Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

Adrealm Foundation to Hold First Press Conference

Adtech Leader Going Global with Blockchain, New DApp, and Vision of the Future For Brian Xie and his team, the Ritz Carlton hotel in Pudong New District, Shanghai, might be a grand enough to match their aspirations. Maybe. On 2 August, Xie and his team will officially announce the launch of The Adrealm Foundation and the Xhance DApp. Xie will also share his vision for how to recreate the global digital advertising industry. "We've all worked very hard for this," Xie said, "and the August 2 press conference is just…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

Spiceworks Introduces New Intent-Based Targeting Capabilities to Help Technology Brands Reach In-Market Businesses at the Right Time

New Capabilities Leverage First-Party Intent Data to Improve How Businesses Buy and Sell Technology Solutions Spiceworks introduced new intent-based targeting capabilities that leverage unique, first-party insights to empower B2B technology brands to identify and engage potential customers more efficiently. The new capabilities help technology brands reach in-market businesses — and the buyers within them — at the right time, providing a better, more relevant experience for IT buyers seeking connections to the brands that…

Data Innovators Coming to San Francisco for JOIN 2018

Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, a leading data platform company, announced JOIN 2018, the three-day conference dedicated to learning from and collaborating with some of the brightest minds in data who are driving the smarter use of data across every industry. “Every year we see new, groundbreaking advancements in data and analytics technology that are having fundamental, positive impacts on businesses and organizations…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Zoho Innovates Event Management Space with New Zoho Backstage

Comprehensive end-to-end event management platform touts intuitive website builder, seamless marketing campaign integration and event mobile app for attendee engagement Today, Zoho announced its newest product offering: Backstage, an end-to-end event management tool that allows organizers, corporations, and non-profit agencies to plan, promote, and run enterprise events ranging from large-scale meetings to conferences and trade shows. Zoho Backstage comes equipped with a broad range of features, including a multi-language…

Survata Secures $14 Million Series B Funding

Survata, the top technology-powered advertising measurement and market research company, announced it has secured $14 million in Series B funding led by Conductive Ventures and joined by Industry Ventures. Previous investors Uncork Capital, PivotNorth, Ridge Ventures, Bloomberg Beta and Initialized Capital also contributed, with additional participation again from multiple marketing-technology visionaries. Building on the Survata’s success with its Market Research suite, Survata plans to use the investment to continue…

IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success

IZEA, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announces the appointment of Francesca Cruz to Vice President of SaaS Customer Success, effective immediately. IZEA Appoints Francesca Cruz as Vice President SaaS Customer Success The appointment of Ms. Cruz to the role follows the recent close of the acquisition of TapInfluence. Ms. Cruz will lead the team responsible for ensuring the successful adoption and marketplace utilization of…

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

Company Positioned Furthest on the Completeness of Vision Axis Overall by the Leading Research and Advisory Firm Episerver, the company transforming digital experiences, announced its recognition as a Visionary in Gartner's 2018 "Magic Quadrant for Personalization Engines."  Gartner analyzed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that "marketing leaders can use this research to…

FlipNpik Announces Partnership with Atayen Inc, Facebook iFrame Apps Developer

FlipNpik, the world's first-of-its kind blockchain-based collaborative social media platform, which remunerates users for their social media engagements, is pleased to announce a partnership with American-French company, Atayen Inc. FlipNpik partners with Facebook iFrame Apps Developer Atayen Inc Specializing in the development of applications such as the iFrame apps, which is an all-in-one Facebook app suite to enhance businesses' engagement of users, Atayen offers unique expertise in social media networks that will…

Google Marketing Platform Gets a New Enriching Destination for Content and Analytics

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google introduced their Google Marketing Platform, bringing together Double Click and Google Analytics 360 suite under one umbrella for marketing automation and social media analytics.…

TechBytes with Jon Aniano, Chief Product Officer, Copper (Formerly ProsperWorks)

 Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM more productive and to make a long-term relationship, the core technology remains a powerful driving force for the company. Jon Aniano, Chief Product Officer, Copper (formerly ProsperWorks) spoke to us about their CRM for G-suite and the core tenets of their martech offering.Tell us about your role at Copper and the team/technology you handle. I'm the Chief Product Officer at…

Alliance Data Announces CFO Succession Timeline

Alliance Data Systems Corporation , a leading global provider of data-driven marketing and loyalty solutions, announced that Charles Horn, its longtime CFO, has informed the Company of his intent to retire in 2019. The Company's succession process is structured to ensure that Management and the Board of Directors have the appropriate time to evaluate candidates, while maintaining the services and institutional knowledge base of the incumbent. The search for a successor will include both internal and external candidates.…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

Combined Offering Designed to Meet the Needs of Today’s Digitally Minded CMO and Communications Professionals TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist…

Broadcasting and Ad Tech Veteran Bunker Sessions Joins Extreme Reach to Spearhead Sell-Side Business Expansion

Recognized Innovator in Broadcast, Cable and Telecom Brings New Vision to Strengthen Company's Comprehensive Video Ad Workflow Solutions Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, announced that broadcasting and advertising industry veteran Bunker Sessions has joined the company as VP of Sell-Side Solutions. With over 25 years of experience driving innovation for broadcasters, cable companies and the advertising industry, Sessions is spearheading the…

Taking Control of Performance Marketing Data

Traditional performance marketing involves sharing the responsibility for lead generation with companies outside your organization (e.g. distributors, resellers, agents, and alliances). This creates an element of risk because you’re putting your brand reputation in the hands of others, and sharing consumer data with companies and people you have no direct control over. Also Read: Data 101 to Set Your Data-Driven Marketing Ablaze Technology and Data Over the last decade, advances in data management technology have driven…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

All You Need to Know About People-Based Marketing

People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a Cohesive Customer Experience Believe it or not, but the now popular term – People-Based Marketing – was introduced to the world by Facebook. Strange as the origin of the term may seem, it only highlights the importance of this approach in terms of behavioral marketing. People-Based Marketing, as the name suggests, is all about people. Your customers, their data, and their interaction with…