Available now on Android and iOS, the Miles platform and app allows anyone with a smartphone to earn miles as they travel, redeemable for exclusive rewards with more than 75 leading brands, retailers and transportation providers across categories. For consumers, Miles is a loyalty platform that rewards daily movement – with healthier and more eco-friendly modes of transport rewarded…

Two Major Issues We’re Ignoring When It Comes to Identity Resolution

Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a common denominator between industry heavyweights such as Google, Facebook and Amazon — the ability to accurately identify users at scale in real-time. This awareness comes at a time of increased focus on and regulation of consumer data usage and privacy, and the combination of those…